Yongjun Sung

7.5k total citations · 3 hit papers
120 papers, 5.4k citations indexed

About

Yongjun Sung is a scholar working on Sociology and Political Science, Marketing and Social Psychology. According to data from OpenAlex, Yongjun Sung has authored 120 papers receiving a total of 5.4k indexed citations (citations by other indexed papers that have themselves been cited), including 58 papers in Sociology and Political Science, 56 papers in Marketing and 25 papers in Social Psychology. Recurrent topics in Yongjun Sung's work include Consumer Behavior in Brand Consumption and Identification (50 papers), Digital Marketing and Social Media (38 papers) and Customer Service Quality and Loyalty (24 papers). Yongjun Sung is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (50 papers), Digital Marketing and Social Media (38 papers) and Customer Service Quality and Loyalty (24 papers). Yongjun Sung collaborates with scholars based in United States, South Korea and Japan. Yongjun Sung's co-authors include Sejung Marina Choi, Jung‐Ah Lee, Eunice Kim, Jooyoung Kim, Jang Ho Moon, Spencer F. Tinkham, Eunji Lee, Federico de Gregorio, Tae Rang Choi and Jungwon Kim and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Personality and Individual Differences.

In The Last Decade

Yongjun Sung

115 papers receiving 5.0k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Pictures Speak Louder than Words: Motivations for Using Instagram

2015 411 citations Eunji Lee, Jung‐Ah Lee et al. Cyberpsychology Behavior and Social Networking profile →
Anthropomorphism brings us closer: The mediating role of psychological distance in User–AI assistant interactions

2021 224 citations Yongjun Sung et al. Computers in Human Behavior profile →
Why we post selfies: Understanding motivations for posting pictures of oneself

2016 204 citations Yongjun Sung, Jung‐Ah Lee et al. profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Yongjun Sung United States	38	3.4k	2.5k	889	866	679	120	5.4k
Sejung Marina Choi United States	30	3.5k 1.0×	3.0k 1.2×	1.0k 1.2×	709 0.8×	407 0.6×	61	5.5k
Martin Eisend Germany	44	2.7k 0.8×	3.4k 1.4×	618 0.7×	789 0.9×	700 1.0×	135	5.9k
Peeter W.J. Verlegh Netherlands	33	2.7k 0.8×	3.0k 1.2×	513 0.6×	820 0.9×	586 0.9×	82	5.4k
Ko de Ruyter United Kingdom	40	3.5k 1.0×	3.8k 1.5×	1.5k 1.7×	1.9k 2.2×	514 0.8×	82	7.1k
Seung‐A Annie Jin United States	38	3.7k 1.1×	1.7k 0.7×	914 1.0×	287 0.3×	882 1.3×	82	5.7k
Seounmi Youn United States	29	2.5k 0.7×	1.6k 0.6×	941 1.1×	455 0.5×	334 0.5×	46	3.7k
Marla Royne Stafford United States	37	2.3k 0.7×	2.6k 1.0×	912 1.0×	953 1.1×	397 0.6×	125	4.8k
Peter Neijens Netherlands	36	2.9k 0.9×	2.1k 0.8×	726 0.8×	302 0.3×	272 0.4×	101	4.4k
Esther Thorson United States	40	3.4k 1.0×	1.9k 0.7×	740 0.8×	398 0.5×	476 0.7×	154	5.9k
Robert M. Schindler United States	33	2.3k 0.7×	3.2k 1.3×	727 0.8×	712 0.8×	1.0k 1.5×	71	5.5k

Countries citing papers authored by Yongjun Sung

Since Specialization

Citations

This map shows the geographic impact of Yongjun Sung's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yongjun Sung with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yongjun Sung more than expected).

Fields of papers citing papers by Yongjun Sung

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yongjun Sung. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yongjun Sung. The network helps show where Yongjun Sung may publish in the future.

Co-authorship network of co-authors of Yongjun Sung

This figure shows the co-authorship network connecting the top 25 collaborators of Yongjun Sung. A scholar is included among the top collaborators of Yongjun Sung based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yongjun Sung. Yongjun Sung is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Kim, T.Y., et al.. (2025). Short Made Them Powerful: Exploring Motivations and Problematic Uses of TikTok. Cyberpsychology Behavior and Social Networking. 28(2). 90–97. 3 indexed citations

Moon, Jang Ho, et al.. (2025). The Effects of Explainability and User Control on Algorithmic Transparency: The Moderating Role of Algorithmic Literacy. Cyberpsychology Behavior and Social Networking. 28(7). 497–504. 2 indexed citations

Sung, Yongjun, et al.. (2024). Being excluded in the metaverse: Impact of social ostracism on users’ psychological responses and behaviors. International Journal of Information Management. 78. 102808–102808. 15 indexed citations

Yim, Mark Yi‐Cheon, et al.. (2021). When verbal metaphors become more persuasive: the interplay between goal orientation of ad claims and metaphor. International Journal of Advertising. 41(3). 541–562. 7 indexed citations

Ahn, Jungyong, Jungwon Kim, & Yongjun Sung. (2021). The effect of gender stereotypes on artificial intelligence recommendations. Journal of Business Research. 141. 50–59. 118 indexed citations

Kim, Jungwon & Yongjun Sung. (2021). Artificial Intelligence Is Safer for My Privacy: Interplay Between Types of Personal Information and Agents on Perceived Privacy Risk and Concerns. Cyberpsychology Behavior and Social Networking. 25(2). 118–123. 4 indexed citations

Lee, Jongmin, et al.. (2020). Self-Disclosures on Facebook: The Two Faces of Narcissism. The International Journal of Advanced Culture Technology. 8(2). 139–145. 1 indexed citations

Kim, Taeyeon, Yongjun Sung, & Jang Ho Moon. (2020). Effects of brand anthropomorphism on consumer-brand relationships on social networking site fan pages: The mediating role of social presence. Telematics and Informatics. 51. 101406–101406. 63 indexed citations

Sung, Yongjun, et al.. (2017). The Relationship between Self-Esteem Discrepancy and Conspicuous Self-Expression on SNS. The Korean Journal of Consumer and Advertising Psychology. 18(3). 365–389. 5 indexed citations

10.

Sung, Yoon Hi, et al.. (2015). Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness. Computers in Human Behavior. 57. 312–320. 39 indexed citations

11.

Lee, Eunji, Jung‐Ah Lee, Jang Ho Moon, & Yongjun Sung. (2015). Pictures Speak Louder than Words: Motivations for Using Instagram. Cyberpsychology Behavior and Social Networking. 18(9). 552–556. 411 indexed citations breakdown →

12.

Ryoo, Yuhosua, et al.. (2014). Art Infusion: Popularity Does Matter. ACR North American Advances. 1 indexed citations

13.

Kim, Eunice, Jhih-Syuan Lin, & Yongjun Sung. (2013). To App or Not to App: Engaging Consumers via Branded Mobile Apps. Journal of Interactive Advertising. 13(1). 53–65. 179 indexed citations

14.

Sung, Yongjun, et al.. (2012). An Exploratory Study of Luxury Consumption in Korea: Implications for International Marketers and Advertisers. 1(4). 1–12. 1 indexed citations

15.

Kwon, Eun Sook & Yongjun Sung. (2011). Follow Me! Global Marketers’ Twitter Use. Journal of Interactive Advertising. 12(1). 4–16. 113 indexed citations

16.

Sung, Yongjun, et al.. (2010). The Effects of Spokes-Characters' Personalities of Food Products on Source Credibility. Journal of Food Products Marketing. 17(1). 65–78. 8 indexed citations

17.

Seo, Won Jae, et al.. (2010). Effects of Cultural Exposure through Pre-Event Media. Journal of Sport & Tourism. 15(1). 89–102. 19 indexed citations

18.

Chu, Shu‐Chuan & Yongjun Sung. (2010). Brand personality dimensions in China. Journal of Marketing Communications. 17(3). 163–181. 36 indexed citations

19.

Jin, Seung‐A Annie & Yongjun Sung. (2009). The Effects of Spoke-Avatars’ Personalities on Source Expertise, Trustworthiness, and Attractiveness in the 3D Virtual Environment. Advances in consumer research. 36. 877–878. 1 indexed citations

20.

Krugman, Dean Μ., William H. Quinn, Yongjun Sung, & Margaret Morrison. (2005). Understanding the Role of Cigarette Promotion and Youth Smoking in a Changing Marketing Environment. Journal of Health Communication. 10(3). 261–278. 33 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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