Kevin Lane Keller
- Marketing top 0.01%
- Consumer Behavior in Brand Consumption and Identification 65
- Consumer Market Behavior and Pricing 18
- Marketing and Advertising Strategies 12
- Environmental Sustainability in Business 10
- Consumer Retail Behavior Studies 6
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- Customer Service Quality and Loyalty 19
- Strategy and Management top 0.05%
- Sociology and Political Science top 0.01%
- Digital Marketing and Social Media 46
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- Agriculture and Agroindustry Studies 6
- Co-authors
- David A. AakerDonald R. LehmannPhilip KotlerSteve HoefflerKusum L. AilawadiMargaret C. CampbellRichard StaelinRajeev Batra
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementTourism, Leisure and Hospitality Management
- Journals
- Journal of Marketing (10 papers)Scientific Reports (1 paper)Journal of Marketing Research (9 papers)
- Partner nations
- United StatesUnited KingdomGermany
In The Last Decade
Kevin Lane Keller
135 papers receiving 31.1k citations
Hit Papers
Peers
Comparison fields: 5 of 156
- Marketing 28.2k
- Organizational Behavior and Human Resource Management 10.7k
- Tourism, Leisure and Hospitality Management 1.6k
- Strategy and Management 5.9k
- Sociology and Political Science 17.3k
Countries citing papers authored by Kevin Lane Keller
This map shows the geographic impact of Kevin Lane Keller's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kevin Lane Keller with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kevin Lane Keller more than expected).
Fields of papers citing papers by Kevin Lane Keller
This network shows the impact of papers produced by Kevin Lane Keller. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kevin Lane Keller. The network helps show where Kevin Lane Keller may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Kevin Lane Keller, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Marketing Management (15th Global Edition ) | 2021 | 55 |
| 2 | 2020 | 25 | |
| 3 | Marketing Per Manager. Capire il marketing made in Italy | 2014 | 2 |
| 4 | Marketing Management 14th ed | 2012 | 160 |
| 5 | 2009 | 3 | |
| 6 | Enhancement Or Dilution? Asymmetric Influence of Channel Fit on Beliefs and Evaluations of Functional and Symbolic Brands and Stores | 2009 | 2 |
| 7 | Marketing management: a South Asian perspectives, 14th edition | 2009 | 5 |
| 8 | The Effects of Brand Name Structure and Product Experience on Brand Extension Evaluations and Parent Brand Dilution | 2007 | 3 |
| 9 | How Social-Cause Marketing Affects Consumer Perceptions | 2006 | 66 |
| 10 | How social-cause marketing affects consumer perceptions | 2006 | 82 |
| 11 | The Marketing Advantages of Strong Brands | 2003 | 6 |
| 12 | Brand Equity Dilution | 2003 | 73 |
| 13 | Analyzing media interactions : the effects of coordinated TV-print advertising campaigns | 1999 | 29 |
| 14 | 1998 | 138 | |
| 15 | Branding Perspectives on Social Marketing | 1998 | 72 |
| 16 | Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions | 1997 | 48 |
| 17 | The effects of corporate branding strategies on brand equity | 1993 | 4 |
| 18 | CONCEPTUALIZING, MEASURING, AND CUSTOMER- BASED BRAND EQUITY | 1993 | 1 |
| 19 | Consumer Evaluations of Brand Extensionsbreakdown → | 1990 | 1186 |
| 20 | Memory in advertising : the effect of advertising memory cues on brand evaluations | 1986 | 2 |
About Kevin Lane Keller
Kevin Lane Keller is a scholar working on Marketing, Tourism, Leisure and Hospitality Management and Organizational Behavior and Human Resource Management, having authored 143 papers that have together received 36.1k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (65 papers), Digital Marketing and Social Media (46 papers), Customer Service Quality and Loyalty (19 papers), Consumer Market Behavior and Pricing (18 papers), Marketing and Advertising Strategies (12 papers), Environmental Sustainability in Business (10 papers), Consumer Retail Behavior Studies (6 papers) and Agriculture and Agroindustry Studies (6 papers). The work is most often cited by research in Marketing (28.2k citations), Organizational Behavior and Human Resource Management (10.7k citations) and Tourism, Leisure and Hospitality Management (1.6k citations). Kevin Lane Keller has collaborated with scholars based in United States, United Kingdom and Germany. Frequent co-authors include David A. Aaker, Donald R. Lehmann, Philip Kotler, Steve Hoeffler, Kusum L. Ailawadi, Margaret C. Campbell, Richard Staelin, Rajeev Batra, Sanjay Sood and Kalpesh Kaushik Desai. Their work appears in journals such as Journal of Marketing, Scientific Reports and Journal of Marketing Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.