Susan Fournier

9.0k total citations · 3 hit papers
63 papers, 6.3k citations indexed

About

Susan Fournier is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Susan Fournier has authored 63 papers receiving a total of 6.3k indexed citations (citations by other indexed papers that have themselves been cited), including 30 papers in Marketing, 19 papers in Organizational Behavior and Human Resource Management and 18 papers in Sociology and Political Science. Recurrent topics in Susan Fournier's work include Consumer Behavior in Brand Consumption and Identification (27 papers), Customer Service Quality and Loyalty (16 papers) and Digital Marketing and Social Media (14 papers). Susan Fournier is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (27 papers), Customer Service Quality and Loyalty (16 papers) and Digital Marketing and Social Media (14 papers). Susan Fournier collaborates with scholars based in United States, United Kingdom and Canada. Susan Fournier's co-authors include David Glen Mick, Jennifer Aaker, Sylvia Bräsel, Claudio Alvarez, Jill Avery, Susan Dobscha, Marsha L. Richins, Frédéric F. Brunel, Giana M. Eckhardt and Shuba Srinivasan and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Marketing and Journal of Marketing Research.

In The Last Decade

Susan Fournier

59 papers receiving 5.5k citations

Hit Papers

When Good Brands Do Bad 1998 2026 2007 2016 2004 1998 2011 250 500 750 1000

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Susan Fournier United States 24 4.3k 3.3k 2.3k 878 726 63 6.3k
Ian Phau Australia 50 5.0k 1.2× 3.6k 1.1× 1.4k 0.6× 830 0.9× 666 0.9× 253 7.5k
Banwari Mittal United States 31 4.3k 1.0× 2.8k 0.9× 2.2k 1.0× 870 1.0× 427 0.6× 56 6.0k
Amna Kirmani United States 24 4.4k 1.0× 3.1k 0.9× 1.5k 0.6× 654 0.7× 962 1.3× 39 6.5k
Akshay R. Rao United States 27 4.9k 1.1× 2.5k 0.8× 1.7k 0.7× 775 0.9× 1.1k 1.5× 50 7.5k
George M. Zinkhan United States 45 4.8k 1.1× 3.5k 1.1× 2.1k 0.9× 1.3k 1.5× 944 1.3× 191 8.1k
Judith Lynne Zaichkowsky Canada 25 5.2k 1.2× 4.1k 1.2× 2.0k 0.8× 1.1k 1.3× 554 0.8× 49 8.4k
Jean‐Noël Kapferer France 32 6.1k 1.4× 3.8k 1.2× 2.1k 0.9× 430 0.5× 1.1k 1.5× 72 8.1k
Ko de Ruyter United Kingdom 40 3.8k 0.9× 3.5k 1.1× 1.9k 0.8× 1.5k 1.7× 539 0.7× 82 7.1k
Lia Zarantonello United Kingdom 21 4.9k 1.1× 3.5k 1.1× 2.5k 1.1× 557 0.6× 417 0.6× 44 6.1k
Donald R. Lichtenstein United States 32 6.1k 1.4× 2.4k 0.7× 2.3k 1.0× 798 0.9× 1.3k 1.8× 52 8.1k

Countries citing papers authored by Susan Fournier

Since Specialization
Citations

This map shows the geographic impact of Susan Fournier's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Susan Fournier with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Susan Fournier more than expected).

Fields of papers citing papers by Susan Fournier

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Susan Fournier. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Susan Fournier. The network helps show where Susan Fournier may publish in the future.

Co-authorship network of co-authors of Susan Fournier

This figure shows the co-authorship network connecting the top 25 collaborators of Susan Fournier. A scholar is included among the top collaborators of Susan Fournier based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Susan Fournier. Susan Fournier is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Fournier, Susan & Shuba Srinivasan. (2023). Monitoring Marketing Sources of Brand Reputation Risk. 15(1). 46–53. 2 indexed citations
2.
Fournier, Susan, et al.. (2021). Turning Socio-Political Risk to Your Brand’s Advantage. 13(2). 18–25. 3 indexed citations
3.
Fournier, Susan & Shuba Srinivasan. (2018). Branding and the Risk Management Imperative. SHILAP Revista de lepidopterología. 10(1). 10–17. 7 indexed citations
4.
Fournier, Susan, et al.. (2018). At-Risk Brand Relationships and Threats to the Bottom Line. SHILAP Revista de lepidopterología. 10(1). 58–63. 1 indexed citations
5.
Fournier, Susan & Shuba Srinivasan. (2018). The Frontlines of Brand Risk. SHILAP Revista de lepidopterología. 10(1). 52–57. 1 indexed citations
6.
Fournier, Susan & Giana M. Eckhardt. (2018). Managing the Human in Human Brands. SHILAP Revista de lepidopterología. 10(1). 30–33. 12 indexed citations
7.
Bickart, Barbara, et al.. (2015). Being a Likable Braggart: How Consumers Use Brand Mentions for Self-presentation on Social Media. SSRN Electronic Journal. 51–67. 11 indexed citations
8.
Fournier, Susan. (2014). Breaking Up is Hard to Do: The Ups and Downs of Divorcing Brands. SHILAP Revista de lepidopterología. 6(1). 28–33. 4 indexed citations
9.
Avery, Jill, et al.. (2014). Unlock the Mysteries of Your Customer Relationships. Harvard business review. 92(7). 72–81. 18 indexed citations
10.
Fournier, Susan & Claudio Alvarez. (2013). Relating Badly to Brands. SSRN Electronic Journal.
11.
Fournier, Susan, Giana M. Eckhardt, & Fleura Bardhi. (2013). Learning to Play in the New "Share Economy". Harvard business review. 91(7). 125–129. 16 indexed citations
12.
Young, Douglas A., J.D.B. Featherstone, Margherita Fontana, et al.. (2011). Changing the Face and Practice of Dentistry: a 10-Year Plan. Journal of the California Dental Association. 39(10). 746–751. 4 indexed citations
13.
Fournier, Susan & Claudio Alvarez. (2011). Brand Flings and the Transitional Self. ACR North American Advances. 3 indexed citations
14.
Brunel, Frédéric F., Benjamin Lawrence, & Susan Fournier. (2010). Towards a Contingency Theory of Consumers’ Engagement With Cgas. ACR North American Advances. 1 indexed citations
15.
Paulssen, Marcel & Susan Fournier. (2007). Attachment Security and the Strength of Commercial Relationships: A Longitudinal Study. Archive ouverte UNIGE (University of Geneva). 22 indexed citations
16.
Fournier, Susan, Susan Dobscha, & David Glen Mick. (1998). En terapia intensiva. 3(6). 42–52. 1 indexed citations
17.
Fournier, Susan. (1998). Special Session Summary Consumer Resistance: Societal Motivations, Consumer Manifestations, and Implications in the Marketing Domain. ACR North American Advances. 16 indexed citations
18.
Fournier, Susan, et al.. (1995). Technological consumer products in everyday life : ownership, meaning, and satisfaction : working paper. Marketing Science Institute eBooks. 16 indexed citations
19.
Guiry, Michael D. & Susan Fournier. (1993). `An emerald green jaguar, a house on Nantucket, and an African safari:' Wish lists and. Advances in consumer research. 20(1). 352–358. 22 indexed citations
20.
Fournier, Susan. (1991). Meaning-Based Framework For the Study of Consumer-Object Relations. ACR North American Advances. 76 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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