Gergely Nyilasy

1.3k total citations · 1 hit paper
20 papers, 901 citations indexed

About

Gergely Nyilasy is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Gergely Nyilasy has authored 20 papers receiving a total of 901 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Marketing, 5 papers in Strategy and Management and 5 papers in Sociology and Political Science. Recurrent topics in Gergely Nyilasy's work include Consumer Behavior in Brand Consumption and Identification (9 papers), Management and Marketing Education (4 papers) and Media Influence and Health (4 papers). Gergely Nyilasy is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Management and Marketing Education (4 papers) and Media Influence and Health (4 papers). Gergely Nyilasy collaborates with scholars based in Australia, United States and Sweden. Gergely Nyilasy's co-authors include Harsha Gangadharbatla, Ángela Paladino, Leonard N. Reid, Märt Ots, Karen Whitehill King, Peggy J. Kreshel, Eun Sook Kwon, Robin Canniford, Davide C. Orazi and Joseph Tan and has published in prestigious journals such as Academy of Management Journal, Journal of Marketing and Journal of Business Ethics.

In The Last Decade

Gergely Nyilasy

20 papers receiving 868 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions

2013 514 citations Gergely Nyilasy, Harsha Gangadharbatla et al. Journal of Business Ethics profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Gergely Nyilasy Australia	13	609	313	264	134	86	20	901
Karen H. Hyllegard United States	15	592 1.0×	243 0.8×	242 0.9×	81 0.6×	27 0.3×	34	922
Hans Ruediger Kaufmann Cyprus	17	826 1.4×	343 1.1×	564 2.1×	108 0.8×	72 0.8×	51	1.3k
Hye‐Shin Kim United States	16	708 1.2×	101 0.3×	333 1.3×	104 0.8×	76 0.9×	30	969
Morgan X. Yang Hong Kong	12	482 0.8×	250 0.8×	282 1.1×	129 1.0×	33 0.4×	25	749
Sonia Dickinson Australia	13	731 1.2×	254 0.8×	535 2.0×	41 0.3×	76 0.9×	25	1.1k
Milena Micevski United Kingdom	18	410 0.7×	294 0.9×	466 1.8×	58 0.4×	37 0.4×	30	1.0k
Chih-Hsing Sam Liu Taiwan	16	425 0.7×	187 0.6×	451 1.7×	83 0.6×	58 0.7×	20	970
Azadeh Shafaei Australia	15	261 0.4×	236 0.8×	137 0.5×	116 0.9×	102 1.2×	36	806
Tahseen Ahmed Bhutto China	6	556 0.9×	303 1.0×	146 0.6×	238 1.8×	31 0.4×	7	817

Countries citing papers authored by Gergely Nyilasy

Since Specialization

Citations

This map shows the geographic impact of Gergely Nyilasy's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gergely Nyilasy with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gergely Nyilasy more than expected).

Fields of papers citing papers by Gergely Nyilasy

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Gergely Nyilasy. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gergely Nyilasy. The network helps show where Gergely Nyilasy may publish in the future.

Co-authorship network of co-authors of Gergely Nyilasy

This figure shows the co-authorship network connecting the top 25 collaborators of Gergely Nyilasy. A scholar is included among the top collaborators of Gergely Nyilasy based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Gergely Nyilasy. Gergely Nyilasy is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

1.

Orazi, Davide C. & Gergely Nyilasy. (2025). Phygital products: Effects and boundaries of metaverse-first retail strategies. Journal of Retailing. 1 indexed citations

2.

Nyilasy, Gergely, et al.. (2024). Intermediated Legitimation: How Founders Build New Venture Legitimacy among Make-or-Break Audiences. Academy of Management Journal. 68(6). 1235–1265. 3 indexed citations

3.

Nyilasy, Gergely, et al.. (2024). Business-to-Investor Marketing: The Interplay of Costly and Costless Signals. Journal of Marketing. 89(3). 97–117. 1 indexed citations

4.

Kwon, Eun Sook, Gergely Nyilasy, Karen Whitehill King, & Leonard N. Reid. (2021). Putting Things into Context: A Meta-Analysis of Media Context Effects on Attitudinal Outcomes. Journal of Advertising. 50(3). 330–347. 12 indexed citations

5.

Nyilasy, Gergely. (2019). Fake news: When the dark side of persuasion takes over. International Journal of Advertising. 38(2). 336–342. 38 indexed citations

6.

Orazi, Davide C. & Gergely Nyilasy. (2019). Straight to the Heart Of Your Target Audience. Journal of Advertising Research. 59(2). 137–141. 10 indexed citations

7.

Kwon, Eun Sook, Karen Whitehill King, Gergely Nyilasy, & Leonard N. Reid. (2018). Impact of Media Context on Advertising Memory. Journal of Advertising Research. 59(1). 99–128. 44 indexed citations

8.

Ots, Märt & Gergely Nyilasy. (2017). Just doing it: theorising integrated marketing communications (IMC) practices. European Journal of Marketing. 51(3). 490–510. 16 indexed citations

9.

Nyilasy, Gergely, Jing Lei, Anish Nagpal, & Joseph Tan. (2016). Colour correct: the interactive effects of food label nutrition colouring schemes and food category healthiness on health perceptions. Public Health Nutrition. 19(12). 2122–2127. 16 indexed citations

10.

Ots, Märt, et al.. (2015). Media business studies as we see it: why does it matter, for whom, and how do you get published?. Journal of Media Business Studies. 12(2). 103–106. 8 indexed citations

11.

Ots, Märt & Gergely Nyilasy. (2015). Integrated Marketing Communications (IMC): Why Does It Fail?. Journal of Advertising Research. 55(2). 132–145. 39 indexed citations

12.

Nyilasy, Gergely, Robin Canniford, & Peggy J. Kreshel. (2013). Ad agency professionals' mental models of advertising creativity. European Journal of Marketing. 47(10). 1691–1710. 34 indexed citations

13.

Nyilasy, Gergely, Harsha Gangadharbatla, & Ángela Paladino. (2013). Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions. Journal of Business Ethics. 125(4). 693–707. 514 indexed citations breakdown →

14.

Nyilasy, Gergely, Peggy J. Kreshel, & Leonard N. Reid. (2012). Agency Practitioners, Pseudo-Professionalization Tactics, and Advertising Professionalism. Journal of Current Issues & Research in Advertising. 33(2). 146–169. 11 indexed citations

15.

Nyilasy, Gergely & Leonard N. Reid. (2011). Advertiser Pressure and the Personal Ethical Norms of Newspaper Editors and Ad Directors. Journal of Advertising Research. 51(3). 538–538. 4 indexed citations

16.

Nyilasy, Gergely, et al.. (2011). Checking the Pulse of Print Media. Journal of Advertising Research. 51(sup1). 167–181. 12 indexed citations

17.

Nyilasy, Gergely & Leonard N. Reid. (2011). Advertiser Pressure and the Personal Ethical Norms of Newspaper Editors and Ad Directors. Journal of Advertising Research. 51(3). 538–551. 13 indexed citations

18.

Nyilasy, Gergely & Leonard N. Reid. (2009). Agency Practitioner Theories of How Advertising Works. Journal of Advertising. 38(3). 81–96. 68 indexed citations

19.

Nyilasy, Gergely & Leonard N. Reid. (2009). Agency practitioners’ meta-theories of advertising. International Journal of Advertising. 28(4). 639–668. 20 indexed citations

20.

Nyilasy, Gergely & Leonard N. Reid. (2007). The academician–practitioner gap in advertising. International Journal of Advertising. 26(4). 425–445. 37 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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