Wendy W. Moe
- Sociology and Political Science top 0.5%
- Marketing top 0.2%
- Information Systems and Management top 0.5%
- Organizational Behavior and Human Resource Management top 2%
- Artificial Intelligence top 5%
- Co-authors
- David A. SchweidelPeter S. FaderMichael TrusovJonah BergerAshlee HumphreysOded NetzerStephan LudwigMichael Braun
- Topics
- Consumer Market Behavior and Pricing (24 papers)Digital Marketing and Social Media (23 papers)Innovation Diffusion and Forecasting (10 papers)
- Partner nations
- United StatesAustraliaSwitzerland
In The Last Decade
Wendy W. Moe
41 papers receiving 3.5k citations
Hit Papers
Peers
Comparison fields: 5 of 103
- Sociology and Political Science 2.5k
- Marketing 2.2k
- Information Systems and Management 787
- Organizational Behavior and Human Resource Management 461
- Artificial Intelligence 452
Countries citing papers authored by Wendy W. Moe
This map shows the geographic impact of Wendy W. Moe's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wendy W. Moe with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wendy W. Moe more than expected).
Fields of papers citing papers by Wendy W. Moe
This network shows the impact of papers produced by Wendy W. Moe. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Wendy W. Moe. The network helps show where Wendy W. Moe may publish in the future.
Co-authorship network of co-authors of Wendy W. Moe
This figure shows the co-authorship network connecting the top 25 collaborators of Wendy W. Moe. A scholar is included among the top collaborators of Wendy W. Moe based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Wendy W. Moe. Wendy W. Moe is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 13 | |
| 2 | Uniting the Tribes: Using Text for Marketing Insightbreakdown → | 505 |
| 3 | 1 | |
| 4 | 16 | |
| 5 | 82 | |
| 6 | 14 | |
| 7 | 2 | |
| 8 | 2 | |
| 9 | 97 | |
| 10 | 1 | |
| 11 | 86 | |
| 12 | 17 | |
| 13 | 28 | |
| 14 | 30 | |
| 15 | 111 | |
| 16 | 176 | |
| 17 | Should We Wait to Promote?: The Effect of Timing on Response to Pop-Up Promotions | 2 |
| 18 | 128 | |
| 19 | 77 | |
| 20 | A Joint Segmentation Model of Consumers and Products Applied to the Sales of Music Albums | 4 |
About Wendy W. Moe
Wendy W. Moe is a scholar working on Marketing, Statistical and Nonlinear Physics and Management Science and Operations Research, having authored 43 papers that have together received 3.9k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (24 papers), Digital Marketing and Social Media (23 papers) and Innovation Diffusion and Forecasting (10 papers). The work is most often cited by research in Marketing (2.2k citations), Information Systems and Management (787 citations) and Sociology and Political Science (2.5k citations). Wendy W. Moe has collaborated with scholars based in United States, Australia and Switzerland. Frequent co-authors include David A. Schweidel, Peter S. Fader, Michael Trusov, Jonah Berger, Ashlee Humphreys, Oded Netzer, Stephan Ludwig, Michael Braun, Yuchi Zhang and P.K. Kannan. Their work appears in journals such as Journal of Marketing, Management Science and Journal of Marketing Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.