Salmi Mohd Isa

68 papers and 804 indexed citations i.

About

Salmi Mohd Isa is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Salmi Mohd Isa has authored 68 papers receiving a total of 804 indexed citations (citations by other indexed papers that have themselves been cited), including 33 papers in Marketing, 32 papers in Sociology and Political Science and 14 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Salmi Mohd Isa’s work include Consumer Behavior in Brand Consumption and Identification (21 papers), Digital Marketing and Social Media (20 papers) and Diverse Aspects of Tourism Research (18 papers). Salmi Mohd Isa is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), Digital Marketing and Social Media (20 papers) and Diverse Aspects of Tourism Research (18 papers). Salmi Mohd Isa collaborates with scholars based in Malaysia, China and United Kingdom. Salmi Mohd Isa's co-authors include Shaohua Yang, Phaik Nie Chin, T. Ramayah, Shaian Kiumarsi, Ishak Ismail, Hasnah Haron, Daing Nasir Ibrahim, Yen-Nee Goh, Edmund Goh and Jun Wen and has published in prestigious journals such as Frontiers in Psychology, International Journal of Consumer Studies and Service Industries Journal.

In The Last Decade

Co-authorship network of co-authors of Salmi Mohd Isa i

Fields of papers citing papers by Salmi Mohd Isa

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Salmi Mohd Isa. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Salmi Mohd Isa. The network helps show where Salmi Mohd Isa may publish in the future.

Countries citing papers authored by Salmi Mohd Isa

Since Specialization
Citations

This map shows the geographic impact of Salmi Mohd Isa's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Salmi Mohd Isa with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Salmi Mohd Isa more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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