Patrick De Pelsmacker

13.0k total citations · 3 hit papers
217 papers, 9.2k citations indexed

About

Patrick De Pelsmacker is a scholar working on Marketing, Sociology and Political Science and Literature and Literary Theory. According to data from OpenAlex, Patrick De Pelsmacker has authored 217 papers receiving a total of 9.2k indexed citations (citations by other indexed papers that have themselves been cited), including 124 papers in Marketing, 96 papers in Sociology and Political Science and 34 papers in Literature and Literary Theory. Recurrent topics in Patrick De Pelsmacker's work include Consumer Behavior in Brand Consumption and Identification (100 papers), Digital Marketing and Social Media (80 papers) and Media Influence and Health (33 papers). Patrick De Pelsmacker is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (100 papers), Digital Marketing and Social Media (80 papers) and Media Influence and Health (33 papers). Patrick De Pelsmacker collaborates with scholars based in Belgium, France and Netherlands. Patrick De Pelsmacker's co-authors include Nathalie Dens, Maggie Geuens, Wim Janssens, Ingrid Moons, Camilla Barbarossa, Glenn Rayp, Veroline Cauberghe, Nathalia Purnawirawan, Freya De Keyzer and Marie Hélène de Cannière and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Cleaner Production and Journal of Business Research.

In The Last Decade

Patrick De Pelsmacker

207 papers receiving 8.4k citations

Hit Papers

Do Consumers Care about Ethics? Willingness to Pay for Fa... 2005 2026 2012 2019 2005 2014 2015 250 500 750

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Patrick De Pelsmacker Belgium 46 5.3k 3.9k 1.4k 1.4k 1.0k 217 9.2k
Darren W. Dahl Canada 51 5.5k 1.0× 3.7k 1.0× 606 0.4× 685 0.5× 1.4k 1.3× 141 9.7k
L. J. Shrum United States 40 3.5k 0.7× 2.9k 0.7× 404 0.3× 614 0.5× 588 0.6× 93 7.0k
Richard J. Lutz United States 30 6.5k 1.2× 4.9k 1.3× 1.1k 0.8× 1.5k 1.1× 1.6k 1.6× 70 9.3k
John R. Rossiter Australia 39 4.5k 0.8× 3.6k 0.9× 1.0k 0.7× 924 0.7× 2.2k 2.2× 144 9.2k
Ian Phau Australia 50 5.0k 1.0× 3.6k 0.9× 666 0.5× 830 0.6× 1.4k 1.4× 253 7.5k
Michel Laroche Canada 57 8.8k 1.7× 6.4k 1.6× 1.5k 1.1× 1.9k 1.4× 3.0k 3.0× 202 13.5k
Lynn R. Kahle United States 45 6.4k 1.2× 5.0k 1.3× 1.4k 1.0× 1.4k 1.0× 3.2k 3.2× 141 13.4k
Judith Lynne Zaichkowsky Canada 25 5.2k 1.0× 4.1k 1.0× 554 0.4× 1.1k 0.8× 2.0k 1.9× 49 8.4k
Deborah J. MacInnis United States 44 8.0k 1.5× 5.9k 1.5× 1.5k 1.1× 1.1k 0.8× 3.6k 3.5× 108 12.6k
T. Bettina Cornwell United States 42 4.6k 0.9× 3.7k 1.0× 844 0.6× 325 0.2× 924 0.9× 125 7.1k

Countries citing papers authored by Patrick De Pelsmacker

Since Specialization
Citations

This map shows the geographic impact of Patrick De Pelsmacker's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Patrick De Pelsmacker with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Patrick De Pelsmacker more than expected).

Fields of papers citing papers by Patrick De Pelsmacker

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Patrick De Pelsmacker. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Patrick De Pelsmacker. The network helps show where Patrick De Pelsmacker may publish in the future.

Co-authorship network of co-authors of Patrick De Pelsmacker

This figure shows the co-authorship network connecting the top 25 collaborators of Patrick De Pelsmacker. A scholar is included among the top collaborators of Patrick De Pelsmacker based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Patrick De Pelsmacker. Patrick De Pelsmacker is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Keyzer, Freya De, Nathalie Dens, & Patrick De Pelsmacker. (2018). Personalized advertising on Facebook : the role of perceived relevance, intrusiveness, information control and privacy protection. Ghent University Academic Bibliography (Ghent University). 2 indexed citations
2.
Dens, Nathalie, et al.. (2018). Brand placement in fiction : the role of stylistic devices in placement effects on attitude towards familiar and unfamiliar brands. Ghent University Academic Bibliography (Ghent University). 1 indexed citations
3.
Dens, Nathalie, et al.. (2017). How consumers' values influence responses to male and female gender role stereotyping in advertising. International Journal of Advertising. 37(6). 893–913. 32 indexed citations
4.
Dens, Nathalie, et al.. (2015). The influence of gender on the effectiveness of probability markers in advertising. International Journal of Advertising. 35(4). 682–705. 6 indexed citations
5.
Geuens, Maggie, Patrick De Pelsmacker, & Michel Tuan Pham. (2014). Do Pleasant Emotional Ads Make Consumers Like Your Brand More?. SHILAP Revista de lepidopterología. 6(1). 40–45. 3 indexed citations
6.
Cauberghe, Veroline, et al.. (2012). Reclamewijsheid bij kinderen en Jongeren: onderzoeksrapport in opdracht van Vlaams ministerie van Cultuur, Jeugd, Sport en Media. Ghent University Academic Bibliography (Ghent University). 6 indexed citations
7.
Panić, Katarina, Veroline Cauberghe, & Patrick De Pelsmacker. (2010). Impact of congruency and time pressure during simultaneous exposure to a program and an interactive advertisement. Ghent University Academic Bibliography (Ghent University). 1 indexed citations
8.
Pelsmacker, Patrick De, et al.. (2009). Incidence and characteristics of brand placement on Belgian prime time television. Ghent University Academic Bibliography (Ghent University). 1 indexed citations
9.
Janssens, Wim, Patrick De Pelsmacker, & Veroline Cauberghe. (2009). The effect of prime, frame and dead-relatedness in threat appeals on ad evoked fear and message credibility. Ghent University Academic Bibliography (Ghent University). 1 indexed citations
10.
Cauberghe, Veroline & Patrick De Pelsmacker. (2008). The Impact of Banners on Digital Television: The Role of Program Interactivity and Product Involvement. CyberPsychology & Behavior. 11(1). 91–94. 18 indexed citations
11.
Dens, Nathalie & Patrick De Pelsmacker. (2008). How attitude toward the extension mediates parent brand feedback effects for line and brand extensions in response to extension advertising. Ghent University Academic Bibliography (Ghent University). 1 indexed citations
12.
Cauberghe, Veroline & Patrick De Pelsmacker. (2006). Opportunities and Thresholds for Advertising on Interactive Digital TV. Journal of Interactive Advertising. 7(1). 2–23. 32 indexed citations
13.
Janssens, Wim, Patrick De Pelsmacker, & Maggie Geuens. (2006). Does a medium context have a priming or an interference effect? It depends on how you look at it.. Ghent University Academic Bibliography (Ghent University). 1 indexed citations
14.
Maison, Dominika, Patrick De Pelsmacker, & Maggie Geuens. (2002). The effectiveness of emotional and rational advertising messages in positive and negative contexts. Ghent University Academic Bibliography (Ghent University). 1 indexed citations
15.
Pelsmacker, Patrick De, et al.. (1998). Irritation, product type, consumer characteristics and advertising effectiveness. Ghent University Academic Bibliography (Ghent University). 3 indexed citations
16.
Geuens, Maggie & Patrick De Pelsmacker. (1998). Need for Cognition and the Moderating Role of the Level of Intensity of Warm and Humorous Advertising Appeals.. Ghent University Academic Bibliography (Ghent University). 11 indexed citations
17.
Geuens, Maggie & Patrick De Pelsmacker. (1998). Feelings Evoked by Warm, Erotic, Humorous or Non-Emotional Print Advertisements for Alcoholic Beverages.. Ghent University Academic Bibliography (Ghent University). 35 indexed citations
18.
Pelsmacker, Patrick De & Maggie Geuens. (1997). Emotional Appeals and Information Cues in Belgian Magazine Advertisements. International Journal of Advertising. 16(2). 123–147. 16 indexed citations
19.
Pelsmacker, Patrick De & Joeri van den Bergh. (1996). The Communication Effects of Provocation in Print Advertising. International Journal of Advertising. 15(3). 203–221. 48 indexed citations
20.
Pelsmacker, Patrick De & Joeri van den Bergh. (1996). The Communication Effects of Provocation in Print Advertising. International Journal of Advertising. 15(3). 203–221. 36 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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