Rashmi Adaval
- Marketing top 1%
- Sociology and Political Science top 5%
- Social Psychology top 5%
- Literature and Literary Theory top 2%
- General Decision Sciences top 2%
- Co-authors
- Robert S. WyerKent B. MonroeYuwei JiangHao ShenLinda M. IsbellYael SteinhartAradhna KrishnaJaideep Sengupta
- Topics
- Consumer Behavior in Brand Consumption and Identification (9 papers)Media Influence and Health (7 papers)Decision-Making and Behavioral Economics (5 papers)
- Journals
- Journal of Marketing ResearchJournal of Consumer ResearchJournal of Experimental Psychology General
- Partner nations
- Hong KongUnited StatesAustralia
In The Last Decade
Rashmi Adaval
33 papers receiving 1.2k citations
Peers
Comparison fields: 5 of 92
- Marketing 818
- Sociology and Political Science 491
- Social Psychology 285
- Literature and Literary Theory 229
- General Decision Sciences 173
Countries citing papers authored by Rashmi Adaval
This map shows the geographic impact of Rashmi Adaval's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rashmi Adaval with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rashmi Adaval more than expected).
Fields of papers citing papers by Rashmi Adaval
This network shows the impact of papers produced by Rashmi Adaval. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rashmi Adaval. The network helps show where Rashmi Adaval may publish in the future.
Co-authorship network of co-authors of Rashmi Adaval
This figure shows the co-authorship network connecting the top 25 collaborators of Rashmi Adaval. A scholar is included among the top collaborators of Rashmi Adaval based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rashmi Adaval. Rashmi Adaval is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 2 | |
| 3 | 8 | |
| 4 | How Solitude Helps Essence Retention and Increases Demand For a Creator's Product | 1 |
| 5 | 1 | |
| 6 | 60 | |
| 7 | 32 | |
| 8 | Seeing More in Less: How Mindsets Influence the Process and Outcome of Product Customization | 1 |
| 9 | 12 | |
| 10 | Anthropomorphism: New Insights and Implications | 2 |
| 11 | 17 | |
| 12 | 9 | |
| 13 | 68 | |
| 14 | Culture and Cognition: The Case of Irrational Beliefs about Luck | 4 |
| 15 | Priming Lucky Numbers: Effects on Attributions and Performance | 0 |
| 16 | 46 | |
| 17 | 54 | |
| 18 | Memory for Observed Social Interactions: The Influence of Processing Goals on the Mental Representation of Visual and Auditory Information | 1 |
| 19 | The Construction and Use of Narratives in the Comprehension and Evaluation of Social Experience | 1 |
| 20 | The Moderating Effects of Learning Goals and the Acquisition of Product Information on the Limits of Price Acceptability | 5 |
About Rashmi Adaval
Rashmi Adaval is a scholar working on General Decision Sciences, Marketing and Literature and Literary Theory, having authored 36 papers that have together received 1.3k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (9 papers), Media Influence and Health (7 papers) and Decision-Making and Behavioral Economics (5 papers). The work is most often cited by research in General Decision Sciences (173 citations), Marketing (818 citations) and Applied Psychology (166 citations). Rashmi Adaval has collaborated with scholars based in Hong Kong, United States and Australia. Frequent co-authors include Robert S. Wyer, Kent B. Monroe, Yuwei Jiang, Hao Shen, Linda M. Isbell, Yael Steinhart, Aradhna Krishna, Jaideep Sengupta, Carolyn Yoon and Fangyuan Chen. Their work appears in journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Experimental Psychology General.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.