Countries where authors are citing Marketing Research
This map shows the geographic impact of Marketing Research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marketing Research with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marketing Research more than expected).
Fields of papers citing Marketing Research
This network shows the impact of Marketing Research. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the Marketing Research.
About Marketing Research
This paper, published in 1970, received 2.1k indexed citations . Written by David A. Aaker, V. Kumar, George S. Day and David J. Luck covering the research area of Management of Technology and Innovation. It is primarily cited by scholars working on Marketing (816 citations), Organizational Behavior and Human Resource Management (670 citations), Sociology and Political Science (588 citations), Strategy and Management (449 citations) and Information Systems and Management (251 citations).
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.
This paper is also available at doi.org/w41117203.