Martin Eisend
- Marketing top 0.1%
- Consumer Behavior in Brand Consumption and Identification 73
- Marketing and Advertising Strategies 9
- Consumer Retail Behavior Studies 8
- Gender Studies top 0.5%
- Media, Gender, and Advertising 22
- Information Systems and Management top 0.5%
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- Customer Service Quality and Loyalty 15
- Applied Psychology top 2%
- Behavioral Health and Interventions 10
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- Digital Marketing and Social Media 39
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- Media Influence and Health 12
- Co-authors
- Farid TarrahiHeiner EvanschitzkySusanne SchmidtRoger J. CalantoneNicola Stokburger-SauerDoreén PickPatrick HartmannVanessa Apaolaza
- Journals
- Journal of Advertising (22 papers)International Journal of Advertising (19 papers)Journal of the Academy of Marketing Science (6 papers)
- Partner nations
- GermanyDenmarkUnited States
In The Last Decade
Martin Eisend
128 papers receiving 5.6k citations
Hit Papers
Peers
Comparison fields: 5 of 120
- Marketing 3.4k
- Gender Studies 991
- Information Systems and Management 618
- Organizational Behavior and Human Resource Management 789
- Applied Psychology 339
Countries citing papers authored by Martin Eisend
This map shows the geographic impact of Martin Eisend's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Martin Eisend with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Martin Eisend more than expected).
Fields of papers citing papers by Martin Eisend
This network shows the impact of papers produced by Martin Eisend. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Martin Eisend. The network helps show where Martin Eisend may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Martin Eisend, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 0 | |
| 2 | 2024 | 1 | |
| 3 | 2024 | 8 | |
| 4 | 2023 | 11 | |
| 5 | 2020 | 3 | |
| 6 | 2017 | 32 | |
| 7 | 2017 | 86 | |
| 8 | 2016 | 25 | |
| 9 | 2014 | 89 | |
| 10 | A Meta-Analysis on the Effectiveness of Publicity Versus Advertising | 2011 | 2 |
| 11 | Path Dependence in Decision-Making Processes: Exploring the Impact of Complexity under Increasing Returns | 2010 | 0 |
| 12 | Immediate and Delayed Advertising Effects of Celebrity Endorsers’ Attractiveness and Competence Fit | 2010 | 2 |
| 13 | The Impact of Eco-Labels on Consumers: Less Information, More Confusion? | 2007 | 15 |
| 14 | A Meta-Analysis of Humor Effects in Advertising | 2007 | 6 |
| 15 | Media Consumption and the Construction of Consumer Reality of Body Images | 2006 | 2 |
| 16 | "If You Can’T Say Anything Nice, It Had Better Be Funny!" - the Impact of Humor in Two-Sided Messages | 2005 | 2 |
| 17 | The Role of Meta-analysis in Marketing and Consumer Behavior Research: Stimulator or Inhibitor? | 2005 | 1 |
| 18 | Is It Still Worth to Be Credible? a Meta-Analysis of Temporal Patterns of Source Credibility Effects in Marketing | 2004 | 34 |
| 19 | Dimensions of Credibility in Marketing Communication | 2002 | 10 |
| 20 | Consumer and Happiness. an Approach to Integrate the Concept of Happiness Into Marketing Theory | 2001 | 3 |
About Martin Eisend
Martin Eisend is a scholar working on Marketing, Gender Studies, Tourism, Leisure and Hospitality Management, Applied Psychology and Organizational Behavior and Human Resource Management, having authored 135 papers that have together received 5.9k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (73 papers), Digital Marketing and Social Media (39 papers), Media, Gender, and Advertising (22 papers), Customer Service Quality and Loyalty (15 papers), Media Influence and Health (12 papers), Behavioral Health and Interventions (10 papers), Marketing and Advertising Strategies (9 papers) and Consumer Retail Behavior Studies (8 papers). The work is most often cited by research in Marketing (3.4k citations), Gender Studies (991 citations), Information Systems and Management (618 citations), Organizational Behavior and Human Resource Management (789 citations) and Applied Psychology (339 citations). Martin Eisend has collaborated with scholars based in Germany, Denmark and United States. Frequent co-authors include Farid Tarrahi, Heiner Evanschitzky, Susanne Schmidt, Roger J. Calantone, Nicola Stokburger-Sauer, Doreén Pick, Patrick Hartmann, Vanessa Apaolaza, Tobias Langner and Nathalie Dens. Their work appears in journals such as Journal of Advertising, International Journal of Advertising, Journal of the Academy of Marketing Science, Psychology and Marketing and Journal of International Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.