Susan Fournier
- Marketing top 0.05%
- Consumer Behavior in Brand Consumption and Identification 27
- Consumer Retail Behavior Studies 4
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- Customer Service Quality and Loyalty 16
- Information Systems and Management top 0.5%
- Sociology and Political Science top 0.2%
- Digital Marketing and Social Media 14
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- Cultural Differences and Values 5
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- Media Influence and Health 4
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- Corporate Identity and Reputation 3
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- Corporate Finance and Governance 3
- Co-authors
- David Glen MickJennifer AakerSylvia BräselClaudio AlvarezJill AverySusan DobschaMarsha L. RichinsFrédéric F. Brunel
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementInformation Systems and Management
- Journals
- Journal of Consumer Research (4 papers)Journal of Consumer Psychology (3 papers)Harvard business review (3 papers)
- Partner nations
- United StatesUnited KingdomCanada
In The Last Decade
Susan Fournier
59 papers receiving 5.5k citations
Hit Papers
Peers
Comparison fields: 5 of 115
- Marketing 4.3k
- Organizational Behavior and Human Resource Management 2.3k
- Information Systems and Management 878
- Tourism, Leisure and Hospitality Management 141
- Sociology and Political Science 3.3k
Countries citing papers authored by Susan Fournier
This map shows the geographic impact of Susan Fournier's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Susan Fournier with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Susan Fournier more than expected).
Fields of papers citing papers by Susan Fournier
This network shows the impact of papers produced by Susan Fournier. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Susan Fournier. The network helps show where Susan Fournier may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Susan Fournier, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2021 | 3 | |
| 2 | 2018 | 7 | |
| 3 | 2018 | 1 | |
| 4 | 2018 | 1 | |
| 5 | 2018 | 12 | |
| 6 | 2015 | 11 | |
| 7 | 2014 | 4 | |
| 8 | Unlock the Mysteries of Your Customer Relationships | 2014 | 18 |
| 9 | Relating Badly to Brands | 2013 | 0 |
| 10 | Brand Flings and the Transitional Self | 2011 | 3 |
| 11 | Towards a Contingency Theory of Consumers’ Engagement With Cgas | 2010 | 1 |
| 12 | Taking Stock in Martha Stewart: a Cultural Critique of the Marketing Practice of Building Person-Brands | 2010 | 9 |
| 13 | Como crear buenas comunidades de marca | 2009 | 2 |
| 14 | Consuming the Consumer-Generated Ad | 2008 | 1 |
| 15 | When Good Brands Do Bad: Brand Personalities, Acts of Transgression, and the Evolution of Relationship Strength | 2002 | 2 |
| 16 | Technological consumer products in everyday life : ownership, meaning, and satisfaction : working paper | 1995 | 16 |
| 17 | A Brand As a Character, a Partner and a Person: Three Perspectives on the Question of Brand Personality | 1995 | 194 |
| 18 | "An Emerald Green Jaguar, a House on Nantucket, and an African Safari:" Wish Lists and Consumption Dreams in Materialist Society | 1993 | 29 |
| 19 | `An emerald green jaguar, a house on Nantucket, and an African safari:' Wish lists and | 1993 | 22 |
| 20 | Nine Consumption Lifestyles | 1992 | 19 |
About Susan Fournier
Susan Fournier is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Tourism, Leisure and Hospitality Management, General Dentistry and Business and International Management, having authored 63 papers that have together received 6.3k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (27 papers), Customer Service Quality and Loyalty (16 papers), Digital Marketing and Social Media (14 papers), Cultural Differences and Values (5 papers), Media Influence and Health (4 papers), Consumer Retail Behavior Studies (4 papers), Corporate Identity and Reputation (3 papers) and Corporate Finance and Governance (3 papers). The work is most often cited by research in Marketing (4.3k citations), Organizational Behavior and Human Resource Management (2.3k citations), Information Systems and Management (878 citations), Tourism, Leisure and Hospitality Management (141 citations) and Sociology and Political Science (3.3k citations). Susan Fournier has collaborated with scholars based in United States, United Kingdom and Canada. Frequent co-authors include David Glen Mick, Jennifer Aaker, Sylvia Bräsel, Claudio Alvarez, Jill Avery, Susan Dobscha, Marsha L. Richins, Frédéric F. Brunel, Giana M. Eckhardt and Shuba Srinivasan. Their work appears in journals such as Journal of Consumer Research, Journal of Consumer Psychology, Harvard business review, Journal of Marketing and Education + Training.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.