Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies
if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the
same subfield and year (this is the minimum needed to enter the top 1%, not the average
within it), or reaches the top citation threshold in at least one of its specific research
topics.
Countries citing papers authored by David A. Aaker
Since
Specialization
Citations
This map shows the geographic impact of David A. Aaker's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by David A. Aaker with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites David A. Aaker more than expected).
This network shows the impact of papers produced by David A. Aaker. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by David A. Aaker. The network helps show where David A. Aaker may publish in the future.
Co-authorship network of co-authors of David A. Aaker
This figure shows the co-authorship network connecting the top 25 collaborators of David A. Aaker.
A scholar is included among the top collaborators of David A. Aaker based on the total number of
citations received by their joint publications. Widths of edges
represent the number of papers authors have co-authored together.
Node borders
signify the number of papers an author published with David A. Aaker. David A. Aaker is excluded from
the visualization to improve readability, since they are connected to all nodes in the network.
Aaker, David A., et al.. (2012). La relevancia de la marca: El mejor camino para el crecimiento real y la ejemplaridad. Harvard-Deusto business review. 56–65.1 indexed citations
7.
Aaker, David A.. (2007). Strategic Market Management Ed. 8. John Wiley & Sons eBooks.1 indexed citations
8.
Aaker, David A., V. Kumar, & George S. Day. (2006). Marketing Research Ed. 9. John Wiley & Sons eBooks.2 indexed citations
9.
Aaker, David A.. (2003). The Power of the Branded Differentiator. MIT Sloan management review. 45(1). 83–87.81 indexed citations
10.
Keller, Kevin Lane & David A. Aaker. (1997). Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions. Marketing Science Institute eBooks.48 indexed citations
11.
Aaker, David A., et al.. (1995). Estatura de la marca: medir el valor por productos y mercados. Harvard-Deusto business review. 14(69). 74–87.27 indexed citations
12.
Aaker, David A., et al.. (1994). Capitalizar el valor de la marca. Harvard-Deusto business review. 391(61). 62–77.10 indexed citations
13.
Aaker, David A. & Kevin Lane Keller. (1990). Consumer Evaluations of Brand Extensions. Journal of Marketing. 54(1). 27–41.1186 indexed citations breakdown →
14.
Mascarenhas, Briance & David A. Aaker. (1989). Strategy over the business cycle. Strategic Management Journal. 10(3). 199–210.96 indexed citations
Aaker, David A., et al.. (1981). Viewers' perceptions of prime-time television advertising and characteristics of commercials perceived as informative. Marketing Science Institute eBooks.8 indexed citations
19.
Aaker, David A. & George S. Day. (1980). Marketing research : private and public sector decisions. Wiley eBooks.24 indexed citations
20.
Aaker, David A.. (1975). Advertising management : practical perspectives. Prentice Hall eBooks.2 indexed citations
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive
bibliographic database. While OpenAlex provides broad and valuable coverage of the global
research landscape, it—like all bibliographic datasets—has inherent limitations. These include
incomplete records, variations in author disambiguation, differences in journal indexing, and
delays in data updates. As a result, some metrics and network relationships displayed in
Rankless may not fully capture the entirety of a scholar's output or impact.