David A. Aaker

140 papers and 22.5k indexed citations i.

About

David A. Aaker is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, David A. Aaker has authored 140 papers receiving a total of 22.5k indexed citations (citations by other indexed papers that have themselves been cited), including 43 papers in Marketing, 23 papers in Sociology and Political Science and 19 papers in Strategy and Management. Recurrent topics in David A. Aaker’s work include Consumer Behavior in Brand Consumption and Identification (27 papers), Digital Marketing and Social Media (19 papers) and Consumer Market Behavior and Pricing (14 papers). David A. Aaker is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (27 papers), Digital Marketing and Social Media (19 papers) and Consumer Market Behavior and Pricing (14 papers). David A. Aaker collaborates with scholars based in United States, Canada and Germany. David A. Aaker's co-authors include Kevin Lane Keller, Geoffrey Keppel, Robert Jacobson, Daniel C. Smith, Erich A. Joachimsthaler, Douglas M. Stayman, Briance Mascarenhas, George S. Day, Michael R. Hagerty and Alexander L. Biel and has published in prestigious journals such as Academy of Management Journal, Journal of Marketing and Strategic Management Journal.

In The Last Decade

Co-authorship network of co-authors of David A. Aaker

This figure shows the co-authorship network connecting the top 25 collaborators of David A. Aaker. A scholar is included among the top collaborators of David A. Aaker based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with David A. Aaker. David A. Aaker is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Fields of papers citing papers by David A. Aaker

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by David A. Aaker. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by David A. Aaker. The network helps show where David A. Aaker may publish in the future.

Countries citing papers authored by David A. Aaker

Since Specialization
Citations

This map shows the geographic impact of David A. Aaker's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by David A. Aaker with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites David A. Aaker more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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