Aradhna Krishna
Impact in
- Marketing top 0.05%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
- Sensory Systems top 0.5%
- Olfactory and Sensory Function Studies
Papers in
-
- Decision-Making and Behavioral Economics 16
- Marketing 72
- Consumer Behavior in Brand Consumption and Identification 39
- Consumer Market Behavior and Pricing 33
- Consumer Retail Behavior Studies 15
- Co-authors
- Ryan ElderPriya RaghubirMaureen MorrinNorbert SchwarzLuca CianNilüfer Z. AydınoğluTatiana SokolovaImran S. Currim
- Journals
- Journal of Consumer Psychology (24 papers)Journal of Consumer Research (19 papers)Journal of Marketing Research (15 papers)Journal of Retailing (7 papers)Management Science (5 papers)
- Partner nations
- United StatesTürkiyeSingapore
In The Last Decade
Aradhna Krishna
129 papers receiving 6.0k citations
Hit Papers
Peers
Comparison fields: 5 of 151
- Marketing 4.0k
- Sensory Systems 781
- General Decision Sciences 260
- Experimental and Cognitive Psychology 1.4k
- Tourism, Leisure and Hospitality Management 149
Countries citing papers authored by Aradhna Krishna
This map shows the geographic impact of Aradhna Krishna's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Aradhna Krishna with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Aradhna Krishna more than expected).
Fields of papers citing papers by Aradhna Krishna
This network shows the impact of papers produced by Aradhna Krishna. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Aradhna Krishna. The network helps show where Aradhna Krishna may publish in the future.
Co-authors
The 25 scholars most cited alongside Aradhna Krishna, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2024 | 17 | |
| 2 | 2018 | 54 | |
| 3 | The Effect of Visual Cues on the Sense of Completeness | 2017 | 1 |
| 4 | The Power of Sensory Marketing in Advertising | 2016 | 4 |
| 5 | Positioning Rationality and Emotion: Rationality is Up and Emotion is Down | 2015 | 6 |
| 6 | Language Choice in Advertising to Bilinguals: Asymmetric Effects for Multinationals versus Local Firms | 2015 | 0 |
| 7 | Product Scent and Memory | 2015 | 1 |
| 8 | An Integrative Review of Sensory Marketing: Engaging the Senses to Affect Perception, Judgment and Behavior | 2011 | 35 |
| 9 | Can Supporting a Cause Decrease Donations and Happiness? The Cause Marketing Paradox | 2010 | 3 |
| 10 | The Effect of Advertising Copy on Sensory Thoughts and Perceived Taste | 2010 | 7 |
| 11 | Exploring the Superadditive Effects of Scent and Pictures on Verbal Recall: An Extension of Dual Coding Theory | 2009 | 1 |
| 12 | Beyond the Proustian Phenomenon: the Effect of Product-Embedded Scent on Memory For Product Information | 2009 | 1 |
| 13 | The Effect of Self-Construal on Spatial Judgments | 2008 | 1 |
| 14 | Improving the Efficiency of Course Bidding at Business Schools: Field and Laboratory Studies | 2007 | 0 |
| 15 | The Interaction of Senses: The Effect of Vision versus Touch on the Elongation Bias | 2006 | 4 |
| 16 | The Optimal Choice of Promotion Vehicles: Front-Loaded or Rear-Loaded Incentives? | 2000 | 19 |
| 17 | 1991 | 156 | |
| 18 | A test of inverted "U"-hypothesis of stress-performance relationship in the industrial context. | 1991 | 22 |
| 19 | Consumer Response to Retailers' Marketing Environments: An Analysis of Coffee Purchase Data | 1989 | 33 |
| 20 | Consumer expectations of deal frequency and sale price and how these expectations affect purchase behavior | 1989 | 3 |
About Aradhna Krishna
Aradhna Krishna is a scholar working on General Decision Sciences, Marketing, Experimental and Cognitive Psychology, Sensory Systems and Applied Psychology, having authored 141 papers that have together received 6.6k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (39 papers), Consumer Market Behavior and Pricing (33 papers), Multisensory perception and integration (21 papers), Decision-Making and Behavioral Economics (16 papers), Color perception and design (16 papers), Consumer Retail Behavior Studies (15 papers), Olfactory and Sensory Function Studies (13 papers) and Behavioral Health and Interventions (12 papers). The work is most often cited by research in Marketing (4.0k citations), Sensory Systems (781 citations), General Decision Sciences (260 citations), Experimental and Cognitive Psychology (1.4k citations) and Tourism, Leisure and Hospitality Management (149 citations). Aradhna Krishna has collaborated with scholars based in United States, Türkiye and Singapore. Frequent co-authors include Ryan Elder, Priya Raghubir, Maureen Morrin, Norbert Schwarz, Luca Cian, Nilüfer Z. Aydınoğlu, Tatiana Sokolova, Imran S. Currim, Robert W. Shoemaker and May O. Lwin. Their work appears in journals such as Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing Research, Journal of Retailing and Management Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.