Susan P. Douglas

8.7k citations
78 papers · 6.3k indexed · 3 hit papers · h-index 35
Topics
Consumer Behavior in Brand Consumption and Identification (24 papers)International Business and FDI (18 papers)Customer Service Quality and Loyalty (13 papers)

In The Last Decade

Susan P. Douglas

76 papers receiving 5.5k citations

Hit Papers

International Marketing Research1984202619982012198420071985250500750

Peers

Susan P. Douglas
Comparison fields: 5 of 129
  • Marketing 3.0k
  • Strategy and Management 2.1k
  • Sociology and Political Science 1.8k
  • Organizational Behavior and Human Resource Management 1.6k
  • Social Psychology 847
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Countries citing papers authored by Susan P. Douglas

Since Specialization
Citations

This map shows the geographic impact of Susan P. Douglas's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Susan P. Douglas with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Susan P. Douglas more than expected).

Fields of papers citing papers by Susan P. Douglas

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Susan P. Douglas. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Susan P. Douglas. The network helps show where Susan P. Douglas may publish in the future.

Co-authorship network of co-authors of Susan P. Douglas

This figure shows the co-authorship network connecting the top 25 collaborators of Susan P. Douglas. A scholar is included among the top collaborators of Susan P. Douglas based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Susan P. Douglas. Susan P. Douglas is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 11
2
International Marketing Research Ed. 3
0
3
Vested Interest and Biased Price Estimates: Evidence from An Auction Market
14
4 138
5 14
6 122
7 33
8
Evolution of Global Marketing Strategy : Scale, Scope, and Synergy
188
9
1987 AMA educators' proceedings
73
10
International Marketing Researchbreakdown →
776
11
Examining Family Decision-Making Processes
14
12
Hierarchical Cognitive Content: Towards a Measurement Methodology
4
13 101
14
A Cross-National Exploration of Husband-Wife Involvement in Selected Household Activities
7
15
Culture and consumer behavior : time for a fresh look?
3
16 7
17
Working Wife Vs. Non-Working Wife Families: a Basis For Segmenting Grocery Markets?
12
18 118
19
Intentions to Buy As Predictors of Buying Behavior
4
20
Marketing performance : a conceptual framework
1

About Susan P. Douglas

Susan P. Douglas is a scholar working on Tourism, Leisure and Hospitality Management, Marketing and Strategy and Management, having authored 78 papers that have together received 6.3k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (24 papers), International Business and FDI (18 papers) and Customer Service Quality and Loyalty (13 papers). The work is most often cited by research in Marketing (3.0k citations), Tourism, Leisure and Hospitality Management (319 citations) and Organizational Behavior and Human Resource Management (1.6k citations). Susan P. Douglas has collaborated with scholars based in United States, Netherlands and Kazakhstan. Frequent co-authors include C. Samuel Craig, Edwin J. Nijssen, Johny K. Johansson, Ikujiro Nonaka, Michael R. Czinkota, Yoram Wind, Howard V. Perlmutter, Alvin J. Silk, Harry L. Davis and Dong Kee Rhee. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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