International Journal of Advertising

51.8k citations
1.6k papers · indexed · active since 1950

Impact in

Papers in

    • Consumer Behavior in Brand Consumption and Identification 872
    • Consumer Market Behavior and Pricing 137
    • Marketing and Advertising Strategies 109
    • Media, Gender, and Advertising 231

International Journal of Advertising

1.5k papers receiving 45.2k citations

Peers

International Journal of Advertising
Comparison fields: 5 of 198
  • Marketing 29.7k
  • Information Systems and Management 6.6k
  • Gender Studies 7.4k
  • Sociology and Political Science 28.5k
  • Communication 4.3k
Replace Journal of Advertising Research with:
Journal of Advertising Research United States
Journal of Marketing Management United Kingdom
Journal of Consumer Psychology United States
Journal of Consumer Behaviour United States
Journal of Consumer Marketing United States
Journal of Public Policy & Marketing United States
Journal of Product & Brand Management United States
Journal of Advertising United States
Journal of Economic Psychology United States
International Journal of Research in Marketing United States
International Journal of Advertising relative to Journal of Advertising Research United States Journal of Advertising Research's profile →
Citations per field
00.5×2.9×
Journal of Advertising Research · 1×
Citations per year

Countries where authors publish in International Journal of Advertising

Since Specialization
Citations

This map shows the geographic impact of research published in International Journal of Advertising. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by papers published in International Journal of Advertising with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites International Journal of Advertising more than expected).

Fields of papers published in International Journal of Advertising

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers published in International Journal of Advertising. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers published in International Journal of Advertising.

About International Journal of Advertising

The 1.6k papers published in International Journal of Advertising in the last decades have received a total of 51.8k indexed citations . Papers published in International Journal of Advertising usually cover Marketing (1.0k papers), Gender Studies (272 papers), Literature and Literary Theory (203 papers), Applied Psychology (90 papers) and Sociology and Political Science (720 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (872 papers), Digital Marketing and Social Media (570 papers), Media, Gender, and Advertising (231 papers), Media Influence and Health (195 papers), Consumer Market Behavior and Pricing (137 papers), Marketing and Advertising Strategies (109 papers), Behavioral Health and Interventions (89 papers) and Technology Adoption and User Behaviour (85 papers). The most active scholars publishing in International Journal of Advertising are Stephanie O’Donohoe, Shu‐Chuan Chu, Yoojung Kim, Edith G. Smit, Charles R. Taylor, Tony Meenaghan, Lars Bergkvist, Chun‐Tuan Chang, Alexander Schouten and Loes Janssen.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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