Keith S. Coulter
- Marketing top 0.5%
- Sociology and Political Science top 2%
- Organizational Behavior and Human Resource Management top 1%
- Information Systems and Management top 1%
- Social Psychology top 5%
- Co-authors
- Robin A. CoulterAnne L. RoggeveenGerald ZaltmanGirish PunjPatricia A. NorbergJoseph SarkisDhruv GrewalKent B. Monroe
- Topics
- Consumer Behavior in Brand Consumption and Identification (15 papers)Digital Marketing and Social Media (12 papers)Cognitive and developmental aspects of mathematical skills (9 papers)
- Partner nations
- United StatesRussiaHong Kong
In The Last Decade
Keith S. Coulter
40 papers receiving 1.6k citations
Peers
Comparison fields: 5 of 99
- Marketing 1.0k
- Sociology and Political Science 700
- Organizational Behavior and Human Resource Management 546
- Information Systems and Management 294
- Social Psychology 202
Countries citing papers authored by Keith S. Coulter
This map shows the geographic impact of Keith S. Coulter's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Keith S. Coulter with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Keith S. Coulter more than expected).
Fields of papers citing papers by Keith S. Coulter
This network shows the impact of papers produced by Keith S. Coulter. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Keith S. Coulter. The network helps show where Keith S. Coulter may publish in the future.
Co-authorship network of co-authors of Keith S. Coulter
This figure shows the co-authorship network connecting the top 25 collaborators of Keith S. Coulter. A scholar is included among the top collaborators of Keith S. Coulter based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Keith S. Coulter. Keith S. Coulter is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 6 | |
| 2 | 10 | |
| 3 | 17 | |
| 4 | 4 | |
| 5 | 17 | |
| 6 | 43 | |
| 7 | 27 | |
| 8 | 86 | |
| 9 | The Effects of Phonetic Symbolism on Comparative Price Perceptions | 2 |
| 10 | 51 | |
| 11 | 11 | |
| 12 | 6 | |
| 13 | 18 | |
| 14 | 82 | |
| 15 | 35 | |
| 16 | 412 | |
| 17 | 7 | |
| 18 | 123 | |
| 19 | The Effects of Program Involvement and Commercial Position on Reactions to Embedded Commercials | 0 |
| 20 | the Effects of Editorial Context and Cognitive and Affective Moderators on Responses to Embedded Ads | 9 |
About Keith S. Coulter
Keith S. Coulter is a scholar working on General Decision Sciences, Marketing and Statistics and Probability, having authored 41 papers that have together received 1.8k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (12 papers) and Cognitive and developmental aspects of mathematical skills (9 papers). The work is most often cited by research in Marketing (1.0k citations), General Decision Sciences (134 citations) and Organizational Behavior and Human Resource Management (546 citations). Keith S. Coulter has collaborated with scholars based in United States, Russia and Hong Kong. Frequent co-authors include Robin A. Coulter, Anne L. Roggeveen, Gerald Zaltman, Girish Punj, Patricia A. Norberg, Joseph Sarkis, Dhruv Grewal, Kent B. Monroe, Murphy A. Sewall and Michael J. Barone. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.