Prashant Malaviya
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- General Decision Sciences top 5%
- Decision-Making and Behavioral Economics
Papers in
-
- Digital Marketing and Social Media 9
- Social and Intergroup Psychology 4
- Marketing 14
- Consumer Behavior in Brand Consumption and Identification 14
- Co-authors
- Joan Meyers‐Levy (3 shared papers)Brian Sternthal (8 shared papers)Debora V. Thompson (3 shared papers)Jolita Kisielius (2 shared papers)K. Sivakumar (2 shared papers)Alice M. Tybout (1 shared paper)Georgios A. Bakamitsos (1 shared paper)Susan Jung Grant (1 shared paper)
- Journals
- Journal of Consumer Research (4 papers)Journal of Marketing (3 papers)Journal of Consumer Psychology (3 papers)Journal of Marketing Research (2 papers)Psychology and Marketing (2 papers)
- Partner nations
- United StatesCanadaFrance
In The Last Decade
Prashant Malaviya
19 papers receiving 848 citations
Peers
Comparison fields: 5 of 80
- Marketing 585
- General Decision Sciences 65
- Applied Psychology 151
- Information Systems and Management 97
- Sociology and Political Science 517
Countries citing papers authored by Prashant Malaviya
This map shows the geographic impact of Prashant Malaviya's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Prashant Malaviya with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Prashant Malaviya more than expected).
Fields of papers citing papers by Prashant Malaviya
This network shows the impact of papers produced by Prashant Malaviya. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Prashant Malaviya. The network helps show where Prashant Malaviya may publish in the future.
Co-authors
The 19 scholars most cited alongside Prashant Malaviya, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 1999 | 250 | |
| 2 | 2013 | 144 | |
| 3 | 1999 | 75 | |
| 4 | 2005 | 70 | |
| 5 | 1996 | 69 | |
| 6 | 2007 | 53 | |
| 7 | 2008 | 37 | |
| 8 | 2004 | 37 | |
| 9 | 1999 | 31 | |
| 10 | 1998 | 28 | |
| 11 | 2001 | 25 | |
| 12 | 2018 | 25 | |
| 13 | 2013 | 24 | |
| 14 | 1996 | 24 | |
| 15 | 2002 | 15 | |
| 16 | 2001 | 10 | |
| 17 | 1997 | 8 | |
| 18 | 2001 | 4 | |
| 19 | 2011 | 1 | |
| 20 | 2018 | 0 |
About Prashant Malaviya
Prashant Malaviya is a scholar working on Sociology and Political Science, Marketing, Literature and Literary Theory, Experimental and Cognitive Psychology and Applied Psychology, having authored 20 papers that have together received 930 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (9 papers), Media Influence and Health (6 papers), Behavioral Health and Interventions (4 papers), Social and Intergroup Psychology (4 papers), Decision-Making and Behavioral Economics (2 papers), Multisensory perception and integration (2 papers) and Language, Metaphor, and Cognition (2 papers). The work is most often cited by research in Marketing (585 citations), General Decision Sciences (65 citations), Applied Psychology (151 citations), Information Systems and Management (97 citations) and Sociology and Political Science (517 citations). Prashant Malaviya has collaborated with scholars based in United States, Canada and France. Frequent co-authors include Joan Meyers‐Levy, Brian Sternthal, Debora V. Thompson, Jolita Kisielius, K. Sivakumar, Alice M. Tybout, Georgios A. Bakamitsos, Susan Jung Grant, C. Miguel Brendl and Ann L. McGill. Their work appears in journals such as Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, Journal of Marketing Research and Psychology and Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.