Kirk L. Wakefield

8.6k citations
47 papers · 6.5k indexed · 3 hit papers · h-index 31
Topics
Consumer Behavior in Brand Consumption and Identification (23 papers)Customer Service Quality and Loyalty (17 papers)Consumer Retail Behavior Studies (17 papers)

In The Last Decade

Kirk L. Wakefield

47 papers receiving 5.6k citations

Hit Papers

Excitement at the mall: Determinants and effects on shopp...1996202620062016199819962007250500750

Peers

Kirk L. Wakefield
Comparison fields: 5 of 120
  • Marketing 4.2k
  • Organizational Behavior and Human Resource Management 2.7k
  • Sociology and Political Science 2.7k
  • Gender Studies 1.0k
  • Information Systems and Management 841
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Citations per field
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Citations per year

Countries citing papers authored by Kirk L. Wakefield

Since Specialization
Citations

This map shows the geographic impact of Kirk L. Wakefield's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kirk L. Wakefield with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kirk L. Wakefield more than expected).

Fields of papers citing papers by Kirk L. Wakefield

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Kirk L. Wakefield. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kirk L. Wakefield. The network helps show where Kirk L. Wakefield may publish in the future.

Co-authorship network of co-authors of Kirk L. Wakefield

This figure shows the co-authorship network connecting the top 25 collaborators of Kirk L. Wakefield. A scholar is included among the top collaborators of Kirk L. Wakefield based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Kirk L. Wakefield. Kirk L. Wakefield is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 25
2 4
3 12
4 60
5 33
6 87
7 62
8 146
9 30
10
Team sports marketing
21
11 32
12 104
13 72
14 103
15
Social Influence on Post Purchase Brand Attitudes
2
16 48
17 69
18 18
19 183
20 114

About Kirk L. Wakefield

Kirk L. Wakefield is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Information Systems and Management, having authored 47 papers that have together received 6.5k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (23 papers), Customer Service Quality and Loyalty (17 papers) and Consumer Retail Behavior Studies (17 papers). The work is most often cited by research in Marketing (4.2k citations), Organizational Behavior and Human Resource Management (2.7k citations) and Information Systems and Management (841 citations). Kirk L. Wakefield has collaborated with scholars based in United States, Belgium and United Kingdom. Frequent co-authors include Jeffrey G. Blodgett, Julie Baker, J. Jeffrey Inman, Robert J. Fisher, Hugh Sloan, James H. Barnes, Judy A. Wagner, Karen Stilley, Robin L. Wakefield and Daniel L. Wann. Their work appears in journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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