Rashmi Adaval

1.9k total citations
36 papers, 1.3k citations indexed

About

Rashmi Adaval is a scholar working on Marketing, Social Psychology and Sociology and Political Science. According to data from OpenAlex, Rashmi Adaval has authored 36 papers receiving a total of 1.3k indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 13 papers in Social Psychology and 9 papers in Sociology and Political Science. Recurrent topics in Rashmi Adaval's work include Consumer Behavior in Brand Consumption and Identification (9 papers), Media Influence and Health (7 papers) and Decision-Making and Behavioral Economics (5 papers). Rashmi Adaval is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Media Influence and Health (7 papers) and Decision-Making and Behavioral Economics (5 papers). Rashmi Adaval collaborates with scholars based in Hong Kong, United States and Australia. Rashmi Adaval's co-authors include Robert S. Wyer, Kent B. Monroe, Yuwei Jiang, Hao Shen, Linda M. Isbell, Yael Steinhart, Aradhna Krishna, Jaideep Sengupta, Carolyn Yoon and Fangyuan Chen and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Experimental Psychology General.

In The Last Decade

Rashmi Adaval

33 papers receiving 1.2k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Rashmi Adaval Hong Kong 14 818 491 285 229 173 36 1.3k
Tom Meyvis United States 16 788 1.0× 571 1.2× 364 1.3× 95 0.4× 159 0.9× 45 1.6k
Anat Keinan United States 13 906 1.1× 704 1.4× 434 1.5× 92 0.4× 187 1.1× 31 1.6k
Kristin Diehl United States 16 718 0.9× 511 1.0× 147 0.5× 86 0.4× 115 0.7× 48 1.3k
Nader T. Tavassoli United Kingdom 19 754 0.9× 495 1.0× 317 1.1× 110 0.5× 80 0.5× 36 1.5k
Gergana Y. Nenkov United States 19 516 0.6× 324 0.7× 273 1.0× 62 0.3× 114 0.7× 39 1.2k
Yuwei Jiang Hong Kong 19 697 0.9× 509 1.0× 569 2.0× 158 0.7× 49 0.3× 72 1.5k
Maria L. Cronley United States 16 748 0.9× 429 0.9× 209 0.7× 51 0.2× 151 0.9× 34 1.2k
Juliano Laran United States 21 751 0.9× 496 1.0× 465 1.6× 67 0.3× 190 1.1× 42 1.6k
Robert J. Kent United States 17 1.5k 1.9× 965 2.0× 242 0.8× 165 0.7× 158 0.9× 29 2.2k
Claudia Townsend United States 17 813 1.0× 438 0.9× 404 1.4× 81 0.4× 61 0.4× 27 1.5k

Countries citing papers authored by Rashmi Adaval

Since Specialization
Citations

This map shows the geographic impact of Rashmi Adaval's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rashmi Adaval with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rashmi Adaval more than expected).

Fields of papers citing papers by Rashmi Adaval

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rashmi Adaval. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rashmi Adaval. The network helps show where Rashmi Adaval may publish in the future.

Co-authorship network of co-authors of Rashmi Adaval

This figure shows the co-authorship network connecting the top 25 collaborators of Rashmi Adaval. A scholar is included among the top collaborators of Rashmi Adaval based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rashmi Adaval. Rashmi Adaval is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Briley, Donnel A., et al.. (2025). Indicators of culture: Content, processes, and values. 9(1). 3–22.
2.
Poehlman, T. Andrew, et al.. (2023). Connecting the Past and the Present: How Narrative-Based Representations Affect Perceptions of Brand Heritage. Journal of the Association for Consumer Research. 9(1). 71–82. 2 indexed citations
3.
Adaval, Rashmi & Robert S. Wyer. (2022). Political Ideology and Consumption: Perspectives and Effects. Journal of the Association for Consumer Research. 7(3). 247–254. 8 indexed citations
4.
Adaval, Rashmi, et al.. (2019). How Solitude Helps Essence Retention and Increases Demand For a Creator's Product. Rare & Special e-Zone (The Hong Kong University of Science and Technology). 1 indexed citations
5.
Adaval, Rashmi. (2018). From Doubt to Functionality: An Imagery Story. Rare & Special e-Zone (The Hong Kong University of Science and Technology). 11(2). 73–142. 1 indexed citations
6.
Adaval, Rashmi, et al.. (2018). Seeing and thinking in pictures: A review of visual information processing. PolyU Institutional Research Archive (Hong Kong Polytechnic University). 2(1). 50–69. 60 indexed citations
7.
Chen, Fangyuan, Jaideep Sengupta, & Rashmi Adaval. (2018). Does Endowing a Product with Life Make One Feel More Alive? The Effect of Product Anthropomorphism on Consumer Vitality. Journal of the Association for Consumer Research. 3(4). 503–513. 32 indexed citations
8.
Adaval, Rashmi, et al.. (2017). Seeing More in Less: How Mindsets Influence the Process and Outcome of Product Customization. Rare & Special e-Zone (The Hong Kong University of Science and Technology). 1 indexed citations
9.
Adaval, Rashmi, et al.. (2017). Going against the Flow: The Effects of Dynamic Sensorimotor Experiences on Consumer Choice. Journal of Consumer Research. 44(6). 1358–1378. 12 indexed citations
10.
Adaval, Rashmi, Fangyuan Chen, & Jaideep Sengupta. (2013). Anthropomorphism: New Insights and Implications. Advances in consumer research. 41. 27. 2 indexed citations
11.
12.
Adaval, Rashmi. (2013). The utility of an information processing approach for behavioral price research. AMS Review. 3(3). 130–134. 9 indexed citations
13.
Shen, Hao, Yuwei Jiang, & Rashmi Adaval. (2009). Contrast and Assimilation Effects of Processing Fluency. Journal of Consumer Research. 36(5). 876–889. 68 indexed citations
14.
Adaval, Rashmi & William Shakespeare. (2006). Culture and Cognition: The Case of Irrational Beliefs about Luck. Advances in consumer research. 33. 623. 4 indexed citations
15.
Jiang, Yuwei, et al.. (2006). Priming Lucky Numbers: Effects on Attributions and Performance. Advances in consumer research.
16.
Krishna, Aradhna, et al.. (2006). Effects of Extreme‐Priced Products on Consumer Reservation Prices. Journal of Consumer Psychology. 16(2). 176–190. 46 indexed citations
17.
Adaval, Rashmi, Linda M. Isbell, & Robert S. Wyer. (2006). The impact of pictures on narrative- and list-based impression formation: A process interference model. Journal of Experimental Social Psychology. 43(3). 352–364. 54 indexed citations
18.
Adaval, Rashmi. (2004). Memory for Observed Social Interactions: The Influence of Processing Goals on the Mental Representation of Visual and Auditory Information. Journal of Experimental Social Psychology. 1 indexed citations
19.
Wyer, Robert S., Rashmi Adaval, & Stanley J. Colcombe. (2002). The Construction and Use of Narratives in the Comprehension and Evaluation of Social Experience. 1 indexed citations
20.
Adaval, Rashmi & Kent B. Monroe. (1995). The Moderating Effects of Learning Goals and the Acquisition of Product Information on the Limits of Price Acceptability. Rare & Special e-Zone (The Hong Kong University of Science and Technology). 5 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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