Cynthia Webster

6.4k total citations · 1 hit paper
106 papers, 4.4k citations indexed

About

Cynthia Webster is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Cynthia Webster has authored 106 papers receiving a total of 4.4k indexed citations (citations by other indexed papers that have themselves been cited), including 40 papers in Marketing, 36 papers in Sociology and Political Science and 35 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Cynthia Webster's work include Consumer Behavior in Brand Consumption and Identification (32 papers), Customer Service Quality and Loyalty (30 papers) and Digital Marketing and Social Media (17 papers). Cynthia Webster is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (32 papers), Customer Service Quality and Loyalty (30 papers) and Digital Marketing and Social Media (17 papers). Cynthia Webster collaborates with scholars based in United States, Australia and Canada. Cynthia Webster's co-authors include D.S. Sundaram, Jasmina Ilicic, Kaushik Mitra, David Ogilvy, Chedia Dhaoui, Penelope Hawe, Alan Shiell, Devon D. Brewer, David Webb and Areti Krepapa and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Cynthia Webster

102 papers receiving 3.9k citations

Hit Papers

Word-Of-Mouth Communications: a Motivational Analysis 1998 2026 2007 2016 1998 100 200 300 400 500

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Cynthia Webster United States 35 2.0k 1.9k 1.6k 519 516 106 4.4k
William B. Locander United States 31 1.6k 0.8× 1.8k 0.9× 1.8k 1.1× 547 1.1× 642 1.2× 70 4.8k
Andreas B. Eisingerich United Kingdom 38 2.0k 1.0× 2.0k 1.0× 1.3k 0.8× 1.0k 1.9× 589 1.1× 79 4.4k
Christo Boshoff South Africa 31 1.3k 0.6× 1.7k 0.9× 2.9k 1.8× 677 1.3× 742 1.4× 119 4.2k
Michael R. Solomón United States 15 1.4k 0.7× 1.8k 0.9× 2.3k 1.5× 376 0.7× 450 0.9× 25 3.5k
Clay M. Voorhees United States 28 2.3k 1.1× 2.6k 1.4× 2.3k 1.4× 661 1.3× 922 1.8× 62 5.1k
Lars Bergkvist Sweden 19 2.0k 1.0× 2.0k 1.0× 982 0.6× 459 0.9× 408 0.8× 42 4.1k
Nicholas J. Ashill United Arab Emirates 32 1.0k 0.5× 867 0.4× 1.5k 0.9× 552 1.1× 546 1.1× 108 3.8k
David Solnet Australia 30 1.9k 0.9× 998 0.5× 1.3k 0.8× 242 0.5× 312 0.6× 78 3.7k
W. Glynn Mangold United States 16 2.8k 1.4× 1.9k 1.0× 1.6k 1.0× 449 0.9× 1.1k 2.2× 31 4.8k
Niels Schillewaert Belgium 22 1.4k 0.7× 980 0.5× 954 0.6× 578 1.1× 1.1k 2.1× 41 3.5k

Countries citing papers authored by Cynthia Webster

Since Specialization
Citations

This map shows the geographic impact of Cynthia Webster's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Cynthia Webster with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Cynthia Webster more than expected).

Fields of papers citing papers by Cynthia Webster

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Cynthia Webster. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Cynthia Webster. The network helps show where Cynthia Webster may publish in the future.

Co-authorship network of co-authors of Cynthia Webster

This figure shows the co-authorship network connecting the top 25 collaborators of Cynthia Webster. A scholar is included among the top collaborators of Cynthia Webster based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Cynthia Webster. Cynthia Webster is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
D’Alessandro, Steven, Leanne Carter, & Cynthia Webster. (2022). Binge drinking: A review and research agenda. Journal of Consumer Behaviour. 22(1). 177–198. 10 indexed citations
2.
Sundaram, D.S., Claudia Jurowski, & Cynthia Webster. (2018). Service Failure Recovery Efforts in Restaurant Dining: The Role of Criticality of Service Consumption:. Hospitality Research Journal. 2 indexed citations
3.
Hawe, Penelope, Lyndal Bond, Colleen Davison, et al.. (2015). Replication of a whole school ethos-changing intervention: different context, similar effects, additional insights. BMC Public Health. 15(1). 265–265. 12 indexed citations
4.
Webster, Cynthia, Jasmina Ilicic, & Marie‐Louise Fry. (2008). Attitudes, purchase intention and consumer-human brand attachment. Queensland's institutional digital repository (The University of Queensland). 1 indexed citations
5.
Reiss, Michelle C. & Cynthia Webster. (2004). An Examination of Established Antecedents of Power in Purchase Decision Making: Married and Nontraditional Couples. Journal of Applied Social Psychology. 34(9). 1825–1845. 9 indexed citations
6.
Stammerjohan, Claire Allison & Cynthia Webster. (2002). Trait and Situational Antecedents to Non-Consumption. ACR North American Advances. 29(1). 126–132. 22 indexed citations
7.
Webster, Cynthia, et al.. (2001). The Impact of Social Context on Interaction Patterns.. 2. 11 indexed citations
8.
Webster, Cynthia. (2000). Purchase decision making in India: A critical ethnographic study of the antecedents of marital power. Consumption Markets & Culture. 4(2). 145–186. 8 indexed citations
9.
Sundaram, D.S. & Cynthia Webster. (1999). The Role of Brand Familiarity on the Impact of Word-Of-Mouth Communication on Brand Evaluations. ACR North American Advances. 80 indexed citations
10.
Webster, Cynthia & Linda Wright. (1999). The Effects of Strength of Family Relationship on Intergenerational Influence. ACR North American Advances. 11 indexed citations
11.
Webster, Cynthia, Oscar Grusky, Deborah Podus, & Alexander S. Young. (1999). Team Leadership: Network Differences in Women's and Men's Instrumental and Expressive Relations. Administration and Policy in Mental Health and Mental Health Services Research. 26(3). 169–190. 10 indexed citations
12.
Sundaram, D.S., Kaushik Mitra, & Cynthia Webster. (1998). Word-Of-Mouth Communications: a Motivational Analysis. ACR North American Advances. 583 indexed citations breakdown →
13.
Webster, Cynthia. (1998). The Meaning and Measurement of Marital Power: a Review. ACR North American Advances. 4 indexed citations
14.
Young, Alexander S., Oscar Grusky, Greer Sullivan, Cynthia Webster, & Deborah Podus. (1998). The Effect of Provider Characteristics on Case Management Activities. Administration and Policy in Mental Health and Mental Health Services Research. 26(1). 21–32. 22 indexed citations
15.
Webster, Cynthia & Robert C. Beatty. (1997). Nationality, Materialism, and Possession Importance. ACR North American Advances. 19 indexed citations
16.
Reiss, Michelle C. & Cynthia Webster. (1997). Relative Influence in Purchase Decision Making: Married, Cohabitating, and Homosexual Couples. ACR North American Advances. 2 indexed citations
17.
Webster, Cynthia, et al.. (1996). Equity Theory and the Power Structure in a Marital Relationship. ACR North American Advances. 7 indexed citations
18.
Webster, Cynthia & James B. Faircloth. (1994). The Role of Hispanic Ethnic Identification on Reference Group Influence. ACR North American Advances. 21(1). 458–463. 7 indexed citations
19.
Webster, Cynthia. (1990). Toward the measurement of the marketing culture of a service firm. Journal of Business Research. 21(4). 345–362. 48 indexed citations
20.
Webster, Cynthia & David Ogilvy. (1986). Ogilvy on Advertising. Journal of Marketing. 50(4). 255–255. 194 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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