Richard M. Sparkman

1.5k total citations · 1 hit paper
11 papers, 1.4k citations indexed

About

Richard M. Sparkman is a scholar working on Marketing, Economics and Econometrics and Education. According to data from OpenAlex, Richard M. Sparkman has authored 11 papers receiving a total of 1.4k indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Marketing, 2 papers in Economics and Econometrics and 2 papers in Education. Recurrent topics in Richard M. Sparkman's work include Consumer Market Behavior and Pricing (4 papers), Economic and Environmental Valuation (2 papers) and Consumer Behavior in Brand Consumption and Identification (2 papers). Richard M. Sparkman is often cited by papers focused on Consumer Market Behavior and Pricing (4 papers), Economic and Environmental Valuation (2 papers) and Consumer Behavior in Brand Consumption and Identification (2 papers). Richard M. Sparkman collaborates with scholars based in United States and Canada. Richard M. Sparkman's co-authors include Joseph F. Hair, Ronald C. Anderson, Bernie J. Grablowsky, Ronald L. Tatham, William B. Locander, Erdener Kaynak, Richard W. Scamell and Nan Zhou and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Richard M. Sparkman

11 papers receiving 1.3k citations

Hit Papers

align trajectories sort by overperformance

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Multivariate Data Analysis with Readings

1979 1.2k citations Richard M. Sparkman, Joseph F. Hair et al. Journal of Marketing Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Richard M. Sparkman United States	7	426	327	310	253	241	11	1.4k
Bernie J. Grablowsky United States	5	342 0.8×	227 0.7×	290 0.9×	251 1.0×	226 0.9×	10	1.3k
Robert B. Settle United States	16	520 1.2×	530 1.6×	246 0.8×	177 0.7×	223 0.9×	32	1.5k
R. Frank Falk United States	12	809 1.9×	327 1.0×	369 1.2×	344 1.4×	399 1.7×	19	2.0k
Melissa S. Burnett United States	8	477 1.1×	604 1.8×	272 0.9×	205 0.8×	175 0.7×	14	1.5k
Jan-Bernd Lohmöller Germany	5	566 1.3×	401 1.2×	461 1.5×	387 1.5×	519 2.2×	6	1.9k
Pamela L. Alreck United States	13	319 0.7×	321 1.0×	186 0.6×	150 0.6×	162 0.7×	19	1.2k
Thomas J. Page United States	23	525 1.2×	523 1.6×	587 1.9×	340 1.3×	232 1.0×	48	1.8k
Richard H. Kolbe United States	15	704 1.7×	763 2.3×	244 0.8×	222 0.9×	107 0.4×	22	2.2k
Edward Groenland Netherlands	13	270 0.6×	231 0.7×	279 0.9×	272 1.1×	184 0.8×	29	1.2k
Renée J. Fontenot United States	7	333 0.8×	333 1.0×	256 0.8×	259 1.0×	99 0.4×	14	1.5k

Countries citing papers authored by Richard M. Sparkman

Since Specialization

Citations

This map shows the geographic impact of Richard M. Sparkman's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Richard M. Sparkman with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Richard M. Sparkman more than expected).

Fields of papers citing papers by Richard M. Sparkman

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Richard M. Sparkman. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Richard M. Sparkman. The network helps show where Richard M. Sparkman may publish in the future.

Co-authorship network of co-authors of Richard M. Sparkman

This figure shows the co-authorship network connecting the top 25 collaborators of Richard M. Sparkman. A scholar is included among the top collaborators of Richard M. Sparkman based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Richard M. Sparkman. Richard M. Sparkman is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

11 of 11 papers shown

1.

Sparkman, Richard M.. (1996). Regional Geography, the Overlooked Sampling Variable in Advertising Content Analysis. Journal of Current Issues & Research in Advertising. 18(2). 53–57. 5 indexed citations

2.

Sparkman, Richard M., et al.. (1990). The Use of Inter-Sectional Competition with an Oral Project in the Introductory Marketing Course. Journal of Marketing Education. 12(3). 34–41. 3 indexed citations

3.

Kaynak, Erdener, et al.. (1987). A Cross-Cultural/Cross-National Study of the Information Content of Television Advertisements. International Journal of Advertising. 6(3). 223–236. 29 indexed citations

4.

Sparkman, Richard M.. (1985). Cost Effectiveness of Advertising. International Journal of Advertising. 4(2). 131–141. 4 indexed citations

5.

Sparkman, Richard M.. (1982). The Discounting Principle in the Perception of Advertising. ACR North American Advances. 32 indexed citations

6.

Sparkman, Richard M.. (1980). An Experiential Method for Teaching Secondary Research. Journal of Marketing Education. 2(2). 74–77. 4 indexed citations

7.

Sparkman, Richard M. & William B. Locander. (1980). Attribution Theory and Advertising Effectiveness. Journal of Consumer Research. 7(3). 219–219. 67 indexed citations

8.

Sparkman, Richard M., et al.. (1980). The Effect on Sales of Color in Newspaper Advertisements. Journal of Advertising. 9(4). 39–42. 28 indexed citations

9.

Sparkman, Richard M.. (1979). Book Review: Multivariate Data Analysis with Readings. Journal of Marketing Research. 16(3). 437–437. 7 indexed citations

10.

Sparkman, Richard M., Joseph F. Hair, Ronald C. Anderson, Ronald L. Tatham, & Bernie J. Grablowsky. (1979). Multivariate Data Analysis with Readings. Journal of Marketing Research. 16(3). 437–437. 1211 indexed citations breakdown →

11.

Locander, William B., et al.. (1978). Media allocation model using nonlinear benefit curves. Journal of Business Research. 6(4). 273–293. 9 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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