Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies
if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the
same subfield and year (this is the minimum needed to enter the top 1%, not the average
within it), or reaches the top citation threshold in at least one of its specific research
topics.
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
19937.3k citationsKevin Lane KellerJournal of Marketingprofile →
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
19935.4k citationsKevin Lane KellerJournal of Marketingprofile →
Countries citing papers authored by Kevin Lane Keller
Since
Specialization
Citations
This map shows the geographic impact of Kevin Lane Keller's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kevin Lane Keller with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kevin Lane Keller more than expected).
Fields of papers citing papers by Kevin Lane Keller
This network shows the impact of papers produced by Kevin Lane Keller. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kevin Lane Keller. The network helps show where Kevin Lane Keller may publish in the future.
Co-authorship network of co-authors of Kevin Lane Keller
This figure shows the co-authorship network connecting the top 25 collaborators of Kevin Lane Keller.
A scholar is included among the top collaborators of Kevin Lane Keller based on the total number of
citations received by their joint publications. Widths of edges
represent the number of papers authors have co-authored together.
Node borders
signify the number of papers an author published with Kevin Lane Keller. Kevin Lane Keller is excluded from
the visualization to improve readability, since they are connected to all nodes in the network.
Kotler, Philip & Kevin Lane Keller. (2021). Marketing Management (15th Global Edition ).55 indexed citations
4.
Keller, Kevin Lane, et al.. (2014). Marketing Per Manager. Capire il marketing made in Italy. Archivio istituzionale della ricerca (Alma Mater Studiorum Università di Bologna). 1–245.2 indexed citations
5.
Keller, Kevin Lane & Philip Kotler. (2012). Dirección de Marketing. 2015. 1492–5.79 indexed citations
6.
Kotler, Philip & Kevin Lane Keller. (2012). Marketing Management 14th ed.160 indexed citations
7.
Hoeffler, Steve, Paul N. Bloom, & Kevin Lane Keller. (2010). Understanding Stakeholder Responses to Corporate Citizenship Initiatives: Managerial Guidelines and Research Directions. SSRN Electronic Journal.
8.
Kotler, Philip, et al.. (2009). Marketing management: a South Asian perspectives, 14th edition.5 indexed citations
Desai, Kalpesh Kaushik & Kevin Lane Keller. (2009). Enhancement Or Dilution? Asymmetric Influence of Channel Fit on Beliefs and Evaluations of Functional and Symbolic Brands and Stores. ACR Asia-Pacific Advances.2 indexed citations
11.
Sood, Sanjay & Kevin Lane Keller. (2007). The Effects of Brand Name Structure and Product Experience on Brand Extension Evaluations and Parent Brand Dilution. ACR North American Advances.3 indexed citations
12.
Keller, Kevin Lane & Donald R. Lehmann. (2006). Brands and Branding: Research Findings and Future Priorities. Marketing Science. 25(6). 740–759.1524 indexed citations breakdown →
13.
Hoeffler, Steve & Kevin Lane Keller. (2002). Building Brand Equity Through Corporate Societal Marketing. SSRN Electronic Journal.9 indexed citations
14.
Desai, Kalpesh Kaushik & Kevin Lane Keller. (2001). The Effects of Brand Expansions and Ingredient Branding Strategies on Host Brand Extendibility. ACR North American Advances.6 indexed citations
15.
Edell, Julie A. & Kevin Lane Keller. (1999). Analyzing media interactions : the effects of coordinated TV-print advertising campaigns. Marketing Science Institute eBooks.29 indexed citations
16.
Keller, Kevin Lane & David A. Aaker. (1997). Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions. Marketing Science Institute eBooks.48 indexed citations
17.
Keller, Kevin Lane. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing. 57(1). 1–22.5371 indexed citations breakdown →
18.
Keller, Kevin Lane. (1993). The effects of corporate branding strategies on brand equity. ACR North American Advances. 20(1). 27.4 indexed citations
19.
Keller, Kevin Lane. (1993). CONCEPTUALIZING, MEASURING, AND CUSTOMER- BASED BRAND EQUITY. Journal of Marketing. 57(1). 1–22.1 indexed citations
20.
Keller, Kevin Lane. (1986). Memory in advertising : the effect of advertising memory cues on brand evaluations. UMI eBooks.2 indexed citations
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive
bibliographic database. While OpenAlex provides broad and valuable coverage of the global
research landscape, it—like all bibliographic datasets—has inherent limitations. These include
incomplete records, variations in author disambiguation, differences in journal indexing, and
delays in data updates. As a result, some metrics and network relationships displayed in
Rankless may not fully capture the entirety of a scholar's output or impact.