Kirk L. Wakefield

8.6k total citations · 3 hit papers
47 papers, 6.5k citations indexed

About

Kirk L. Wakefield is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Kirk L. Wakefield has authored 47 papers receiving a total of 6.5k indexed citations (citations by other indexed papers that have themselves been cited), including 29 papers in Marketing, 19 papers in Organizational Behavior and Human Resource Management and 16 papers in Sociology and Political Science. Recurrent topics in Kirk L. Wakefield's work include Consumer Behavior in Brand Consumption and Identification (23 papers), Customer Service Quality and Loyalty (17 papers) and Consumer Retail Behavior Studies (17 papers). Kirk L. Wakefield is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (23 papers), Customer Service Quality and Loyalty (17 papers) and Consumer Retail Behavior Studies (17 papers). Kirk L. Wakefield collaborates with scholars based in United States, Belgium and United Kingdom. Kirk L. Wakefield's co-authors include Jeffrey G. Blodgett, Julie Baker, J. Jeffrey Inman, Robert J. Fisher, Hugh Sloan, James H. Barnes, Judy A. Wagner, Karen Stilley, Robin L. Wakefield and Daniel L. Wann and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Kirk L. Wakefield

47 papers receiving 5.6k citations

Hit Papers

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What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Excitement at the mall: Determinants and effects on shopping response

1998 784 citations Kirk L. Wakefield, Julie Baker Journal of Retailing profile →
The effect of the servicescape on customers’ behavioral intentions in leisure service settings

1996 650 citations Kirk L. Wakefield, Jeffrey G. Blodgett Journal of Services Marketing profile →
Can A Retail Web Site be Social?

2007 509 citations Julie Baker, Kirk L. Wakefield et al. Journal of Marketing profile →

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author						Papers	Cites
Kirk L. Wakefield	4.2k	2.7k	2.7k	1.0k	841	47	6.5k
Thomas C. O’Guinn	4.7k 1.1×	1.3k 0.5×	3.3k 1.2×	714 0.7×	592 0.7×	41	7.1k
George M. Zinkhan	4.8k 1.1×	2.1k 0.8×	3.5k 1.3×	660 0.6×	1.3k 1.5×	191	8.1k
George P. Moschis	4.6k 1.1×	1.1k 0.4×	2.9k 1.1×	941 0.9×	538 0.6×	171	7.2k
Ian Phau	5.0k 1.2×	1.4k 0.5×	3.6k 1.3×	488 0.5×	830 1.0×	253	7.5k
Susan Fournier	4.3k 1.0×	2.3k 0.8×	3.3k 1.2×	406 0.4×	878 1.0×	63	6.3k
David Glen Mick	4.2k 1.0×	1.6k 0.6×	2.6k 1.0×	711 0.7×	743 0.9×	61	7.4k
Albert M. Muñiz	4.1k 1.0×	1.8k 0.7×	4.2k 1.5×	661 0.6×	770 0.9×	20	6.2k
Jean‐Noël Kapferer	6.1k 1.5×	2.1k 0.8×	3.8k 1.4×	522 0.5×	430 0.5×	72	8.1k
Banwari Mittal	4.3k 1.0×	2.2k 0.8×	2.8k 1.0×	317 0.3×	870 1.0×	56	6.0k
Robert M. Schindler	3.2k 0.8×	712 0.3×	2.3k 0.8×	692 0.7×	727 0.9×	71	5.5k

Countries citing papers authored by Kirk L. Wakefield

Since Specialization

Citations

This map shows the geographic impact of Kirk L. Wakefield's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kirk L. Wakefield with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kirk L. Wakefield more than expected).

Fields of papers citing papers by Kirk L. Wakefield

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Kirk L. Wakefield. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kirk L. Wakefield. The network helps show where Kirk L. Wakefield may publish in the future.

Co-authorship network of co-authors of Kirk L. Wakefield

This figure shows the co-authorship network connecting the top 25 collaborators of Kirk L. Wakefield. A scholar is included among the top collaborators of Kirk L. Wakefield based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Kirk L. Wakefield. Kirk L. Wakefield is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Wakefield, Kirk L., et al.. (2020). Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects. Journal of Advertising. 49(3). 320–343. 25 indexed citations

Wakefield, Kirk L., et al.. (2020). Are Brands Wasting Money On Sport Sponsorships?. Journal of Advertising Research. 61(2). 192–211. 4 indexed citations

Otto, Ashley S., Brennan Davis, Kirk L. Wakefield, Joshua J. Clarkson, & J. Jeffrey Inman. (2019). Consumer Strategies to Improve the Efficacy of Posted Calorie Information: How Provincial Norms Nudge Consumers to Healthier Consumption. Journal of Consumer Affairs. 54(1). 311–341. 12 indexed citations

George, Morris & Kirk L. Wakefield. (2017). Modeling the consumer journey for membership services. Journal of Services Marketing. 32(2). 113–125. 19 indexed citations

Wakefield, Kirk L. & Jeffrey G. Blodgett. (2016). Retrospective: the importance of servicescapes in leisure service settings. Journal of Services Marketing. 30(7). 686–691. 60 indexed citations

Tanner, Emily C., John F. Tanner, & Kirk L. Wakefield. (2015). Panacea or paradox? The moderating role of ethical climate. Journal of Personal Selling and Sales Management. 35(2). 175–190. 33 indexed citations

Wakefield, Robin L., et al.. (2010). How website socialness leads to website use. European Journal of Information Systems. 20(1). 118–132. 87 indexed citations

Stilley, Karen, J. Jeffrey Inman, & Kirk L. Wakefield. (2010). Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior. Journal of Marketing. 74(3). 34–47. 62 indexed citations

Stilley, Karen, J. Jeffrey Inman, & Kirk L. Wakefield. (2010). Planning to Make Unplanned Purchases? The Role of In-Store Slack in Budget Deviation. Journal of Consumer Research. 37(2). 264–278. 146 indexed citations

10.

Wakefield, Kirk L., et al.. (2008). Situational influences on service quality evaluations. Journal of Services Marketing. 22(5). 409–419. 30 indexed citations

11.

Wakefield, Kirk L.. (2007). Team sports marketing. Elsevier eBooks. 21 indexed citations

12.

Cooper, Marjorie J., et al.. (2007). Cross-functional interface and disruption in CRM projects: Is marketing from Venus and information systems from Mars?. Journal of Business Research. 61(4). 292–299. 32 indexed citations

13.

Wakefield, Kirk L., Karen L. Becker-Olsen, & T. Bettina Cornwell. (2007). I Spy a Sponsor: The Effects of Sponsorship Level, Prominence, Relatedness, and Cueing on Recall Accuracy. Journal of Advertising. 36(4). 61–74. 104 indexed citations

14.

Johar, Gita Venkataramani, Michel Tuan Pham, & Kirk L. Wakefield. (2006). How Event Sponsors Are Really Identified: A (Baseball) Field Analysis. Journal of Advertising Research. 46(2). 183–198. 72 indexed citations

15.

Wakefield, Kirk L. & Daniel L. Wann. (2006). An Examination of Dysfunctional Sport Fans: Method of Classification and Relationships with Problem Behaviors. Journal of Leisure Research. 38(2). 168–186. 103 indexed citations

16.

Wakefield, Kirk L. & George Winchester Stone. (2004). Social Influence on Post Purchase Brand Attitudes. ACR North American Advances. 2 indexed citations

17.

Hill, Donna J., et al.. (2004). An Investigation of Visualization and Documentation Strategies in Services Advertising. Journal of Service Research. 7(2). 155–166. 48 indexed citations

18.

Stone, George Winchester & Kirk L. Wakefield. (2000). Eco-Orientation: An Extension of Market Orientation in an Environmental Context. The Journal of Marketing Theory and Practice. 8(3). 21–31. 69 indexed citations

19.

Wakefield, Kirk L. & Victoria D. Bush. (1998). Promoting leisure services: economic and emotional aspects of consumer response. Journal of Services Marketing. 12(3). 209–222. 18 indexed citations

20.

Wakefield, Kirk L. & J. Jeffrey Inman. (1993). Who are the price vigilantes? An investigation of differentiating characteristics influencing price information processing. Journal of Retailing. 69(2). 216–233. 114 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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