P.S. Raju
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
- Environmental Sustainability in Business
Papers in
- Marketing 11
- Consumer Behavior in Brand Consumption and Identification 9
- Consumer Retail Behavior Studies 3
-
- Customer Service Quality and Loyalty 7
- Co-authors
- Subhash C. LonialW. Glynn MangoldDavid J. FauldsY.P. GuptaMichael D. ReillyManoj HastakM. VenkatesanYash P. Gupta
- Journals
- Business Horizons (7 papers)Journal of Advertising (2 papers)Journal of Business Research (2 papers)Health Care Management Science (1 paper)Journal of Consumer Research (1 paper)
- Partner nations
- United StatesIndia
In The Last Decade
P.S. Raju
32 papers receiving 1.7k citations
Hit Papers
Peers
Comparison fields: 5 of 111
- Marketing 1.0k
- Tourism, Leisure and Hospitality Management 87
- Organizational Behavior and Human Resource Management 569
- Information Systems and Management 268
- Business and International Management 55
Countries citing papers authored by P.S. Raju
This map shows the geographic impact of P.S. Raju's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by P.S. Raju with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites P.S. Raju more than expected).
Fields of papers citing papers by P.S. Raju
This network shows the impact of papers produced by P.S. Raju. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by P.S. Raju. The network helps show where P.S. Raju may publish in the future.
Co-authorship network
The 15 scholars most cited alongside P.S. Raju, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2024 | 1 | |
| 2 | 2021 | 0 | |
| 3 | 2020 | 36 | |
| 4 | 2018 | 6 | |
| 5 | 2018 | 69 | |
| 6 | 2011 | 19 | |
| 7 | The Selection of Actionable Cost Objects for an Activity-Based Costing System | 2006 | 1 |
| 8 | Using ABC to enhance throughput accounting: a strategic perspective | 2004 | 7 |
| 9 | The impact of environmental uncertainty on the market orientationperformance relationship: A study of the hospital industry | 2001 | 17 |
| 10 | 2001 | 54 | |
| 11 | 2000 | 42 | |
| 12 | Market orientation and performance in the hospital industry. | 1995 | 78 |
| 13 | 1995 | 25 | |
| 14 | 1990 | 4 | |
| 15 | Projecting market demand for residential heat pumps | 1987 | 1 |
| 16 | Measurement and Modeling of Variety-Seeking Behavior: Observations and Implications | 1983 | 2 |
| 17 | Exploratory Behavior in the Consumer Context: a State of the Art Review | 1980 | 28 |
| 18 | Consumer Response to Deals: a Discussion of Theoretical Perspectives | 1980 | 14 |
| 19 | Product Familiarity, Brand Name, and Price Influences on Product Evaluation | 1977 | 33 |
| 20 | Sequential and Cyclical Nature of Information Processing Models in Repetitive Choice Behavior | 1974 | 19 |
About P.S. Raju
P.S. Raju is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Management Information Systems, General Decision Sciences and Applied Psychology, having authored 35 papers that have together received 2.0k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (7 papers), Quality and Supply Management (4 papers), Digital Marketing and Social Media (4 papers), Operations Management Techniques (3 papers), Consumer Retail Behavior Studies (3 papers), Innovation and Knowledge Management (3 papers) and Technology Adoption and User Behaviour (2 papers). The work is most often cited by research in Marketing (1.0k citations), Tourism, Leisure and Hospitality Management (87 citations), Organizational Behavior and Human Resource Management (569 citations), Information Systems and Management (268 citations) and Business and International Management (55 citations). P.S. Raju has collaborated with scholars based in United States and India. Frequent co-authors include Subhash C. Lonial, W. Glynn Mangold, David J. Faulds, Y.P. Gupta, Michael D. Reilly, Manoj Hastak, M. Venkatesan, Yash P. Gupta, Craig Ziegler and Jagdish N. Sheth. Their work appears in journals such as Business Horizons, Journal of Advertising, Journal of Business Research, Health Care Management Science and Journal of Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.