Norman Kangun

1.8k total citations
23 papers, 1.3k citations indexed

About

Norman Kangun is a scholar working on Marketing, Management, Monitoring, Policy and Law and Sociology and Political Science. According to data from OpenAlex, Norman Kangun has authored 23 papers receiving a total of 1.3k indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 6 papers in Management, Monitoring, Policy and Law and 3 papers in Sociology and Political Science. Recurrent topics in Norman Kangun's work include Environmental Sustainability in Business (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Environmental Education and Sustainability (6 papers). Norman Kangun is often cited by papers focused on Environmental Sustainability in Business (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Environmental Education and Sustainability (6 papers). Norman Kangun collaborates with scholars based in United States, Latvia and Australia. Norman Kangun's co-authors include Stephen J. Grove, Les Carlson, Gregory M. Pickett, Michael Jay Polonsky, Patrick E. Murphy, Darrel D. Muehling, William B. Locander, Raymond P. Fisk, Sanford Grossbart and Russell N. Laczniak and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and European Journal of Marketing.

In The Last Decade

Norman Kangun

22 papers receiving 1.1k citations

Peers

Norman Kangun

MARKE

MMPL

SPS

OBHRM

Robert D. Straughan United States

John H. Antil United States

Lorett B. Y. Lau Hong Kong

Joshua L. Wiener United States

Gregory M. Pickett United States

Suzanne C. Beckmann Denmark

Kaman Lee Hong Kong

Cathy L. Hartman United States

Peter Lamb Australia

Mehdi Taghian Australia

Robert D. Straughan United States

Norman Kangun

1.1k ×0.9

MARKE

755 ×1.3

MMPL

283 ×0.8

214 ×0.8

SPS

100 ×1.4

OBHRM

Citations per year, relative to Norman Kangun Norman Kangun (= 1×) peers Robert D. Straughan

Countries citing papers authored by Norman Kangun

Since Specialization

Citations

This map shows the geographic impact of Norman Kangun's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Norman Kangun with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Norman Kangun more than expected).

Fields of papers citing papers by Norman Kangun

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Norman Kangun. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Norman Kangun. The network helps show where Norman Kangun may publish in the future.

Co-authorship network of co-authors of Norman Kangun

This figure shows the co-authorship network connecting the top 25 collaborators of Norman Kangun. A scholar is included among the top collaborators of Norman Kangun based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Norman Kangun. Norman Kangun is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Polonsky, Michael Jay, Les Carlson, Stephen J. Grove, & Norman Kangun. (1997). International environmental marketing claims. International Marketing Review. 14(4). 218–232. 81 indexed citations

Grove, Stephen J., Raymond P. Fisk, Gregory M. Pickett, & Norman Kangun. (1996). Going green in the service sector. European Journal of Marketing. 30(5). 56–66. 111 indexed citations

Carlson, Les, Stephen J. Grove, Russell N. Laczniak, & Norman Kangun. (1996). Does environmental advertising reflect integrated marketing communications?: An empirical investigation. Journal of Business Research. 37(3). 225–232. 55 indexed citations

Carlson, Les, Stephen J. Grove, Norman Kangun, & Michael Jay Polonsky. (1996). An International Comparison of Environmental Advertising: Substantive versus Associative Claims. Journal of Macromarketing. 16(2). 57–68. 80 indexed citations

Kangun, Norman & Michael Jay Polonsky. (1995). Regulation of Environmental Marketing Claims: A Comparative Perspective. International Journal of Advertising. 14(1). 1–24. 54 indexed citations

Pickett, Gregory M., Norman Kangun, & Stephen J. Grove. (1993). Is There a General Conserving Consumer? A Public Policy Concern. Journal of Public Policy & Marketing. 12(2). 234–243. 119 indexed citations

Kangun, Norman, et al.. (1992). Marketing strategies for increasing symphony season ticket purchases among college students. Journal of Cultural Economics. 16(1). 25–40. 5 indexed citations

Kangun, Norman, Les Carlson, & Stephen J. Grove. (1991). Environmental Advertising Claims: A Preliminary Investigation. Journal of Public Policy & Marketing. 10(2). 47–58. 188 indexed citations

Carlson, Les & Norman Kangun. (1988). Demographic Discontinuity: Another Explanation for Consumerism?. Journal of Consumer Affairs. 22(1). 55–73. 10 indexed citations

10.

Grossbart, Sanford, Darrel D. Muehling, & Norman Kangun. (1986). Verbal and Visual References to Competition in Comparative Advertising. Journal of Advertising. 15(1). 10–23. 52 indexed citations

11.

Grønhaug, Kjell & Norman Kangun. (1979). Exploring Generalized and Personalized Beliefs Among Smokers and Non-Smokers: a First Look. ACR North American Advances. 2 indexed citations

12.

Kangun, Norman, et al.. (1978). Consumerism, new challenges for marketing.

13.

Murphy, Patrick E., Norman Kangun, & William B. Locander. (1978). Environmentally Concerned Consumers-Racial Variations. Journal of Marketing. 42(4). 61–66. 31 indexed citations

14.

Murphy, Patrick E., Norman Kangun, & William B. Locander. (1978). Environmentally Concerned Consumers-Racial Variations. Journal of Marketing. 42(4). 61–61. 72 indexed citations

15.

Kangun, Norman, et al.. (1975). Selling urban transit. Business Horizons. 18(1). 57–66. 3 indexed citations

16.

Kangun, Norman, et al.. (1975). Consumerism and Marketing Management. Journal of Marketing. 39(2). 3–10. 7 indexed citations

17.

Anderson, Ronald C. & Norman Kangun. (1973). Society and Marketing. Journal of Marketing. 37(4). 124–124. 3 indexed citations

18.

Kangun, Norman. (1973). Societal Issues in the Marketing Curriculum: An Optimistic Assessment. Journal of Marketing. 37(2). 60–63. 3 indexed citations

19.

Kangun, Norman. (1972). Society and marketing;: An unconventional view. Medical Entomology and Zoology. 5 indexed citations

20.

Kangun, Norman. (1968). How advertisers can use learning theory. Business Horizons. 11(2). 29–40. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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