Journal of Advertising

1.8k papers and 100.0k indexed citations i.

About

The 1.8k papers published in Journal of Advertising in the last decades have received a total of 100.0k indexed citations. Papers published in Journal of Advertising usually cover Marketing (1.1k papers), Sociology and Political Science (628 papers) and Gender Studies (290 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (964 papers), Digital Marketing and Social Media (454 papers) and Media, Gender, and Advertising (265 papers). The most active scholars publishing in Journal of Advertising are Roobina Ohanian, Judith Lynne Zaichkowsky, Barbara B. Stern, Michael A. Kamins, Terence A. Shimp, Hairong Li, Darrel D. Muehling, Chingching Chang, Brian D. Till and T. Bettina Cornwell.

In The Last Decade

Fields of papers published in Journal of Advertising

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers published in Journal of Advertising. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers published in Journal of Advertising.

Countries where authors publish in Journal of Advertising

Since Specialization
Citations

This map shows the geographic impact of research published in Journal of Advertising. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by papers published in Journal of Advertising with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Journal of Advertising more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025