Keith S. Coulter

2.4k total citations
41 papers, 1.8k citations indexed

About

Keith S. Coulter is a scholar working on Marketing, Sociology and Political Science and Statistics and Probability. According to data from OpenAlex, Keith S. Coulter has authored 41 papers receiving a total of 1.8k indexed citations (citations by other indexed papers that have themselves been cited), including 25 papers in Marketing, 15 papers in Sociology and Political Science and 9 papers in Statistics and Probability. Recurrent topics in Keith S. Coulter's work include Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (12 papers) and Cognitive and developmental aspects of mathematical skills (9 papers). Keith S. Coulter is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (12 papers) and Cognitive and developmental aspects of mathematical skills (9 papers). Keith S. Coulter collaborates with scholars based in United States, Russia and Hong Kong. Keith S. Coulter's co-authors include Robin A. Coulter, Anne L. Roggeveen, Gerald Zaltman, Girish Punj, Patricia A. Norberg, Joseph Sarkis, Dhruv Grewal, Kent B. Monroe, Murphy A. Sewall and Michael J. Barone and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Keith S. Coulter

40 papers receiving 1.6k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Keith S. Coulter United States 19 1.0k 700 546 294 202 41 1.8k
Susan Powell Mantel United States 16 963 1.0× 525 0.8× 474 0.9× 157 0.5× 230 1.1× 27 1.6k
Rebecca W. Hamilton United States 18 1.3k 1.2× 671 1.0× 367 0.7× 240 0.8× 343 1.7× 36 2.1k
Debora V. Thompson United States 16 1.1k 1.1× 721 1.0× 314 0.6× 253 0.9× 370 1.8× 26 2.0k
Mark T. Spence Australia 22 1.1k 1.1× 797 1.1× 579 1.1× 268 0.9× 257 1.3× 51 2.0k
Robert J. Kent United States 17 1.5k 1.5× 965 1.4× 405 0.7× 305 1.0× 242 1.2× 29 2.2k
Haim Mano United States 14 1.4k 1.3× 860 1.2× 983 1.8× 300 1.0× 336 1.7× 23 2.3k
Steve Hoeffler United States 16 1.5k 1.5× 843 1.2× 456 0.8× 281 1.0× 209 1.0× 42 2.3k
Ronald C. Goodstein United States 17 2.1k 2.1× 1.0k 1.5× 885 1.6× 329 1.1× 271 1.3× 30 2.8k
Rajan Nataraajan United States 24 1.2k 1.2× 870 1.2× 736 1.3× 309 1.1× 240 1.2× 62 2.0k
Howard Marmorstein United States 16 1.5k 1.4× 788 1.1× 583 1.1× 406 1.4× 159 0.8× 34 2.2k

Countries citing papers authored by Keith S. Coulter

Since Specialization
Citations

This map shows the geographic impact of Keith S. Coulter's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Keith S. Coulter with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Keith S. Coulter more than expected).

Fields of papers citing papers by Keith S. Coulter

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Keith S. Coulter. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Keith S. Coulter. The network helps show where Keith S. Coulter may publish in the future.

Co-authorship network of co-authors of Keith S. Coulter

This figure shows the co-authorship network connecting the top 25 collaborators of Keith S. Coulter. A scholar is included among the top collaborators of Keith S. Coulter based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Keith S. Coulter. Keith S. Coulter is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Coulter, Keith S., et al.. (2021). How internal reference prices determine when a price’s location will influence consumer judgments. Marketing Letters. 33(4). 563–575. 1 indexed citations
2.
Coulter, Keith S.. (2020). Intimidation and distraction in an exercise context. International Journal of Sport and Exercise Psychology. 19(4). 668–686. 6 indexed citations
3.
Barone, Michael J., et al.. (2020). The Upside of Down: Presenting a Price in a Low or High Location Influences How Consumers Evaluate It. Journal of Retailing. 96(3). 397–410. 10 indexed citations
4.
5.
Coulter, Keith S. & Dhruv Grewal. (2013). Name-Letters and Birthday-Numbers: Implicit Egotism Effects in Pricing. Journal of Marketing. 78(3). 102–120. 17 indexed citations
6.
Coulter, Keith S.. (2013). Commentary on: “an appraisal of behavioral price research (Part I)”. AMS Review. 3(3). 135–140. 4 indexed citations
7.
Coulter, Keith S., et al.. (2012). It's Not All Relative: The Effects of Mental and Physical Positioning of Comparative Prices on Absolute versus Relative Discount Assessment. Journal of Retailing. 88(4). 512–527. 27 indexed citations
8.
Coulter, Keith S. & Anne L. Roggeveen. (2012). “Like it or not”. Management Research Review. 35(9). 878–899. 86 indexed citations
9.
Coulter, Keith S. & Anne L. Roggeveen. (2012). Deal or no deal?. Journal of Research in Interactive Marketing. 6(2). 78–95. 83 indexed citations
10.
Coulter, Keith S.. (2009). The Effects of Phonetic Symbolism on Comparative Price Perceptions. ACR North American Advances. 2 indexed citations
11.
Coulter, Keith S. & Patricia A. Norberg. (2009). The effects of physical distance between regular and sale prices on numerical difference perceptions. Journal of Consumer Psychology. 19(2). 144–157. 51 indexed citations
12.
Coulter, Keith S.. (2009). ENOUGH IS ENOUGH! OR IS IT? FACTORS THAT IMPACT SWITCHING INTENTIONS IN EXTENDED TRAVEL SERVICE TRANSACTIONS. Journal of Travel & Tourism Marketing. 26(2). 144–155. 11 indexed citations
13.
Coulter, Keith S. & Girish Punj. (2007). Understanding The Role Of Idiosyncratic Thinking In Brand Attitude Formation: The Dual Interference Model. Journal of Advertising. 36(1). 7–20. 18 indexed citations
14.
Coulter, Keith S. & Robin A. Coulter. (2005). Size Does Matter: The Effects of Magnitude Representation Congruency on Price Perceptions and Purchase Likelihood. Journal of Consumer Psychology. 15(1). 64–76. 82 indexed citations
15.
Coulter, Keith S. & Robin A. Coulter. (2003). The effects of industry knowledge on the development of trust in service relationships. International Journal of Research in Marketing. 20(1). 31–43. 148 indexed citations
16.
Coulter, Keith S. & Robin A. Coulter. (2002). Determinants of trust in a service provider: the moderating role of length of relationship. Journal of Services Marketing. 16(1). 35–50. 412 indexed citations
17.
Coulter, Keith S.. (1999). The application of airline yield management techniques to a holiday retail shopping setting. Journal of Product & Brand Management. 8(1). 61–72. 7 indexed citations
18.
Watt, James H., et al.. (1998). The Effects of Program Involvement and Commercial Position on Reactions to Embedded Commercials. ACR North American Advances.
19.
Coulter, Keith S.. (1998). The Effects of Affective Responses to Media Context on Advertising Evaluations. Journal of Advertising. 27(4). 41–51. 123 indexed citations
20.
Coulter, Keith S. & Murphy A. Sewall. (1995). the Effects of Editorial Context and Cognitive and Affective Moderators on Responses to Embedded Ads. ACR North American Advances. 9 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Susan Powell Mantel Breakdown of academic impact, for papers by Rebecca W. Hamilton Breakdown of academic impact, for papers by Debora V. Thompson Breakdown of academic impact, for papers by Mark T. Spence Breakdown of academic impact, for papers by Robert J. Kent Breakdown of academic impact, for papers by Haim Mano Breakdown of academic impact, for papers by Steve Hoeffler Breakdown of academic impact, for papers by Ronald C. Goodstein Breakdown of academic impact, for papers by Rajan Nataraajan Breakdown of academic impact, for papers by Howard Marmorstein
Rankless by CCL
2026