Tobias Langner

2.3k total citations · 1 hit paper
31 papers, 1.1k citations indexed

About

Tobias Langner is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Tobias Langner has authored 31 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Marketing, 9 papers in Sociology and Political Science and 8 papers in Strategy and Management. Recurrent topics in Tobias Langner's work include Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (8 papers) and Corporate Governance and Management (8 papers). Tobias Langner is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (8 papers) and Corporate Governance and Management (8 papers). Tobias Langner collaborates with scholars based in Germany, Switzerland and Australia. Tobias Langner's co-authors include Franz‐Rudolf Esch, Bernd H. Schmitt, Martin Eisend, Alexander Fischer, Jennifer Schmidt, John R. Rossiter, Lars Bergkvist, Dirk Temme, Joachim Kernstock and Torsten Tomczak and has published in prestigious journals such as Journal of Business Research, Journal of Advertising and Psychology and Marketing.

In The Last Decade

Tobias Langner

28 papers receiving 1.0k citations

Hit Papers

Are brands forever? How brand knowledge and relationships... 2006 2026 2012 2019 2006 100 200 300 400 500
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Are brands forever? How brand knowledge and relationships affect current and future purchases
    2006 579 citations Franz‐Rudolf Esch, Tobias Langner et al. profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Tobias Langner Germany 10 917 717 369 112 98 31 1.1k
Bettina Nyffenegger Switzerland 6 1.0k 1.1× 810 1.1× 496 1.3× 112 1.0× 81 0.8× 13 1.3k
Noël Albert France 10 1.3k 1.5× 1.1k 1.6× 622 1.7× 114 1.0× 125 1.3× 19 1.6k
Abhigyan Sarkar India 21 1.1k 1.2× 895 1.2× 477 1.3× 191 1.7× 44 0.4× 53 1.4k
Valentyna Melnyk New Zealand 16 761 0.8× 478 0.7× 351 1.0× 113 1.0× 72 0.7× 23 1.1k
Margo Buchanan‐Oliver New Zealand 17 497 0.5× 428 0.6× 251 0.7× 114 1.0× 74 0.8× 30 829
Jonas Holmqvist France 18 658 0.7× 544 0.8× 392 1.1× 65 0.6× 35 0.4× 32 1.1k
Mrugank V. Thakor Canada 12 771 0.8× 393 0.5× 375 1.0× 57 0.5× 67 0.7× 18 1.1k
Sandor Czellar Switzerland 11 1.1k 1.2× 889 1.2× 507 1.4× 155 1.4× 60 0.6× 19 1.5k
Sylvia von Wallpach Austria 17 662 0.7× 577 0.8× 223 0.6× 40 0.4× 70 0.7× 34 971
Dick Mizerski Australia 12 632 0.7× 734 1.0× 182 0.5× 76 0.7× 67 0.7× 35 1.1k

Countries citing papers authored by Tobias Langner

Since Specialization
Citations

This map shows the geographic impact of Tobias Langner's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Tobias Langner with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Tobias Langner more than expected).

Fields of papers citing papers by Tobias Langner

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Tobias Langner. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Tobias Langner. The network helps show where Tobias Langner may publish in the future.

Co-authorship network of co-authors of Tobias Langner

This figure shows the co-authorship network connecting the top 25 collaborators of Tobias Langner. A scholar is included among the top collaborators of Tobias Langner based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Tobias Langner. Tobias Langner is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
2.
Langner, Tobias, et al.. (2024). The vampire effect of smartphone swiping: how atypical motor actions increase ad attention but impair brand recall. International Journal of Advertising. 44(1). 5–23. 4 indexed citations
3.
Langner, Tobias, et al.. (2024). (Not) the right time for social media ads? Exploring the impact of social media detox on attention to the ad. International Journal of Advertising. 44(1). 87–108. 3 indexed citations
4.
Bergkvist, Lars & Tobias Langner. (2022). A comprehensive approach to the study of advertising execution and its effects. International Journal of Advertising. 42(1). 227–246. 11 indexed citations
5.
Langner, Tobias, et al.. (2021). Brand love: conceptual and empirical investigation of a holistic causal model. Journal of Brand Management. 28(6). 609–642. 61 indexed citations
6.
Bergkvist, Lars & Tobias Langner. (2019). Perspectives: Four steps toward more valid and comparable self-report measures in advertising research. International Journal of Advertising. 39(5). 738–755. 4 indexed citations
7.
Bergkvist, Lars & Tobias Langner. (2019). Construct heterogeneity and proliferation in advertising research. International Journal of Advertising. 38(8). 1286–1302. 8 indexed citations
8.
Langner, Tobias, et al.. (2017). The Origins of Brand Love: A Typology of Starting Points. Marketing ZFP. 39(2). 38–48. 1 indexed citations
9.
Bergkvist, Lars & Tobias Langner. (2017). Construct Measurement in Advertising Research. Journal of Advertising. 46(1). 129–140. 33 indexed citations
10.
Langner, Tobias, Franz‐Rudolf Esch, & Manfred Bruhn. (2016). Handbuch Strategische Kommunikation. DIAL (Catholic University of Leuven). 2 indexed citations
11.
Langner, Tobias, Franz‐Rudolf Esch, & Manfred Bruhn. (2016). Handbuch Sozialtechniken der Kommunikation. 2 indexed citations
12.
Esch, Franz‐Rudolf, et al.. (2014). Corporate Brand Management. Alexandria (UniSG) (University of St.Gallen). 2 indexed citations
13.
Langner, Tobias, et al.. (2014). Falling in love with brands: a dynamic analysis of the trajectories of brand love. Marketing Letters. 27(1). 15–26. 111 indexed citations
14.
Eisend, Martin & Tobias Langner. (2010). Immediate and Delayed Advertising Effects of Celebrity Endorsers’ Attractiveness and Competence Fit. International Journal of Advertising. 527–546. 2 indexed citations
15.
Esch, Franz‐Rudolf, et al.. (2009). The brand anchoring effect: A judgment bias resulting from brand awareness and temporary accessibility. Psychology and Marketing. 26(4). 383–395. 27 indexed citations
16.
Esch, Franz‐Rudolf, et al.. (2007). The Brand Anchoring Effect: a Judgment Bias Resulting From Brand Awareness and Temporary Accessibility. ACR North American Advances. 1 indexed citations
17.
Esch, Franz‐Rudolf, Torsten Tomczak, Joachim Kernstock, & Tobias Langner. (2006). Corporate Brand Management. Gabler eBooks. 4 indexed citations
18.
Langner, Tobias & Franz‐Rudolf Esch. (2004). Integriertes Branding neuer Marken. Marketing ZFP. 26(1). 7–24. 1 indexed citations
19.
Rossiter, John R., Tobias Langner, & Lawrence Ang. (2003). Visual creativity in advertising: a functional typology. Research Online (University of Wollongong). 4 indexed citations
20.
Esch, Franz‐Rudolf, et al.. (2002). Brand Performance Measurement zur wirksamen Markennavigation. Controlling. 14(8-9). 473–482.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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