Consumer Market Behavior and Pricing (4 papers)Economic and Environmental Valuation (2 papers)Consumer Behavior in Brand Consumption and Identification (2 papers)
Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies
if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the
same subfield and year (this is the minimum needed to enter the top 1%, not the average within
it), or reaches the top citation threshold in at least one of its specific research topics.
Multivariate Data Analysis with Readings
19791.2k citationsRichard M. Sparkman, Joseph F. Hair et al.Journal of Marketing Researchprofile →
Peers
Richard M. Sparkman
Comparison fields: 5 of 158
Sociology and Political Science426
Marketing327
Organizational Behavior and Human Resource Management310
Countries citing papers authored by Richard M. Sparkman
Since Specialization
Citations
This map shows the geographic impact of Richard M. Sparkman's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Richard M. Sparkman with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Richard M. Sparkman more than expected).
Fields of papers citing papers by Richard M. Sparkman
This network shows the impact of papers produced by Richard M. Sparkman. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Richard M. Sparkman. The network helps show where Richard M. Sparkman may publish in the future.
Co-authorship network of co-authors of Richard M. Sparkman
This figure shows the co-authorship network connecting the top 25 collaborators of Richard M. Sparkman.
A scholar is included among the top collaborators of Richard M. Sparkman based on the total number of citations
received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Richard M. Sparkman. Richard M. Sparkman is excluded from
the visualization to improve readability, since they are connected to all nodes in the network.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive
bibliographic database. While OpenAlex provides broad and valuable coverage of the global
research landscape, it—like all bibliographic datasets—has inherent limitations. These include
incomplete records, variations in author disambiguation, differences in journal indexing, and
delays in data updates. As a result, some metrics and network relationships displayed in
Rankless may not fully capture the entirety of a scholar's output or impact.