Rashmi Adaval

64 total papers · 1.9k total citations
33 papers, 1.3k citations indexed

About

Rashmi Adaval is a scholar working on Marketing, Social Psychology and Sociology and Political Science. According to data from OpenAlex, Rashmi Adaval has authored 33 papers receiving a total of 1.3k indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 13 papers in Social Psychology and 9 papers in Sociology and Political Science. Recurrent topics in Rashmi Adaval’s work include Consumer Behavior in Brand Consumption and Identification (9 papers), Media Influence and Health (7 papers) and Decision-Making and Behavioral Economics (5 papers). Rashmi Adaval is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Media Influence and Health (7 papers) and Decision-Making and Behavioral Economics (5 papers). Rashmi Adaval collaborates with scholars based in Hong Kong, United States and Australia. Rashmi Adaval's co-authors include Robert S. Wyer, Kent B. Monroe, Yuwei Jiang, Hao Shen, Linda M. Isbell, Yael Steinhart, Jaideep Sengupta, Carolyn Yoon, Aradhna Krishna and Fangyuan Chen and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Experimental Psychology General.

Co-authorship network of co-authors of Rashmi Adaval

This figure shows the co-authorship network connecting the top 25 collaborators of Rashmi Adaval. A scholar is included among the top collaborators of Rashmi Adaval based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rashmi Adaval. Rashmi Adaval is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Rashmi Adaval

32 papers receiving 1.1k citations

Fields of papers citing papers by Rashmi Adaval

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rashmi Adaval. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rashmi Adaval. The network helps show where Rashmi Adaval may publish in the future.

Countries citing papers authored by Rashmi Adaval

Since Specialization
Citations

This map shows the geographic impact of Rashmi Adaval's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rashmi Adaval with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rashmi Adaval more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2026