Susan P. Douglas

8.7k total citations · 3 hit papers
78 papers, 6.3k citations indexed

About

Susan P. Douglas is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Susan P. Douglas has authored 78 papers receiving a total of 6.3k indexed citations (citations by other indexed papers that have themselves been cited), including 28 papers in Marketing, 27 papers in Strategy and Management and 16 papers in Sociology and Political Science. Recurrent topics in Susan P. Douglas's work include Consumer Behavior in Brand Consumption and Identification (24 papers), International Business and FDI (18 papers) and Customer Service Quality and Loyalty (13 papers). Susan P. Douglas is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (24 papers), International Business and FDI (18 papers) and Customer Service Quality and Loyalty (13 papers). Susan P. Douglas collaborates with scholars based in United States, Netherlands and Kazakhstan. Susan P. Douglas's co-authors include C. Samuel Craig, Edwin J. Nijssen, Ikujiro Nonaka, Johny K. Johansson, Michael R. Czinkota, Yoram Wind, Howard V. Perlmutter, Harry L. Davis, Alvin J. Silk and Dong Kee Rhee and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Susan P. Douglas

76 papers receiving 5.5k citations

Hit Papers

International Marketing Research 1984 2026 1998 2012 1984 2007 1985 250 500 750
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. International Marketing Research
    1984 776 citations Michael R. Czinkota, Susan P. Douglas et al. Journal of Marketing Research profile →
  2. Collaborative and Iterative Translation: An Alternative Approach to Back Translation
    2007 697 citations Susan P. Douglas, C. Samuel Craig Journal of International Marketing profile →
  3. Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective
    1985 556 citations Susan P. Douglas et al. Journal of Marketing Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Susan P. Douglas United States 35 3.0k 2.1k 1.8k 1.6k 847 78 6.3k
Erdener Kaynak United States 38 2.0k 0.7× 1.4k 0.7× 1.5k 0.9× 1.3k 0.8× 341 0.4× 201 5.1k
Saeed Samiee United States 36 2.2k 0.7× 3.2k 1.5× 1.3k 0.8× 1.3k 0.8× 387 0.5× 84 5.8k
Tim Ambler United Kingdom 40 3.3k 1.1× 2.2k 1.1× 1.8k 1.0× 2.7k 1.6× 306 0.4× 99 7.0k
Rajshekhar G. Javalgi United States 41 1.5k 0.5× 2.1k 1.0× 1.2k 0.7× 1.2k 0.8× 297 0.4× 109 4.9k
Nicolas Papadopoulos Canada 32 3.0k 1.0× 1.2k 0.6× 2.3k 1.3× 892 0.6× 617 0.7× 76 5.0k
Cathy A. Enz United States 38 1.8k 0.6× 1.6k 0.7× 2.1k 1.2× 2.7k 1.6× 556 0.7× 143 6.2k
Aric Rindfleisch United States 34 3.9k 1.3× 3.2k 1.5× 2.6k 1.5× 2.2k 1.4× 1.2k 1.4× 67 9.5k
Uğur Yavaş United States 42 2.0k 0.7× 990 0.5× 2.2k 1.3× 3.9k 2.4× 855 1.0× 194 6.4k
Thomas S. Robertson United States 40 2.7k 0.9× 2.4k 1.1× 2.0k 1.1× 1.1k 0.7× 332 0.4× 81 7.3k
John L. Graham United States 32 1.5k 0.5× 1.2k 0.6× 2.7k 1.6× 1.8k 1.1× 790 0.9× 95 5.6k

Countries citing papers authored by Susan P. Douglas

Since Specialization
Citations

This map shows the geographic impact of Susan P. Douglas's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Susan P. Douglas with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Susan P. Douglas more than expected).

Fields of papers citing papers by Susan P. Douglas

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Susan P. Douglas. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Susan P. Douglas. The network helps show where Susan P. Douglas may publish in the future.

Co-authorship network of co-authors of Susan P. Douglas

This figure shows the co-authorship network connecting the top 25 collaborators of Susan P. Douglas. A scholar is included among the top collaborators of Susan P. Douglas based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Susan P. Douglas. Susan P. Douglas is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Douglas, Susan P. & C. Samuel Craig. (2011). The role of context in assessing international marketing opportunities. International Marketing Review. 28(2). 150–162. 46 indexed citations
2.
Craig, C. Samuel & Susan P. Douglas. (2005). International Marketing Research Ed. 3. John Wiley & Sons eBooks.
3.
Craig, C. Samuel, William H. Greene, & Susan P. Douglas. (2005). Culture Matters: Consumer Acceptance of U.S. Films in Foreign Markets. Journal of International Marketing. 13(4). 80–103. 81 indexed citations
4.
Mei, Jianping, Michael A. Moses, Michael J. Brennan, et al.. (2004). Vested Interest and Biased Price Estimates: Evidence from An Auction Market. SSRN Electronic Journal. 14 indexed citations
5.
Douglas, Susan P. & Edwin J. Nijssen. (2003). On the use of “borrowed” scales in cross‐national research. International Marketing Review. 20(6). 621–642. 138 indexed citations
6.
Douglas, Susan P. & C. Samuel Craig. (1992). Advances in international marketing. International Journal of Research in Marketing. 9(4). 291–318. 339 indexed citations
7.
Douglas, Susan P.. (1989). Evolution of Global Marketing Strategy : Scale, Scope, and Synergy. 47–58. 188 indexed citations
8.
Douglas, Susan P. & Dong Kee Rhee. (1989). Examining Generic Competitive Strategy Types in U.S. and European Markets. Journal of International Business Studies. 20(3). 437–463. 71 indexed citations
9.
Douglas, Susan P.. (1987). 1987 AMA educators' proceedings. 73 indexed citations
10.
Czinkota, Michael R., et al.. (1984). International Marketing Research. Journal of Marketing Research. 21(1). 120–120. 776 indexed citations breakdown →
11.
Douglas, Susan P.. (1983). Examining Family Decision-Making Processes. ACR North American Advances. 14 indexed citations
12.
Hirschman, Elizabeth C. & Susan P. Douglas. (1981). Hierarchical Cognitive Content: Towards a Measurement Methodology. ACR North American Advances. 4 indexed citations
13.
Douglas, Susan P.. (1979). A Cross-National Exploration of Husband-Wife Involvement in Selected Household Activities. ACR North American Advances. 7 indexed citations
14.
Douglas, Susan P. & Bernard Dubois. (1977). Culture and consumer behavior : time for a fresh look?. Marketing Science Institute eBooks. 3 indexed citations
15.
Douglas, Susan P., et al.. (1977). Life-Style Analysis to Profile Women in International Markets. Journal of Marketing. 41(3). 46–46. 34 indexed citations
16.
Douglas, Susan P.. (1976). Working Wife Vs. Non-Working Wife Families: a Basis For Segmenting Grocery Markets?. ACR North American Advances. 12 indexed citations
17.
Douglas, Susan P.. (1975). Cross-cultural comparisons : the myth of the stereotype. Medical Entomology and Zoology. 2 indexed citations
18.
Wind, Yoram, Susan P. Douglas, & Howard V. Perlmutter. (1973). Guidelines for Developing International Marketing Strategies. Journal of Marketing. 37(2). 14–23. 118 indexed citations
19.
Douglas, Susan P. & Yoram Wind. (1971). Intentions to Buy As Predictors of Buying Behavior. 4 indexed citations
20.
Wind, Yoram & Susan P. Douglas. (1968). Marketing performance : a conceptual framework. Medical Entomology and Zoology. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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