Devanathan Sudharshan

2.8k total citations · 1 hit paper
52 papers, 2.0k citations indexed

About

Devanathan Sudharshan is a scholar working on Marketing, Strategy and Management and Management Science and Operations Research. According to data from OpenAlex, Devanathan Sudharshan has authored 52 papers receiving a total of 2.0k indexed citations (citations by other indexed papers that have themselves been cited), including 22 papers in Marketing, 18 papers in Strategy and Management and 10 papers in Management Science and Operations Research. Recurrent topics in Devanathan Sudharshan's work include Consumer Market Behavior and Pricing (14 papers), Innovation and Knowledge Management (11 papers) and Business Strategy and Innovation (10 papers). Devanathan Sudharshan is often cited by papers focused on Consumer Market Behavior and Pricing (14 papers), Innovation and Knowledge Management (11 papers) and Business Strategy and Innovation (10 papers). Devanathan Sudharshan collaborates with scholars based in United States, United Kingdom and Netherlands. Devanathan Sudharshan's co-authors include Ben Shaw‐Ching Liu, Olivier Furrer, Thomas S. Gruca, Howard Thomas, Deepika Nath, Avi Fiegenbaum, Kuldeep Kumar, Sudhir H. Kalé, Lan Xia and Laura Hamer and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Management Science.

In The Last Decade

Devanathan Sudharshan

50 papers receiving 1.8k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

The Relationships between Culture and Service Quality Perceptions

2000 610 citations Olivier Furrer, Ben Shaw‐Ching Liu et al. Journal of Service Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Devanathan Sudharshan United States	21	946	944	623	488	275	52	2.0k
Robert Dahlstrøm United States	26	914 1.0×	772 0.8×	1.2k 2.0×	494 1.0×	242 0.9×	65	2.4k
Douglas L. MacLachlan United States	20	560 0.6×	993 1.1×	1.1k 1.7×	512 1.0×	230 0.8×	51	2.5k
Hiram C. Barksdale United States	26	929 1.0×	749 0.8×	497 0.8×	428 0.9×	124 0.5×	68	1.8k
Michael Etgar Israel	20	824 0.9×	1.2k 1.3×	682 1.1×	617 1.3×	241 0.9×	37	2.2k
Malcolm McDonald United Kingdom	22	954 1.0×	817 0.9×	750 1.2×	401 0.8×	110 0.4×	108	2.0k
Rashi Glazer United States	20	744 0.8×	1.0k 1.1×	1.3k 2.0×	637 1.3×	322 1.2×	35	3.0k
Martin Klarmann Germany	16	981 1.0×	824 0.9×	608 1.0×	669 1.4×	123 0.4×	34	2.1k
Charles Blankson United States	29	910 1.0×	1.1k 1.2×	777 1.2×	783 1.6×	250 0.9×	94	2.7k
Nikolaos Tzokas United Kingdom	27	880 0.9×	668 0.7×	1.1k 1.7×	385 0.8×	156 0.6×	55	2.1k
Bryan A. Lukas Australia	23	951 1.0×	1.3k 1.3×	1.4k 2.3×	821 1.7×	249 0.9×	41	3.1k

Countries citing papers authored by Devanathan Sudharshan

Since Specialization

Citations

This map shows the geographic impact of Devanathan Sudharshan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Devanathan Sudharshan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Devanathan Sudharshan more than expected).

Fields of papers citing papers by Devanathan Sudharshan

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Devanathan Sudharshan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Devanathan Sudharshan. The network helps show where Devanathan Sudharshan may publish in the future.

Co-authorship network of co-authors of Devanathan Sudharshan

This figure shows the co-authorship network connecting the top 25 collaborators of Devanathan Sudharshan. A scholar is included among the top collaborators of Devanathan Sudharshan based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Devanathan Sudharshan. Devanathan Sudharshan is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Chang, Victor, Ben Shaw‐Ching Liu, Devanathan Sudharshan, & Qianwen Xu. (2020). Towards an effective negotiation modeling: Investigating transboundary disputes with cases of lower possibilities. Technological Forecasting and Social Change. 165. 120491–120491. 1 indexed citations

Sudharshan, Devanathan. (2020). Marketing in Customer Technology Environments: Prospective Customers and Magical Worlds. 2 indexed citations

Sudharshan, Devanathan. (2019). Organic Growth Disciplines. 1 indexed citations

Yang, Zhiguo & Devanathan Sudharshan. (2018). Examining multi-category cross purchases models with increasing dataset scale – An artificial neural network approach. Expert Systems with Applications. 120. 310–318. 5 indexed citations

Sudharshan, Devanathan & Andreas Mild. (2017). Changes in customer preference heterogeneity patterns: a simulation study. Journal of Modelling in Management. 12(2). 303–319. 2 indexed citations

Furrer, Olivier, Devanathan Sudharshan, Rodoula H. Tsiotsou, & Ben Shaw‐Ching Liu. (2016). A framework for innovative service design. Service Industries Journal. 36(9-10). 452–471. 19 indexed citations

Dacko, Scott G, Ben Shaw‐Ching Liu, Devanathan Sudharshan, & Olivier Furrer. (2008). Dynamic capabilities to match multiple product generations and market rhythm. European Journal of Innovation Management. 11(4). 441–471. 17 indexed citations

Furrer, Olivier, et al.. (2007). The impact of resource‐strategy correspondence on marketing performance—financial performance tradeoffs. Journal of Strategic Marketing. 15(2-3). 161–183. 10 indexed citations

Sudharshan, Devanathan, Ben Shaw‐Ching Liu, & Brian T. Ratchford. (2005). Optimal response to a next generation new product introduction: to imitate or to leapfrog?. Managerial and Decision Economics. 27(1). 41–62. 7 indexed citations

10.

Gruca, Thomas S., et al.. (2002). Sibling Brands, Multiple Objectives, and Response to Entry: The Case of the Marion Retail Coffee Market. Journal of the Academy of Marketing Science. 30(1). 59–69. 12 indexed citations

11.

Furrer, Olivier & Devanathan Sudharshan. (2001). Segmenter le marché européen des services:: une approche culturelle. Data Archiving and Networked Services (DANS). 181(181). 81–96. 3 indexed citations

12.

Liu, Ben Shaw‐Ching, Olivier Furrer, & Devanathan Sudharshan. (2001). The Relationships between Culture and Behavioral Intentions toward Services. Journal of Service Research. 4(2). 118–129. 245 indexed citations

13.

Brown, Steven P., et al.. (1999). 1999 AMA educators' proceedings : enhancing knowledge development in marketing. 4 indexed citations

14.

Gruca, Thomas S. & Devanathan Sudharshan. (1995). A Framework for Entry Deterrence Strategy: The Competitive Environment, Choices, and Consequences. Journal of Marketing. 59(3). 44–55. 58 indexed citations

15.

Sudharshan, Devanathan, Kuldeep Kumar, & Thomas S. Gruca. (1995). NICHER: An approach to identifying defensible product positions. European Journal of Operational Research. 84(2). 292–309. 6 indexed citations

16.

Nath, Deepika & Devanathan Sudharshan. (1994). Measuring strategy coherence through patterns of strategic choices. Strategic Management Journal. 15(1). 43–61. 109 indexed citations

17.

Baird, Inga S., Devanathan Sudharshan, & Howard Thomas. (1988). Addressing Temporal Change in Strategic Groups Analysis: A Three-Mode Factor Analysis Approach. Journal of Management. 14(3). 425–439. 22 indexed citations

18.

Sudharshan, Devanathan & Kuldeep Kumar. (1988). Pre‐emptive product positioning strategies under market share restrictions. Managerial and Decision Economics. 9(2). 93–99. 3 indexed citations

19.

Sudharshan, Devanathan, et al.. (1987). Proceedings of the 12th Paul D. Converse Symposium. 1 indexed citations

20.

Baird, Inga S. & Devanathan Sudharshan. (1983). Strategic groups : a three mode factor analysis of some measures of financial risk / BEBR No.931. Illinois Digital Environment for Access to Learning and Scholarship (University of Illinois at Urbana-Champaign). 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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