Prashant Malaviya

1.3k total citations
20 papers, 930 citations indexed

About

Prashant Malaviya is a scholar working on Sociology and Political Science, Marketing and Literature and Literary Theory. According to data from OpenAlex, Prashant Malaviya has authored 20 papers receiving a total of 930 indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Sociology and Political Science, 14 papers in Marketing and 6 papers in Literature and Literary Theory. Recurrent topics in Prashant Malaviya's work include Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (9 papers) and Media Influence and Health (6 papers). Prashant Malaviya is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (9 papers) and Media Influence and Health (6 papers). Prashant Malaviya collaborates with scholars based in United States, Canada and France. Prashant Malaviya's co-authors include Joan Meyers‐Levy, Brian Sternthal, Debora V. Thompson, Jolita Kisielius, K. Sivakumar, Alice M. Tybout, Georgios A. Bakamitsos, C. Miguel Brendl, Susan Jung Grant and Ann L. McGill and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing and Journal of Marketing Research.

In The Last Decade

Prashant Malaviya

19 papers receiving 848 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Prashant Malaviya United States 15 585 517 151 122 121 20 930
Ashesh Mukherjee Canada 11 587 1.0× 474 0.9× 113 0.7× 120 1.0× 241 2.0× 24 1.0k
Petia Petrova United States 7 355 0.6× 291 0.6× 133 0.9× 133 1.1× 192 1.6× 12 735
Laurence Ashworth Canada 13 414 0.7× 440 0.9× 100 0.7× 201 1.6× 135 1.1× 28 891
Therese A. Louie United States 11 457 0.8× 349 0.7× 74 0.5× 113 0.9× 91 0.8× 20 753
Jiewen Hong Hong Kong 10 475 0.8× 351 0.7× 335 2.2× 140 1.1× 286 2.4× 18 912
Jolita Kisielius United States 7 454 0.8× 341 0.7× 97 0.6× 85 0.7× 140 1.2× 8 690
Gabriel Biehal United States 14 860 1.5× 490 0.9× 116 0.8× 226 1.9× 172 1.4× 21 1.3k
Punam Anand United States 14 577 1.0× 395 0.8× 84 0.6× 188 1.5× 168 1.4× 20 1.0k
Caglar Irmak United States 14 588 1.0× 303 0.6× 198 1.3× 159 1.3× 170 1.4× 20 995
G. Douglas Olsen Canada 13 829 1.4× 441 0.9× 88 0.6× 278 2.3× 155 1.3× 19 1.1k

Countries citing papers authored by Prashant Malaviya

Since Specialization
Citations

This map shows the geographic impact of Prashant Malaviya's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Prashant Malaviya with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Prashant Malaviya more than expected).

Fields of papers citing papers by Prashant Malaviya

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Prashant Malaviya. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Prashant Malaviya. The network helps show where Prashant Malaviya may publish in the future.

Co-authorship network of co-authors of Prashant Malaviya

This figure shows the co-authorship network connecting the top 25 collaborators of Prashant Malaviya. A scholar is included among the top collaborators of Prashant Malaviya based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Prashant Malaviya. Prashant Malaviya is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Sternthal, Brian & Prashant Malaviya. (2018). Under Armour: Creating and Growing a New Consumer Brand. 1–11.
2.
Sah, Sunita, Prashant Malaviya, & Debora V. Thompson. (2018). Conflict of interest disclosure as an expertise cue: Differential effects due to automatic versus deliberative processing. Organizational Behavior and Human Decision Processes. 147. 127–146. 25 indexed citations
3.
Malaviya, Prashant & C. Miguel Brendl. (2013). Do hedonic motives moderate regulatory focus motives? Evidence from the framing of persuasive messages.. Journal of Personality and Social Psychology. 106(1). 1–19. 24 indexed citations
4.
Thompson, Debora V. & Prashant Malaviya. (2013). Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?. Journal of Marketing. 77(3). 33–47. 144 indexed citations
5.
Thompson, Debora V. & Prashant Malaviya. (2011). When Co-Creation Backfires: The Effect of Disclosing Consumer Source on Advertising Persuasiveness. SSRN Electronic Journal. 1 indexed citations
6.
Malaviya, Prashant & Brian Sternthal. (2008). Parity Product Features Can Enhance or Dilute Brand Evaluation: The Influence of Goal Orientation and Presentation Format. Journal of Consumer Research. 36(1). 112–121. 37 indexed citations
7.
Malaviya, Prashant. (2007). The Moderating Influence of Advertising Context on Ad Repetition Effects: The Role of Amount and Type of Elaboration. Journal of Consumer Research. 34(1). 32–40. 53 indexed citations
8.
Tybout, Alice M., et al.. (2005). Information Accessibility as a Moderator of Judgments: The Role of Content versus Retrieval Ease. Journal of Consumer Research. 32(1). 76–85. 70 indexed citations
9.
Grant, Susan Jung, Prashant Malaviya, & Brian Sternthal. (2004). The Influence of Negation on Product Evaluations. Journal of Consumer Research. 31(3). 583–591. 37 indexed citations
10.
Malaviya, Prashant & K. Sivakumar. (2002). The Influence of Choice Justification and Stimulus Meaningfulness on the Attraction Effect. The Journal of Marketing Theory and Practice. 10(4). 20–29. 15 indexed citations
11.
Böckenholt, Ulf, Eric T. Bradlow, Ramya Neelamegham, et al.. (2001). Continuous and Discrete Variables. Journal of Consumer Psychology. 10(1-2). 37–53. 4 indexed citations
12.
Malaviya, Prashant, et al.. (2001). Human Participants—Respondents and Researchers. Journal of Consumer Psychology. 10(1-2). 115–121. 10 indexed citations
13.
Malaviya, Prashant, et al.. (2001). The role of taxonomic and goal‐derived product categorization in, within, and across category judgments. Psychology and Marketing. 18(8). 865–887. 25 indexed citations
14.
Meyers‐Levy, Joan & Prashant Malaviya. (1999). Consumers’ Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories. Journal of Marketing. 63(4_suppl1). 45–60. 75 indexed citations
15.
Meyers‐Levy, Joan & Prashant Malaviya. (1999). Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories. Journal of Marketing. 63. 45–45. 250 indexed citations
16.
Malaviya, Prashant, Joan Meyers‐Levy, & Brian Sternthal. (1999). Ad repetition in a cluttered environment: The influence of type of processing. Psychology and Marketing. 16(2). 99–118. 31 indexed citations
17.
Malaviya, Prashant & K. Sivakumar. (1998). The Moderating Effect of Product Category Knowledge and Attribute Importance on the Attraction Effect. Marketing Letters. 9(1). 93–106. 28 indexed citations
18.
Malaviya, Prashant & Brian Sternthal. (1997). The Persuasive Impact of Message Spacing. Journal of Consumer Psychology. 6(3). 233–255. 8 indexed citations
19.
Malaviya, Prashant, Jolita Kisielius, & Brian Sternthal. (1996). The Effect of Type of Elaboration on Advertisement Processing and Judgment. Journal of Marketing Research. 33(4). 410–421. 24 indexed citations
20.
Malaviya, Prashant, Jolita Kisielius, & Brian Sternthal. (1996). The Effect of Type of Elaboration on Advertisement Processing and Judgment. Journal of Marketing Research. 33(4). 410–410. 69 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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