Carolyn Yoon

5.8k total citations
79 papers, 3.4k citations indexed

About

Carolyn Yoon is a scholar working on Cognitive Neuroscience, Social Psychology and Marketing. According to data from OpenAlex, Carolyn Yoon has authored 79 papers receiving a total of 3.4k indexed citations (citations by other indexed papers that have themselves been cited), including 27 papers in Cognitive Neuroscience, 26 papers in Social Psychology and 20 papers in Marketing. Recurrent topics in Carolyn Yoon's work include Cultural Differences and Values (19 papers), Consumer Behavior in Brand Consumption and Identification (18 papers) and Behavioral Health and Interventions (15 papers). Carolyn Yoon is often cited by papers focused on Cultural Differences and Values (19 papers), Consumer Behavior in Brand Consumption and Identification (18 papers) and Behavioral Health and Interventions (15 papers). Carolyn Yoon collaborates with scholars based in United States, Netherlands and Singapore. Carolyn Yoon's co-authors include Angela Gutchess, Denise C. Park, Trey Hedden, Fred M. Feinberg, Scott A. Huettel, Michelle P. Lee, Hilke Plaßmann, Catherine Cole, Vinod Venkatraman and Ian Skurnik and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Neuroscience and American Psychologist.

In The Last Decade

Carolyn Yoon

71 papers receiving 3.2k citations

Peers

Carolyn Yoon
Comparison fields: 5 of 131
  • Cognitive Neuroscience 1.1k
  • Marketing 1.1k
  • Social Psychology 866
  • Sociology and Political Science 834
  • Experimental and Cognitive Psychology 679
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Citations per field, relative to Carolyn Yoon
Carolyn Yoon · 1×
Citations per year, relative to Carolyn Yoon
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Countries citing papers authored by Carolyn Yoon

Since Specialization
Citations

This map shows the geographic impact of Carolyn Yoon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Carolyn Yoon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Carolyn Yoon more than expected).

Fields of papers citing papers by Carolyn Yoon

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Carolyn Yoon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Carolyn Yoon. The network helps show where Carolyn Yoon may publish in the future.

Co-authorship network of co-authors of Carolyn Yoon

This figure shows the co-authorship network connecting the top 25 collaborators of Carolyn Yoon. A scholar is included among the top collaborators of Carolyn Yoon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Carolyn Yoon. Carolyn Yoon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
# Work Indexed citations
1 0
2 0
3 0
4 0
5 3
6 9
7 12
8
When brain beats behavior: Neuroforecasting crowdfunding outcomes
1
9 85
10
Request Framing Moderates Affective Preferences in Charitable Giving
2
11
Aging and Product Choice: the Effects of Feel-Age and Social Context
1
12
Brand Memory and Aging: Accounting For Specific Age Reveals Superior Memory For Older Compared to Young Consumers
0
13
How Participation in Different Stages of Self-Production Influence Consumers`Evaluation Of, and Relationship With, Self-Made Products
1
14
PRODUCT EXPRESSION AND SELF-CONSTRUAL: DOWNSTREAM EFFECTS OF CONNECTED SHAPES ON SOCIAL CONNECTEDNESS
5
15 40
16
The Effects of Conceptual Priming on Stimulus-Based Choice
2
17 41
18
Processes Underlying Direction and Magnitude of Context Effects: Advances in Theory and Implications for Consumer Settings
0
19
Special Session Summary Aging, Elaboration, and Persuasion
0
20
Tears, cheers, and fears : the role of emotions in advertising : conference summary
3

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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