Yongjun Sung
Impact in
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Information Systems and Management top 0.2%
- Technology Adoption and User Behaviour
Papers in
-
- Digital Marketing and Social Media 38
- Impact of Technology on Adolescents 21
- Marketing 56
- Consumer Behavior in Brand Consumption and Identification 50
- Co-authors
- Sejung Marina Choi (16 shared papers)Jung‐Ah Lee (8 shared papers)Eunice Kim (8 shared papers)Jooyoung Kim (3 shared papers)Jang Ho Moon (7 shared papers)Spencer F. Tinkham (2 shared papers)Eunji Lee (4 shared papers)Federico de Gregorio (5 shared papers)
- Journals
- International Journal of Advertising (13 papers)Cyberpsychology Behavior and Social Networking (12 papers)Psychology and Marketing (6 papers)Journal of Brand Management (6 papers)Computers in Human Behavior (5 papers)
- Partner nations
- United StatesSouth KoreaJapan
In The Last Decade
Yongjun Sung
115 papers receiving 5.0k citations
Yongjun Sung's Hit Papers
Peers
Comparison fields: 5 of 123
- Marketing 2.5k
- Information Systems and Management 889
- Communication 592
- Organizational Behavior and Human Resource Management 866
- Sociology and Political Science 3.4k
Countries citing papers authored by Yongjun Sung
This map shows the geographic impact of Yongjun Sung's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yongjun Sung with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yongjun Sung more than expected).
Fields of papers citing papers by Yongjun Sung
This network shows the impact of papers produced by Yongjun Sung. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yongjun Sung. The network helps show where Yongjun Sung may publish in the future.
Co-authors
The 25 scholars most cited alongside Yongjun Sung, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 120 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Pictures Speak Louder than Words: Motivations for Using Instagram Hit paper breakdown → | 2015 | 411 |
| 2 | 2010 | 406 | |
| 3 | 2005 | 280 | |
| 4 | Anthropomorphism brings us closer: The mediating role of psychological distance in User–AI assistant interactions Hit paper breakdown → | 2021 | 224 |
| 5 | 2014 | 204 | |
| 6 | Why we post selfies: Understanding motivations for posting pictures of oneself Hit paper breakdown → | 2016 | 204 |
| 7 | 2013 | 179 | |
| 8 | 2010 | 151 | |
| 9 | 2016 | 144 | |
| 10 | 2016 | 134 | |
| 11 | 2018 | 122 | |
| 12 | 2014 | 120 | |
| 13 | 2021 | 118 | |
| 14 | 2011 | 113 | |
| 15 | 2010 | 111 | |
| 16 | 2010 | 101 | |
| 17 | 2010 | 98 | |
| 18 | 2015 | 89 | |
| 19 | 2013 | 80 | |
| 20 | 2013 | 79 |
About Yongjun Sung
Yongjun Sung is a scholar working on Sociology and Political Science, Marketing, Social Psychology, Organizational Behavior and Human Resource Management and Literature and Literary Theory, having authored 120 papers that have together received 5.4k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (50 papers), Digital Marketing and Social Media (38 papers), Customer Service Quality and Loyalty (24 papers), Impact of Technology on Adolescents (21 papers), Cultural Differences and Values (15 papers), Media Influence and Health (12 papers), Technology Adoption and User Behaviour (10 papers) and Behavioral Health and Interventions (8 papers). The work is most often cited by research in Marketing (2.5k citations), Information Systems and Management (889 citations), Communication (592 citations), Organizational Behavior and Human Resource Management (866 citations) and Sociology and Political Science (3.4k citations). Yongjun Sung has collaborated with scholars based in United States, South Korea and Japan. Frequent co-authors include Sejung Marina Choi, Jung‐Ah Lee, Eunice Kim, Jooyoung Kim, Jang Ho Moon, Spencer F. Tinkham, Eunji Lee, Federico de Gregorio, Tae Rang Choi and Jungwon Kim. Their work appears in journals such as International Journal of Advertising, Cyberpsychology Behavior and Social Networking, Psychology and Marketing, Journal of Brand Management and Computers in Human Behavior.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.