Jean‐Noël Kapferer
- Marketing top 0.05%
- Consumer Behavior in Brand Consumption and Identification 30
- Consumer Retail Behavior Studies 6
- Consumer Market Behavior and Pricing 4
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- Customer Service Quality and Loyalty 9
- Sociology and Political Science top 0.2%
- Digital Marketing and Social Media 15
- Strategy and Management top 1%
- Corporate Identity and Reputation 3
- Business Strategy and Innovation 2
-
- Art History and Market Analysis 4
- Co-authors
- Gilles LaurentPierre Valette‐FlorenceAnne Michaut-DenizeauIsabelle SchuilingMary R. ZimmerJoachim KernstockTim Oliver BrexendorfShaun M. Powell
- Cited by
- MarketingTourism, Leisure and Hospitality ManagementOrganizational Behavior and Human Resource Management
- Journals
- Journal of Brand Management (14 papers)Journal of Business Research (4 papers)Business Horizons (2 papers)
- Partner nations
- FranceUnited StatesRussia
In The Last Decade
Jean‐Noël Kapferer
70 papers receiving 7.2k citations
Hit Papers
Peers
Comparison fields: 5 of 129
- Marketing 6.1k
- Tourism, Leisure and Hospitality Management 454
- Organizational Behavior and Human Resource Management 2.1k
- Sociology and Political Science 3.8k
- Strategy and Management 1.1k
Countries citing papers authored by Jean‐Noël Kapferer
This map shows the geographic impact of Jean‐Noël Kapferer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jean‐Noël Kapferer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jean‐Noël Kapferer more than expected).
Fields of papers citing papers by Jean‐Noël Kapferer
This network shows the impact of papers produced by Jean‐Noël Kapferer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jean‐Noël Kapferer. The network helps show where Jean‐Noël Kapferer may publish in the future.
Co-authorship network
The 12 scholars most cited alongside Jean‐Noël Kapferer, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2021 | 5 | |
| 2 | 2021 | 18 | |
| 3 | 2017 | 87 | |
| 4 | Luxe : Nouveaux challenges, nouveaux challengers Ed. 1 | 2016 | 2 |
| 5 | Rumors : uses, interpretations, & images | 2013 | 5 |
| 6 | The new strategic brand management : advanced insights and strategic thinking | 2012 | 293 |
| 7 | 2011 | 9 | |
| 8 | Les marques, capital de l'entreprise : créer et développer des marques fortes | 2007 | 9 |
| 9 | Les marques face au hard discount | 2004 | 1 |
| 10 | Strategic brand management : creating and sustaining brand equity long term/ Jean-Noël Kapferer | 1997 | 139 |
| 11 | Gerüchte : das älteste Massenmedium der Welt | 1996 | 2 |
| 12 | Stealing Brand Equity: Measuring Perceptual Confusion Between National Brands and 'Copycat' Own-label Products | 1994 | 7 |
| 13 | Les consommateurs face à la copie. Étude sur la confusion des marqués créée par l'imitation | 1992 | 2 |
| 14 | Les chemins de la persuasion | 1990 | 10 |
| 15 | 1990 | 4 | |
| 16 | Maîtriser l'image de l'entreprise : le prisme d'identité | 1988 | 0 |
| 17 | Consumers' Involvement Profile: New Empirical Results | 1985 | 70 |
| 18 | Brand Sensitivity: a New concept for Brand management | 1985 | 5 |
| 19 | Les chemins de la persuasion : le mode d'influence des media et de la publicité sur les comportements | 1978 | 3 |
| 20 | 1953 | 5 |
About Jean‐Noël Kapferer
Jean‐Noël Kapferer is a scholar working on Marketing, Organizational Behavior and Human Resource Management and General Arts and Humanities, having authored 72 papers that have together received 8.1k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (30 papers), Digital Marketing and Social Media (15 papers), Customer Service Quality and Loyalty (9 papers), Consumer Retail Behavior Studies (6 papers), Consumer Market Behavior and Pricing (4 papers), Art History and Market Analysis (4 papers), Corporate Identity and Reputation (3 papers) and Business Strategy and Innovation (2 papers). The work is most often cited by research in Marketing (6.1k citations), Tourism, Leisure and Hospitality Management (454 citations) and Organizational Behavior and Human Resource Management (2.1k citations). Jean‐Noël Kapferer has collaborated with scholars based in France, United States and Russia. Frequent co-authors include Gilles Laurent, Pierre Valette‐Florence, Anne Michaut-Denizeau, Isabelle Schuiling, Mary R. Zimmer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell, Jean-Claude Thœnig and Bernard Dubois. Their work appears in journals such as Journal of Brand Management, Journal of Business Research, Business Horizons, Journal of Product & Brand Management and Psychology and Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.