Fangyuan Chen

405 citations
20 papers · 283 indexed · h-index 10
Topics
Consumer Behavior in Brand Consumption and Identification (8 papers)Environmental Sustainability in Business (5 papers)Behavioral Health and Interventions (4 papers)
Partner nations
Hong KongTaiwanMacao

In The Last Decade

Fangyuan Chen

17 papers receiving 271 citations

Peers

Fangyuan Chen
Comparison fields: 5 of 64
  • Marketing 129
  • Sociology and Political Science 87
  • Applied Psychology 54
  • Social Psychology 53
  • Management, Monitoring, Policy and Law 48
Replace Seojin Stacey Lee with:
Seojin Stacey Lee South Korea
Valéry Bezençon Switzerland
Abhisek Kuanr India
Zhao Ping China
Yupeng Mou China
Myriam Martínez‐Fiestas Spain
Yanyan Chen China
Filareti Kotsi United Arab Emirates
Aaron Garvey United States
Madeline Johnson United States
Fangyuan Chen relative to Seojin Stacey Lee South Korea Seojin Stacey Lee's profile →
Citations per field
00.5×10×16×
Seojin Stacey Lee · 1×
Citations per year

Countries citing papers authored by Fangyuan Chen

Since Specialization
Citations

This map shows the geographic impact of Fangyuan Chen's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Fangyuan Chen with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Fangyuan Chen more than expected).

Fields of papers citing papers by Fangyuan Chen

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Fangyuan Chen. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Fangyuan Chen. The network helps show where Fangyuan Chen may publish in the future.

Co-authorship network of co-authors of Fangyuan Chen

This figure shows the co-authorship network connecting the top 25 collaborators of Fangyuan Chen. A scholar is included among the top collaborators of Fangyuan Chen based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Fangyuan Chen. Fangyuan Chen is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 0
2 0
3 0
4 15
5 3
6 9
7 28
8 23
9
How Do Consumers React to Anthropomorphized Brand Alliance? Applying Interpersonal Expectations to Business-To-Business Relationships
1
10 32
11 3
12 9
13 35
14 11
15
Anthropomorphism: New Insights and Implications
2
16 50
17 25
18 11
19 21
20
CORPORATE SOCIAL RESPONSIBILITY INITIATIVES OF MAJOR ASIAN AIRLINES
5

About Fangyuan Chen

Fangyuan Chen is a scholar working on Marketing, Applied Psychology and Strategy and Management, having authored 20 papers that have together received 283 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (8 papers), Environmental Sustainability in Business (5 papers) and Behavioral Health and Interventions (4 papers). The work is most often cited by research in Marketing (129 citations), Applied Psychology (54 citations) and Management, Monitoring, Policy and Law (48 citations). Fangyuan Chen has collaborated with scholars based in Hong Kong, Taiwan and Macao. Frequent co-authors include Jaideep Sengupta, Rashmi Adaval, Jian-Qing Zheng, Robert S. Wyer, Jao‐Hong Cheng, Shu-Wei Chen, Rocky Peng Chen, Ting‐Wei Lin, Szu‐chi Huang and Yiwei Li. Their work appears in journals such as Journal of Consumer Research, Journal of Business Ethics and Journal of Vocational Behavior.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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