Cynthia Webster
- Sociology and Political Science top 0.5%
- Marketing top 0.2%
- Organizational Behavior and Human Resource Management top 0.5%
- Strategy and Management top 2%
- Information Systems and Management top 0.5%
- Co-authors
- D.S. SundaramJasmina IlicicKaushik MitraDavid OgilvyChedia DhaouiPenelope HaweAlan ShiellDevon D. Brewer
- Topics
- Consumer Behavior in Brand Consumption and Identification (32 papers)Customer Service Quality and Loyalty (30 papers)Digital Marketing and Social Media (17 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementInformation Systems and Management
- Partner nations
- United StatesAustraliaCanada
In The Last Decade
Cynthia Webster
102 papers receiving 3.9k citations
Hit Papers
Peers
Comparison fields: 5 of 150
- Sociology and Political Science 2.0k
- Marketing 1.9k
- Organizational Behavior and Human Resource Management 1.6k
- Strategy and Management 519
- Information Systems and Management 516
Countries citing papers authored by Cynthia Webster
This map shows the geographic impact of Cynthia Webster's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Cynthia Webster with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Cynthia Webster more than expected).
Fields of papers citing papers by Cynthia Webster
This network shows the impact of papers produced by Cynthia Webster. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Cynthia Webster. The network helps show where Cynthia Webster may publish in the future.
Co-authorship network of co-authors of Cynthia Webster
This figure shows the co-authorship network connecting the top 25 collaborators of Cynthia Webster. A scholar is included among the top collaborators of Cynthia Webster based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Cynthia Webster. Cynthia Webster is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 10 | |
| 2 | 2 | |
| 3 | 12 | |
| 4 | Attitudes, purchase intention and consumer-human brand attachment | 1 |
| 5 | 9 | |
| 6 | Trait and Situational Antecedents to Non-Consumption | 22 |
| 7 | The Impact of Social Context on Interaction Patterns. | 11 |
| 8 | 8 | |
| 9 | The Role of Brand Familiarity on the Impact of Word-Of-Mouth Communication on Brand Evaluations | 80 |
| 10 | The Effects of Strength of Family Relationship on Intergenerational Influence | 11 |
| 11 | 10 | |
| 12 | Word-Of-Mouth Communications: a Motivational Analysisbreakdown → | 583 |
| 13 | The Meaning and Measurement of Marital Power: a Review | 4 |
| 14 | 22 | |
| 15 | Nationality, Materialism, and Possession Importance | 19 |
| 16 | Relative Influence in Purchase Decision Making: Married, Cohabitating, and Homosexual Couples | 2 |
| 17 | Equity Theory and the Power Structure in a Marital Relationship | 7 |
| 18 | The Role of Hispanic Ethnic Identification on Reference Group Influence | 7 |
| 19 | 48 | |
| 20 | 194 |
About Cynthia Webster
Cynthia Webster is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Management of Technology and Innovation, having authored 106 papers that have together received 4.4k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (32 papers), Customer Service Quality and Loyalty (30 papers) and Digital Marketing and Social Media (17 papers). The work is most often cited by research in Marketing (1.9k citations), Organizational Behavior and Human Resource Management (1.6k citations) and Information Systems and Management (516 citations). Cynthia Webster has collaborated with scholars based in United States, Australia and Canada. Frequent co-authors include D.S. Sundaram, Jasmina Ilicic, Kaushik Mitra, David Ogilvy, Chedia Dhaoui, Penelope Hawe, Alan Shiell, Devon D. Brewer, David Webb and Areti Krepapa. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.