Martin Eisend

127 papers and 5.2k indexed citations
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About

Martin Eisend is a scholar working on Marketing, Sociology and Political Science and Gender Studies. According to data from OpenAlex, Martin Eisend has authored 127 papers receiving a total of 5.2k indexed citations (citations by other indexed papers that have themselves been cited), including 82 papers in Marketing, 52 papers in Sociology and Political Science and 23 papers in Gender Studies. Recurrent topics in Martin Eisend’s work include Consumer Behavior in Brand Consumption and Identification (72 papers), Digital Marketing and Social Media (37 papers) and Media, Gender, and Advertising (22 papers). Martin Eisend is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (72 papers), Digital Marketing and Social Media (37 papers) and Media, Gender, and Advertising (22 papers). Martin Eisend collaborates with scholars based in Germany, United States and Denmark. Martin Eisend's co-authors include Farid Tarrahi, Heiner Evanschitzky, Susanne Schmidt, Roger J. Calantone, Nicola Stokburger-Sauer, Doreén Pick, Vanessa Apaolaza, Patrick Hartmann, Tobias Langner and Patrick De Pelsmacker and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Research Policy.

In The Last Decade

Co-authorship network of co-authors of Martin Eisend

This figure shows the co-authorship network connecting the top 25 collaborators of Martin Eisend. A scholar is included among the top collaborators of Martin Eisend based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Martin Eisend. Martin Eisend is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Martin Eisend

120 papers receiving 4.8k citations

Fields of papers citing papers by Martin Eisend

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Martin Eisend. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Martin Eisend. The network helps show where Martin Eisend may publish in the future.

Countries citing papers authored by Martin Eisend

Since Specialization
Citations

This map shows the geographic impact of Martin Eisend's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Martin Eisend with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Martin Eisend more than expected).

Top Papers & Citation Paths

Explore Martin Eisend's most cited publications and discover how their work connects to other scholars through citations.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2026