William B. Locander

6.4k total citations · 1 hit paper
70 papers, 4.8k citations indexed

About

William B. Locander is a scholar working on Organizational Behavior and Human Resource Management, Marketing and Sociology and Political Science. According to data from OpenAlex, William B. Locander has authored 70 papers receiving a total of 4.8k indexed citations (citations by other indexed papers that have themselves been cited), including 32 papers in Organizational Behavior and Human Resource Management, 19 papers in Marketing and 16 papers in Sociology and Political Science. Recurrent topics in William B. Locander's work include Customer Service Quality and Loyalty (17 papers), Job Satisfaction and Organizational Behavior (16 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers). William B. Locander is often cited by papers focused on Customer Service Quality and Loyalty (17 papers), Job Satisfaction and Organizational Behavior (16 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers). William B. Locander collaborates with scholars based in United States, Canada and Latvia. William B. Locander's co-authors include Howard R. Pollio, Craig J. Thompson, Jay Prakash Mulki, Fernando Jaramillo, Jorge Fernando Jaramillo, Norman M. Bradburn, Seymour Sudman, Greg W. Marshall, Eric G. Harris and Dena Cox and has published in prestigious journals such as Journal of the American Statistical Association, Academy of Management Review and Journal of Marketing.

In The Last Decade

William B. Locander

67 papers receiving 4.0k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology

1989 1.1k citations William B. Locander et al. profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
William B. Locander United States	31	1.8k	1.8k	1.6k	642	616	70	4.8k
Thomas W. Leigh United States	28	1.5k 0.8×	1.9k 1.1×	1.5k 0.9×	337 0.5×	944 1.5×	45	4.3k
John C. Mowen United States	40	2.3k 1.3×	2.5k 1.4×	2.1k 1.3×	558 0.9×	1.0k 1.7×	98	5.9k
Joseph A. Cote United States	26	1.9k 1.1×	2.2k 1.2×	1.5k 1.0×	489 0.8×	1.2k 2.0×	52	5.8k
John L. Graham United States	32	1.5k 0.8×	1.8k 1.0×	2.7k 1.7×	536 0.8×	790 1.3×	95	5.6k
Simon S. K. Lam Hong Kong	28	1.1k 0.6×	3.5k 2.0×	1.6k 1.0×	464 0.7×	1.5k 2.5×	50	5.3k
Isabelle Szmigin United Kingdom	37	2.0k 1.1×	798 0.4×	1.4k 0.9×	554 0.9×	386 0.6×	113	4.4k
Michael R. Solomon United States	28	3.1k 1.7×	1.1k 0.6×	1.8k 1.1×	397 0.6×	537 0.9×	63	4.7k
Cathy A. Enz United States	38	1.8k 1.0×	2.7k 1.5×	2.1k 1.3×	552 0.9×	556 0.9×	143	6.2k
Guclu Atinc United States	10	833 0.5×	1.5k 0.8×	1.2k 0.7×	485 0.8×	719 1.2×	20	3.8k
Blair H. Sheppard United States	23	832 0.5×	1.6k 0.9×	2.3k 1.5×	1.3k 2.0×	898 1.5×	39	5.6k

Countries citing papers authored by William B. Locander

Since Specialization

Citations

This map shows the geographic impact of William B. Locander's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by William B. Locander with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites William B. Locander more than expected).

Fields of papers citing papers by William B. Locander

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by William B. Locander. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by William B. Locander. The network helps show where William B. Locander may publish in the future.

Co-authorship network of co-authors of William B. Locander

This figure shows the co-authorship network connecting the top 25 collaborators of William B. Locander. A scholar is included among the top collaborators of William B. Locander based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with William B. Locander. William B. Locander is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Locander, William B., et al.. (2025). When looks matter: Aesthetic appeal's role in consumers' identity and impulse purchases. Journal of Retailing and Consumer Services. 87. 104375–104375. 1 indexed citations

White, Allyn, et al.. (2017). In their shoes: co-creating value from deaf/hearing perspectives. Journal of Services Marketing. 31(4/5). 313–325. 28 indexed citations

Mulki, Jay Prakash, Fernando Jaramillo, Shavin Malhotra, & William B. Locander. (2011). Reluctant employees and felt stress: The moderating impact of manager decisiveness. Journal of Business Research. 65(1). 77–83. 42 indexed citations

Mulki, Jay Prakash, Jorge Fernando Jaramillo, & William B. Locander. (2008). Critical Role of Leadership on Ethical Climate and Salesperson Behaviors. Journal of Business Ethics. 86(2). 125–141. 151 indexed citations

Mulki, Jay Prakash, Fernando Jaramillo, & William B. Locander. (2006). Effects of Ethical Climate and Supervisory Trust on Salesperson’S Job Attitudes and Intentions to Quit. Journal of Personal Selling and Sales Management. 26(1). 19–26. 244 indexed citations

Goebel, Daniel J., Greg W. Marshall, & William B. Locander. (2006). Getting one's own way: An investigation of influence attempts by marketers on nonmarketing members of the firm. Journal of Business Research. 59(7). 829–837. 6 indexed citations

Mulki, Jay Prakash, Fernando Jaramillo, William B. Locander, & null null. (2005). Transform or Transact? Which Leader Gets Better Results? A Meta - Analysis. FHSU Scholars Repository (Fort Hays State University). 9 indexed citations

Goebel, Daniel J., Greg W. Marshall, & William B. Locander. (2004). An organizational communication‐based model of individual customer orientation of nonmarketing members of a firm. Journal of Strategic Marketing. 12(1). 29–56. 16 indexed citations

Locander, William B. & Daniel J. Goebel. (1997). Managing Financial Variation: Insights into the Finance/Marketing Interface. Managerial Finance. 23(10). 22–40. 8 indexed citations

10.

Zinkhan, George M. & William B. Locander. (1988). ESSCA: A multidimensional analysis tool for marketing research. Journal of the Academy of Marketing Science. 16(1). 36–46. 14 indexed citations

11.

Zinkhan, George M., William B. Locander, & James H. Leigh. (1986). Dimensional Relationships of Aided Recall and Recognition. Journal of Advertising. 15(1). 38–46. 45 indexed citations

12.

Landon, E. Laird & William B. Locander. (1979). Family Life Cycle and Leisure Behavior Research. ACR North American Advances. 10 indexed citations

13.

Locander, William B., H. Albert Napier, & Richard W. Scamell. (1979). A Team Approach to Managing the Development of a Decision Support System. MIS Quarterly. 3(1). 53–63. 20 indexed citations

14.

Locander, William B., et al.. (1979). The Effect of Self-Confidence and Anxiety on Information Seeking in Consumer Risk Reduction. Journal of Marketing Research. 16(2). 268–274. 87 indexed citations

15.

Murphy, Patrick E., Norman Kangun, & William B. Locander. (1978). Environmentally Concerned Consumers-Racial Variations. Journal of Marketing. 42(4). 61–66. 31 indexed citations

16.

Murphy, Patrick E., Norman Kangun, & William B. Locander. (1978). Environmentally Concerned Consumers-Racial Variations. Journal of Marketing. 42(4). 61–61. 72 indexed citations

17.

Locander, William B., et al.. (1977). The effect of self-confidence and anxiety on risk reduction strategies for an innovative product. Journal of the Academy of Marketing Science. 5(1-2). 113–125. 3 indexed citations

18.

Locander, William B., Seymour Sudman, & Norman M. Bradburn. (1976). An Investigation of Interview Method, Threat and Response Distortion. Journal of the American Statistical Association. 71(354). 269–275. 191 indexed citations

19.

Locander, William B. & Richard W. Scamell. (1976). Screening New Product Ideas — A Two-Phase Approach. Research Management. 19(2). 14–18. 1 indexed citations

20.

Locander, William B., et al.. (1975). Problem definition in marketing.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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