Yuwei Jiang

2.2k total citations · 1 hit paper
72 papers, 1.5k citations indexed

About

Yuwei Jiang is a scholar working on Social Psychology, Marketing and Experimental and Cognitive Psychology. According to data from OpenAlex, Yuwei Jiang has authored 72 papers receiving a total of 1.5k indexed citations (citations by other indexed papers that have themselves been cited), including 25 papers in Social Psychology, 24 papers in Marketing and 12 papers in Experimental and Cognitive Psychology. Recurrent topics in Yuwei Jiang's work include Consumer Behavior in Brand Consumption and Identification (19 papers), Death Anxiety and Social Exclusion (9 papers) and Psychological Well-being and Life Satisfaction (8 papers). Yuwei Jiang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Death Anxiety and Social Exclusion (9 papers) and Psychological Well-being and Life Satisfaction (8 papers). Yuwei Jiang collaborates with scholars based in Hong Kong, China and United States. Yuwei Jiang's co-authors include Echo Wen Wan, Gerald J. Gorn, Rashmi Adaval, Lei Su, Rod Duclos, Amitava Chattopadhyay, Zhansheng Chen, Donal Crilly, Na Ni and Xinyue Zhou and has published in prestigious journals such as Journal of Personality and Social Psychology, SHILAP Revista de lepidopterología and Journal of Marketing.

In The Last Decade

Yuwei Jiang

65 papers receiving 1.4k citations

Hit Papers

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What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness

2023 119 citations Yuwei Jiang et al. Journal of Marketing profile →

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author						Papers	Cites
Yuwei Jiang	697	569	509	226	175	72	1.5k
Tom Meyvis	788 1.1×	364 0.6×	571 1.1×	261 1.2×	224 1.3×	45	1.6k
Claudia Townsend	813 1.2×	404 0.7×	438 0.9×	155 0.7×	235 1.3×	27	1.5k
Theodore J. Noseworthy	785 1.1×	298 0.5×	419 0.8×	124 0.5×	177 1.0×	40	1.3k
Leonard Lee	984 1.4×	313 0.6×	530 1.0×	259 1.1×	203 1.2×	46	1.9k
Rashmi Adaval	818 1.2×	285 0.5×	491 1.0×	166 0.7×	142 0.8×	36	1.3k
JoAndrea Hoegg	903 1.3×	464 0.8×	543 1.1×	122 0.5×	277 1.6×	30	1.5k
Gergana Y. Nenkov	516 0.7×	273 0.5×	324 0.6×	271 1.2×	136 0.8×	39	1.2k
Nader T. Tavassoli	754 1.1×	317 0.6×	495 1.0×	106 0.5×	306 1.7×	36	1.5k
Vanessa M. Patrick	1.3k 1.9×	745 1.3×	581 1.1×	256 1.1×	410 2.3×	76	2.3k
Rosellina Ferraro	1.4k 2.0×	328 0.6×	783 1.5×	145 0.6×	144 0.8×	21	2.0k

Countries citing papers authored by Yuwei Jiang

Since Specialization

Citations

This map shows the geographic impact of Yuwei Jiang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yuwei Jiang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yuwei Jiang more than expected).

Fields of papers citing papers by Yuwei Jiang

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yuwei Jiang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yuwei Jiang. The network helps show where Yuwei Jiang may publish in the future.

Co-authorship network of co-authors of Yuwei Jiang

This figure shows the co-authorship network connecting the top 25 collaborators of Yuwei Jiang. A scholar is included among the top collaborators of Yuwei Jiang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yuwei Jiang. Yuwei Jiang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Liu, Qianqian, et al.. (2025). Loose = fun? How interstitial space in brand logos affects product perception. Journal of Business Research. 192. 115295–115295. 2 indexed citations

Jiang, Yuwei, Xiaohong Chen, Jun Ma, et al.. (2025). Serum 25-hydroxyvitamin D levels and peripheral blood eosinophil percentages as predictive indicators for eosinophilic chronic sinusitis with nasal polyps. European Archives of Oto-Rhino-Laryngology. 282(4). 1951–1961.

Jiang, Yuwei, Yu Wang, Shaoyan Zhang, et al.. (2025). Jiawei Yanghe Decoction alleviates pulmonary sarcoidosis by upregulating NR1D1/2 and suppressing Th17 cells. Journal of Ethnopharmacology. 342. 119372–119372. 1 indexed citations

Dong, John Qi, et al.. (2024). Framing of Differences: Visual Product Frames Reduce Consumer Choice Deferrals. Journal of Marketing. 89(2). 163–180. 3 indexed citations

Wang, Fei, Jianing Xu, Shifeng Wen, et al.. (2024). Risk of papillary thyroid carcinoma and nodular goiter associated with exposure to semi-volatile organic compounds: A multi-pollutant assessment based on machine learning algorithms. The Science of The Total Environment. 915. 169962–169962. 10 indexed citations

Jiang, Yuwei, et al.. (2024). Exploring the Missing link between vitamin D and autism spectrum disorder: Scientific evidence and new perspectives. Heliyon. 10(17). e36572–e36572. 2 indexed citations

Jiang, Yuwei, et al.. (2023). Outage performance analysis for relay-assisted UWOC systems over GGD weak turbulence with nonzero boresight pointing errors. Physical Communication. 58. 102017–102017. 6 indexed citations

Jiang, Yuwei, et al.. (2023). I want to remember: Preference for visual intensity in sentimental purchases. Psychology and Marketing. 40(7). 1361–1371. 7 indexed citations

Jiang, Yuwei, et al.. (2023). The negative handmade effect: How and why control deprivation thwarts desire for handmade products. Psychology and Marketing. 40(7). 1431–1445. 6 indexed citations

10.

Zhang, Shun-Xian, Yuwei Jiang, Tian Li, et al.. (2023). Elucidation of the underlying mechanism of Hua-ban decoction in alleviating acute lung injury by an integrative approach of network pharmacology and experimental verification. Molecular Immunology. 156. 85–97.

11.

Yang, Xiaojing, et al.. (2022). The Pet Exposure Effect: Exploring the Differential Impact of Dogs Versus Cats on Consumer Mindsets. Journal of Marketing. 86(5). 42–57. 19 indexed citations

12.

Huang, Xun, et al.. (2020). When and Why Are Consumers Reluctant to Seek For Help When They Encounter Difficulties in Using the Products? the Role of Consumption Type. ACR North American Advances. 1 indexed citations

13.

Adaval, Rashmi, et al.. (2018). Seeing and thinking in pictures: A review of visual information processing. PolyU Institutional Research Archive (Hong Kong Polytechnic University). 2(1). 50–69. 60 indexed citations

14.

Chen, Fangyuan, et al.. (2018). How Do Consumers React to Anthropomorphized Brand Alliance? Applying Interpersonal Expectations to Business-To-Business Relationships. ACR North American Advances. 1 indexed citations

15.

Jiang, Yuwei, et al.. (2018). Is All That Glitters Gold? the Effect of Product Surface Glossiness on Consumer Judgments. ACR North American Advances. 1 indexed citations

16.

Wang, Yajin, et al.. (2018). The Journey That Makes Us: the Impact of Residential Mobility on Self-Clarity and Consumer Motivation. ACR North American Advances. 1 indexed citations

17.

Jiang, Yuwei, et al.. (2018). Secrecy Prompts Nonconformity-Avoidance in Consumption Choice. ACR North American Advances. 1 indexed citations

18.

Su, Lei, Yuwei Jiang, Zhansheng Chen, & C. Nathan DeWall. (2017). Social Exclusion Stimulates Product and Brand Switching. PolyU Institutional Research Archive (Hong Kong Polytechnic University). 2(1). 150–156. 1 indexed citations

19.

Duclos, Rod, Echo Wen Wan, & Yuwei Jiang. (2014). Show Me the Honey! Effects of Social Exclusion on Financial Risk-Taking. SSRN Electronic Journal.

20.

Jiang, Yuwei, et al.. (2006). Priming Lucky Numbers: Effects on Attributions and Performance. Advances in consumer research.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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