Gergely Nyilasy
- Marketing top 1%
- Strategy and Management top 5%
- Sociology and Political Science top 5%
- Management, Monitoring, Policy and Law top 5%
- Communication top 5%
- Co-authors
- Ángela PaladinoHarsha GangadharbatlaLeonard N. ReidMärt OtsKaren Whitehill KingPeggy J. KreshelEun Sook KwonRobin Canniford
- Topics
- Consumer Behavior in Brand Consumption and Identification (9 papers)Management and Marketing Education (4 papers)Media Influence and Health (4 papers)
- Partner nations
- AustraliaUnited StatesSweden
In The Last Decade
Gergely Nyilasy
20 papers receiving 868 citations
Hit Papers
Peers
Comparison fields: 5 of 68
- Marketing 609
- Strategy and Management 313
- Sociology and Political Science 264
- Management, Monitoring, Policy and Law 134
- Communication 86
Countries citing papers authored by Gergely Nyilasy
This map shows the geographic impact of Gergely Nyilasy's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gergely Nyilasy with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gergely Nyilasy more than expected).
Fields of papers citing papers by Gergely Nyilasy
This network shows the impact of papers produced by Gergely Nyilasy. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gergely Nyilasy. The network helps show where Gergely Nyilasy may publish in the future.
Co-authorship network of co-authors of Gergely Nyilasy
This figure shows the co-authorship network connecting the top 25 collaborators of Gergely Nyilasy. A scholar is included among the top collaborators of Gergely Nyilasy based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Gergely Nyilasy. Gergely Nyilasy is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 1 | |
| 2 | 3 | |
| 3 | 1 | |
| 4 | 12 | |
| 5 | 38 | |
| 6 | 10 | |
| 7 | 44 | |
| 8 | 16 | |
| 9 | 16 | |
| 10 | 39 | |
| 11 | 8 | |
| 12 | Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactionsbreakdown → | 514 |
| 13 | 34 | |
| 14 | 11 | |
| 15 | 4 | |
| 16 | 12 | |
| 17 | 13 | |
| 18 | 68 | |
| 19 | 20 | |
| 20 | 37 |
About Gergely Nyilasy
Gergely Nyilasy is a scholar working on Marketing, Management of Technology and Innovation and Communication, having authored 20 papers that have together received 901 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (9 papers), Management and Marketing Education (4 papers) and Media Influence and Health (4 papers). The work is most often cited by research in Marketing (609 citations), Strategy and Management (313 citations) and Communication (86 citations). Gergely Nyilasy has collaborated with scholars based in Australia, United States and Sweden. Frequent co-authors include Ángela Paladino, Harsha Gangadharbatla, Leonard N. Reid, Märt Ots, Karen Whitehill King, Peggy J. Kreshel, Eun Sook Kwon, Robin Canniford, Davide C. Orazi and Joseph Tan. Their work appears in journals such as Academy of Management Journal, Journal of Marketing and Journal of Business Ethics.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.