Jon Reast
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification 7
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- Customer Service Quality and Loyalty 4
- Strategy and Management top 5%
- Corporate Social Responsibility Reporting 3
- Corporate Identity and Reputation 3
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- Pharmaceutical industry and healthcare 4
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- Pharmaceutical Economics and Policy 3
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- Digital Marketing and Social Media 2
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- Media, Gender, and Advertising 2
- Co-authors
- Paul MichellAdam LindgreenJoëlle VanhammeFrançois MaonAhmed ShaalanMarwa TourkyDebra JohnsonDayananda Palihawadana
- Journals
- Journal of Business Ethics (4 papers)Journal of Marketing Management (3 papers)International Journal of Advertising (2 papers)
- Partner nations
- United KingdomFranceUnited States
In The Last Decade
Jon Reast
18 papers receiving 717 citations
Peers
Comparison fields: 5 of 68
- Marketing 487
- Organizational Behavior and Human Resource Management 326
- Strategy and Management 267
- Tourism, Leisure and Hospitality Management 25
- Information Systems and Management 88
Countries citing papers authored by Jon Reast
This map shows the geographic impact of Jon Reast's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jon Reast with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jon Reast more than expected).
Fields of papers citing papers by Jon Reast
This network shows the impact of papers produced by Jon Reast. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jon Reast. The network helps show where Jon Reast may publish in the future.
Co-authorship network
The 24 scholars most cited alongside Jon Reast, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | OPERATIONALISING CORPORATE SOCIAL RESPONSIBILITY (CSR) AND THE DEVELOPMENT DEBATE | 2014 | 5 |
| 2 | 2013 | 72 | |
| 3 | 2013 | 16 | |
| 4 | 2013 | 2 | |
| 5 | Corporate social responsibility in food and agriculture | 2013 | 1 |
| 6 | 2012 | 75 | |
| 7 | 2011 | 4 | |
| 8 | 2011 | 169 | |
| 9 | 2010 | 20 | |
| 10 | 2009 | 1 | |
| 11 | 2008 | 13 | |
| 12 | 2006 | 4 | |
| 13 | 2006 | 20 | |
| 14 | 2005 | 144 | |
| 15 | 2004 | 15 | |
| 16 | 2003 | 10 | |
| 17 | 2001 | 226 | |
| 18 | 2000 | 11 | |
| 19 | 1996 | 7 |
About Jon Reast
Jon Reast is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Strategy and Management, having authored 19 papers that have together received 815 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (4 papers), Pharmaceutical industry and healthcare (4 papers), Corporate Social Responsibility Reporting (3 papers), Corporate Identity and Reputation (3 papers), Pharmaceutical Economics and Policy (3 papers), Digital Marketing and Social Media (2 papers) and Media, Gender, and Advertising (2 papers). The work is most often cited by research in Marketing (487 citations), Organizational Behavior and Human Resource Management (326 citations) and Strategy and Management (267 citations). Jon Reast has collaborated with scholars based in United Kingdom, France and United States. Frequent co-authors include Paul Michell, Adam Lindgreen, Joëlle Vanhamme, François Maon, Ahmed Shaalan, Marwa Tourky, Debra Johnson, Dayananda Palihawadana, Haseeb Shabbir and Anna Carson. Their work appears in journals such as Journal of Business Ethics, Journal of Marketing Management, International Journal of Advertising, Long Range Planning and Journal of Communication Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.