David A. Aaker
- Marketing top 0.01%
- Consumer Behavior in Brand Consumption and Identification 35
- Consumer Market Behavior and Pricing 15
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- Customer Service Quality and Loyalty 6
- Strategy and Management top 0.05%
- Business Strategy and Innovation 10
- Information Systems and Management top 0.1%
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- Digital Marketing and Social Media 21
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- Management and Marketing Education 6
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- Financial Markets and Investment Strategies 6
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- Innovation Diffusion and Forecasting 5
- Co-authors
- Kevin Lane KellerGeoffrey KeppelDaniel C. SmithRobert JacobsonGeorge S. DayV. KumarDavid J. LuckErich A. Joachimsthaler
- Cited by
- MarketingTourism, Leisure and Hospitality ManagementOrganizational Behavior and Human Resource Management
- Journals
- Journal of Marketing Research (27 papers)Journal of Marketing (21 papers)California Management Review (15 papers)
- Partner nations
- United StatesLatviaCanada
In The Last Decade
David A. Aaker
172 papers receiving 25.3k citations
Hit Papers
Peers
Comparison fields: 5 of 212
- Marketing 19.1k
- Tourism, Leisure and Hospitality Management 1.3k
- Organizational Behavior and Human Resource Management 8.3k
- Strategy and Management 6.3k
- Information Systems and Management 1.9k
Countries citing papers authored by David A. Aaker
This map shows the geographic impact of David A. Aaker's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by David A. Aaker with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites David A. Aaker more than expected).
Fields of papers citing papers by David A. Aaker
This network shows the impact of papers produced by David A. Aaker. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by David A. Aaker. The network helps show where David A. Aaker may publish in the future.
Co-authorship network
The 25 scholars most cited alongside David A. Aaker, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2020 | 0 | |
| 2 | 2020 | 5 | |
| 3 | 2015 | 13 | |
| 4 | Marketing Research : International student version Ed. 11 | 2013 | 1 |
| 5 | 2012 | 2 | |
| 6 | La relevancia de la marca: El mejor camino para el crecimiento real y la ejemplaridad | 2012 | 1 |
| 7 | Strategic Market Management Ed. 8 | 2007 | 1 |
| 8 | Marketing Research Ed. 9 | 2006 | 2 |
| 9 | The Power of the Branded Differentiator | 2003 | 81 |
| 10 | Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions | 1997 | 48 |
| 11 | Estatura de la marca: medir el valor por productos y mercados | 1995 | 27 |
| 12 | 1994 | 10 | |
| 13 | Consumer Evaluations of Brand Extensionsbreakdown → | 1990 | 1186 |
| 14 | 1989 | 96 | |
| 15 | 1987 | 241 | |
| 16 | 1985 | 251 | |
| 17 | 1982 | 45 | |
| 18 | Viewers' perceptions of prime-time television advertising and characteristics of commercials perceived as informative | 1981 | 8 |
| 19 | Marketing research : private and public sector decisions | 1980 | 24 |
| 20 | Advertising management : practical perspectives | 1975 | 2 |
About David A. Aaker
David A. Aaker is a scholar working on Marketing, Tourism, Leisure and Hospitality Management, Strategy and Management, Management of Technology and Innovation and Organizational Behavior and Human Resource Management, having authored 181 papers that have together received 30.3k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (35 papers), Digital Marketing and Social Media (21 papers), Consumer Market Behavior and Pricing (15 papers), Business Strategy and Innovation (10 papers), Management and Marketing Education (6 papers), Customer Service Quality and Loyalty (6 papers), Financial Markets and Investment Strategies (6 papers) and Innovation Diffusion and Forecasting (5 papers). The work is most often cited by research in Marketing (19.1k citations), Tourism, Leisure and Hospitality Management (1.3k citations), Organizational Behavior and Human Resource Management (8.3k citations), Strategy and Management (6.3k citations) and Information Systems and Management (1.9k citations). David A. Aaker has collaborated with scholars based in United States, Latvia and Canada. Frequent co-authors include Kevin Lane Keller, Geoffrey Keppel, Daniel C. Smith, Robert Jacobson, George S. Day, V. Kumar, David J. Luck, Erich A. Joachimsthaler, Douglas M. Stayman and Alexander L. Biel. Their work appears in journals such as Journal of Marketing Research, Journal of Marketing, California Management Review, Journal of Advertising Research and Journal of Brand Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.