Lars Bergkvist

5.4k total citations · 2 hit papers
42 papers, 4.1k citations indexed

About

Lars Bergkvist is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Lars Bergkvist has authored 42 papers receiving a total of 4.1k indexed citations (citations by other indexed papers that have themselves been cited), including 31 papers in Marketing, 21 papers in Sociology and Political Science and 15 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Lars Bergkvist's work include Consumer Behavior in Brand Consumption and Identification (29 papers), Digital Marketing and Social Media (20 papers) and Customer Service Quality and Loyalty (14 papers). Lars Bergkvist is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (29 papers), Digital Marketing and Social Media (20 papers) and Customer Service Quality and Loyalty (14 papers). Lars Bergkvist collaborates with scholars based in Sweden, United Arab Emirates and China. Lars Bergkvist's co-authors include John R. Rossiter, Tino Bech‐Larsen, Anne W. Mägi, Charles R. Taylor, Martin Eisend, Tobias Langner, Larry Percy, Dirk C. Moosmayer, Muhammad D. Abdulrahman and Nachiappan Subramanian and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of the Academy of Marketing Science.

In The Last Decade

Lars Bergkvist

38 papers receiving 3.9k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs

2007 2.2k citations Lars Bergkvist, John R. Rossiter profile →
Celebrity endorsements: a literature review and research agenda

2016 361 citations Lars Bergkvist et al. International Journal of Advertising profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Lars Bergkvist Sweden	19	2.0k	2.0k	982	548	459	42	4.1k
Margaret C. Campbell United States	22	2.4k 1.2×	3.7k 1.9×	1.0k 1.0×	574 1.0×	469 1.0×	33	5.1k
Marla Royne Stafford United States	37	2.3k 1.2×	2.6k 1.3×	953 1.0×	397 0.7×	367 0.8×	125	4.8k
Randall L. Rose United States	25	2.4k 1.2×	3.3k 1.7×	705 0.7×	650 1.2×	330 0.7×	44	4.9k
Yongjun Sung United States	38	3.4k 1.7×	2.5k 1.3×	866 0.9×	679 1.2×	256 0.6×	120	5.4k
Martin Eisend Germany	44	2.7k 1.4×	3.4k 1.7×	789 0.8×	700 1.3×	685 1.5×	135	5.9k
Sejung Marina Choi United States	30	3.5k 1.8×	3.0k 1.5×	709 0.7×	407 0.7×	515 1.1×	61	5.5k
David M. Hardesty United States	27	1.4k 0.7×	2.2k 1.1×	1.0k 1.1×	698 1.3×	336 0.7×	49	4.0k
Gerard Prendergast Hong Kong	30	1.5k 0.8×	2.5k 1.3×	661 0.7×	325 0.6×	429 0.9×	103	3.5k
Cynthia Webster United States	35	2.0k 1.0×	1.9k 1.0×	1.6k 1.6×	352 0.6×	519 1.1×	106	4.4k
Michael R. Solomon United States	28	1.8k 0.9×	3.1k 1.6×	1.1k 1.1×	537 1.0×	336 0.7×	63	4.7k

Countries citing papers authored by Lars Bergkvist

Since Specialization

Citations

This map shows the geographic impact of Lars Bergkvist's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Lars Bergkvist with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Lars Bergkvist more than expected).

Fields of papers citing papers by Lars Bergkvist

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Lars Bergkvist. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Lars Bergkvist. The network helps show where Lars Bergkvist may publish in the future.

Co-authorship network of co-authors of Lars Bergkvist

This figure shows the co-authorship network connecting the top 25 collaborators of Lars Bergkvist. A scholar is included among the top collaborators of Lars Bergkvist based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Lars Bergkvist. Lars Bergkvist is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Bergkvist, Lars & Charles R. Taylor. (2022). Reviving and Improving Brand Awareness As a Construct in Advertising Research. Journal of Advertising. 51(3). 294–307. 25 indexed citations

Bergkvist, Lars & Martin Eisend. (2022). Changes in Definitions and Operationalizations in Advertising Research—Justified or Not?. Journal of Advertising. 52(3). 468–476. 9 indexed citations

Bergkvist, Lars, et al.. (2021). Celebrity endorsements: a literature review and research agenda. 143–164. 18 indexed citations

Moosmayer, Dirk C., Muhammad D. Abdulrahman, Nachiappan Subramanian, & Lars Bergkvist. (2020). Strategic and operational remanufacturing mental models. International Journal of Operations & Production Management. 40(2). 173–195. 14 indexed citations

Bergkvist, Lars. (2020). Negative effects of unlabeled response scales. International Journal of Market Research. 63(6). 772–785.

Bergkvist, Lars & Tobias Langner. (2019). Perspectives: Four steps toward more valid and comparable self-report measures in advertising research. International Journal of Advertising. 39(5). 738–755. 4 indexed citations

Bergkvist, Lars, et al.. (2018). Cause-related marketing persuasion research: an integrated framework and directions for further research. International Journal of Advertising. 38(1). 5–25. 68 indexed citations

Bergkvist, Lars. (2017). Celebrity trait transference: when brands pick up endorsers' personality traits. International Journal of Advertising. 36(5). 663–681. 32 indexed citations

Bergkvist, Lars, et al.. (2016). Celebrity endorsements: a literature review and research agenda. International Journal of Advertising. 35(4). 642–663. 361 indexed citations breakdown →

10.

Bergkvist, Lars. (2016). The nature of doubly concrete constructs and how to identify them. Journal of Business Research. 69(9). 3427–3429. 27 indexed citations

11.

Bergkvist, Lars. (2016). The role of C-OAR-SE in marketing measurement. European Journal of Marketing. 50(11). 1953–1958. 3 indexed citations

12.

Bergkvist, Lars. (2014). Appropriate use of single-item measures is here to stay. Marketing Letters. 26(3). 245–255. 191 indexed citations

13.

Bergkvist, Lars, et al.. (2012). Brand personality inference: The moderating role of product meaning. Journal of Marketing Management. 28(11-12). 1291–1304. 8 indexed citations

14.

Bergkvist, Lars & Tino Bech‐Larsen. (2010). Two Studies of Consequences and Actionable Antecedents of Brand Love. SSRN Electronic Journal. 3 indexed citations

15.

Bergkvist, Lars & John R. Rossiter. (2009). The Importance of Choosing One Good Item for Single-Item Measures and Its Generalization to All Measures. 55(2). 8–18. 8 indexed citations

16.

Bergkvist, Lars & John R. Rossiter. (2009). Tailor-made single-item measures of doubly concrete constructs. International Journal of Advertising. 28(4). 607–621. 193 indexed citations

17.

Bergkvist, Lars & John R. Rossiter. (2007). The Predictive Validity of Multiple-Item Versus Single-Item Measures of the Same. 1 indexed citations

18.

Bergkvist, Lars & John R. Rossiter. (2006). Methodological Issues in Advertising Laboratory Experiments. ACR Asia-Pacific Advances. 1 indexed citations

19.

Bergkvist, Lars. (2000). Advertising effectiveness measurement : intermediate constructs and measures. 33 indexed citations

20.

Bergkvist, Lars & Lars Westin. (1998). Regional Valuation of Infrastructure Improvements : The Case of Swedish Road Freight. DiVA at Umeå University (Umeå University).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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