International Journal of Advertising
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In The Last Decade
International Journal of Advertising
1.4k papers receiving 40.9k citations
Fields of papers published in International Journal of Advertising
This network shows the impact of papers published in International Journal of Advertising. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers published in International Journal of Advertising.
Countries where authors publish in International Journal of Advertising
This map shows the geographic impact of research published in International Journal of Advertising. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by papers published in International Journal of Advertising with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites International Journal of Advertising more than expected).
- Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)
- Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)
- Captivating company: dimensions of attractiveness in employer branding (2005)
- Brands as symbolic resources for the construction of identity (1998)
- Revisiting the IMC construct (2008)
- Towards a new definition of Integrated Marketing Communications (IMC) (2005)
- Information asymmetries, labels and trust in the German food market (2006)
- Spreadable Media: Creating Value and Meaning in a Networked Culture (2014)
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.