William G. Zikmund

4.8k total citations · 2 hit papers
34 papers, 2.8k citations indexed

About

William G. Zikmund is a scholar working on Sociology and Political Science, Marketing and Gender Studies. According to data from OpenAlex, William G. Zikmund has authored 34 papers receiving a total of 2.8k indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Sociology and Political Science, 4 papers in Marketing and 3 papers in Gender Studies. Recurrent topics in William G. Zikmund's work include Names, Identity, and Discrimination Research (2 papers), Social and Intergroup Psychology (2 papers) and Gender Studies in Language (2 papers). William G. Zikmund is often cited by papers focused on Names, Identity, and Discrimination Research (2 papers), Social and Intergroup Psychology (2 papers) and Gender Studies in Language (2 papers). William G. Zikmund collaborates with scholars based in United States, Australia and Germany. William G. Zikmund's co-authors include Barry J. Babin, Philip Kotler, Tibor Scitovsky, Jon C. Carr, Mitch Griffin, Raymond McLeod, Faye W. Gilbert, Michael A. Hitt, Jerome E. Scott and Stephen J. Miller and has published in prestigious journals such as Journal of Marketing, Journal of Applied Psychology and Journal of Marketing Research.

In The Last Decade

William G. Zikmund

32 papers receiving 2.2k citations

Hit Papers

Business Research Methods 1982 2026 1996 2011 1984 1982 250 500 750 1000

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
William G. Zikmund United States 15 781 723 697 517 352 34 2.8k
Paul Herbig United States 29 861 1.1× 1.2k 1.6× 999 1.4× 1.0k 2.0× 409 1.2× 157 3.2k
David F. Birks United Kingdom 11 597 0.8× 672 0.9× 813 1.2× 448 0.9× 331 0.9× 18 2.3k
David Jobber United Kingdom 24 647 0.8× 659 0.9× 1.0k 1.5× 749 1.4× 195 0.6× 73 2.4k
David J. Luck United States 8 816 1.0× 706 1.0× 1.1k 1.5× 562 1.1× 314 0.9× 23 2.6k
Kai Oliver Thiele Germany 6 800 1.0× 917 1.3× 956 1.4× 782 1.5× 635 1.8× 8 3.4k
Doren Chadee Australia 27 768 1.0× 600 0.8× 596 0.9× 859 1.7× 178 0.5× 93 2.3k
William J. Qualls United States 28 942 1.2× 1.2k 1.6× 1.1k 1.6× 803 1.6× 681 1.9× 53 3.1k
Eugene Sivadas United States 17 1.2k 1.5× 873 1.2× 1.0k 1.5× 798 1.5× 522 1.5× 31 2.7k
Cheryl Nakata United States 28 887 1.1× 822 1.1× 1.0k 1.5× 1.2k 2.3× 369 1.0× 48 3.2k
Maria Holmlund Finland 23 873 1.1× 469 0.6× 834 1.2× 841 1.6× 203 0.6× 53 2.5k

Countries citing papers authored by William G. Zikmund

Since Specialization
Citations

This map shows the geographic impact of William G. Zikmund's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by William G. Zikmund with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites William G. Zikmund more than expected).

Fields of papers citing papers by William G. Zikmund

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by William G. Zikmund. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by William G. Zikmund. The network helps show where William G. Zikmund may publish in the future.

Co-authorship network of co-authors of William G. Zikmund

This figure shows the co-authorship network connecting the top 25 collaborators of William G. Zikmund. A scholar is included among the top collaborators of William G. Zikmund based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with William G. Zikmund. William G. Zikmund is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
D’Alessandro, Steven, Ben Lowe, Hume Winzar, William G. Zikmund, & Barry J. Babin. (2016). Marketing research: Asia-Pacific edition. Figshare. 9 indexed citations
2.
Zikmund, William G., Steven Ward, Hume Winzar, Ben Lowe, & Barry J. Babin. (2014). Marketing Research: 3rd Asia Pacific Edition. Kent Academic Repository (University of Kent). 7 indexed citations
3.
Zikmund, William G., et al.. (2011). Menjelajahi riset pemasaran. 15 indexed citations
4.
Zikmund, William G., et al.. (2000). Marketing: Creating and Keeping Customers in an E-Commerce World, 7th Edition (Маркетинг: как создавать и удерживать потребителей в век электронной коммерции). 1 indexed citations
5.
Zikmund, William G., et al.. (1994). Business: The American Challenge for Global Competitiveness. Medical Entomology and Zoology. 2 indexed citations
6.
Zikmund, William G., et al.. (1984). The Effects of Gender and Product Stereotyping on Conformity Judgements: an Experiment. ACR North American Advances. 7 indexed citations
7.
Zikmund, William G.. (1984). Business Research Methods. Repository of the University of Ljubljana (University of Ljubljana). 1128 indexed citations breakdown →
8.
Albaum, Gerald, H. Robert Dodge, Sam Fullerton, et al.. (1983). Recent Marketing Research Texts: A Comparative Review. Journal of Marketing Research. 20(1). 103–103. 2 indexed citations
9.
Hitt, Michael A., et al.. (1982). Discrimination in Industrial Employment. Work and Occupations. 9(2). 217–231. 25 indexed citations
10.
Zikmund, William G., William J. Lundstrom, & Donald Sciglimpaglia. (1982). Cases in marketing research. Medical Entomology and Zoology. 1 indexed citations
11.
Zikmund, William G.. (1982). Exploring marketing research. Bulletin of Miscellaneous Information (Royal Gardens Kew). 518 indexed citations breakdown →
12.
Miller, Stephen J. & William G. Zikmund. (1979). Innovative Health Care Alternatives: a Model of the Consumer Behavior Process. ACR North American Advances.
13.
Zikmund, William G., et al.. (1978). Influence of sex and scholastic performance on reactions to job applicant resum?s.. Journal of Applied Psychology. 63(2). 252–254. 1 indexed citations
14.
Zikmund, William G.. (1977). Book Review: The Joyless Economy: An Inquiry into Human Satisfaction and Consumer Dissatisfaction. Journal of Marketing. 41(2). 137–138. 1 indexed citations
15.
Zikmund, William G., et al.. (1976). An Experimental Investigation of Situational Effects on Risk Perception. ACR North American Advances. 22 indexed citations
16.
Zikmund, William G., et al.. (1976). Managing channel conflict through channel development. Journal of the Academy of Marketing Science. 4(4). 801–813. 1 indexed citations
17.
Miller, Stephen J. & William G. Zikmund. (1975). A Multivariate Analysis of Prepurchase Deliberation and External Search Behavior. ACR North American Advances. 6 indexed citations
18.
Zikmund, William G. & Philip Kotler. (1975). Marketing for Nonprofit Organizations. Journal of Marketing. 39(4). 118–118. 203 indexed citations
19.
Zikmund, William G. & Jerome E. Scott. (1974). A Multivariate Analysis of Perceived Risk Self-Confidence and Information Sources. ACR North American Advances. 49 indexed citations
20.
Zikmund, William G.. (1973). An empirical investigation of the multidimensional nature of perceived risk and related variables. University Microfilms eBooks. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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