Nitika Garg
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
- Applied Psychology top 5%
- Behavioral Health and Interventions
Papers in
- Marketing 13
- Consumer Behavior in Brand Consumption and Identification 11
- Consumer Retail Behavior Studies 3
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- Emotions and Moral Behavior 7
- Cultural Differences and Values 4
- Co-authors
- J. Jeffrey Inman (3 shared papers)Brian Wansink (1 shared paper)Minu Kumar (1 shared paper)Jennifer S. Lerner (2 shared papers)Rahul Govind (10 shared papers)Jatinder Jit Singh (2 shared papers)Felix Septianto (3 shared papers)Vikas Mittal (4 shared papers)
- Journals
- European Journal of Marketing (4 papers)Journal of Consumer Psychology (3 papers)Journal of Business Ethics (2 papers)Australian Journal of Management (2 papers)Journal of the Association for Consumer Research (2 papers)
- Partner nations
- AustraliaUnited StatesSpain
In The Last Decade
Nitika Garg
26 papers receiving 831 citations
Peers
Comparison fields: 5 of 84
- Marketing 443
- Applied Psychology 172
- Social Psychology 295
- General Decision Sciences 25
- Information Systems and Management 90
Countries citing papers authored by Nitika Garg
This map shows the geographic impact of Nitika Garg's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nitika Garg with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nitika Garg more than expected).
Fields of papers citing papers by Nitika Garg
This network shows the impact of papers produced by Nitika Garg. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nitika Garg. The network helps show where Nitika Garg may publish in the future.
Co-authors
The 25 scholars most cited alongside Nitika Garg, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 29 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2006 | 259 | |
| 2 | 2010 | 141 | |
| 3 | 2012 | 103 | |
| 4 | 2017 | 66 | |
| 5 | 2016 | 39 | |
| 6 | 2021 | 36 | |
| 7 | 2020 | 34 | |
| 8 | 2021 | 33 | |
| 9 | 2022 | 33 | |
| 10 | 2012 | 27 | |
| 11 | 2018 | 26 | |
| 12 | 2021 | 20 | |
| 13 | 2017 | 16 | |
| 14 | 2021 | 12 | |
| 15 | 2019 | 10 | |
| 16 | 2014 | 9 | |
| 17 | 2018 | 7 | |
| 18 | 2023 | 6 | |
| 19 | 2020 | 4 | |
| 20 | The Effects of Weather on Negative Hedonic Consumption: What the Weather Tells the Marketer. | 2009 | 3 |
About Nitika Garg
Nitika Garg is a scholar working on Marketing, Social Psychology, Cognitive Neuroscience, Applied Psychology and Sociology and Political Science, having authored 29 papers that have together received 892 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (11 papers), Emotions and Moral Behavior (7 papers), Psychology of Moral and Emotional Judgment (7 papers), Behavioral Health and Interventions (7 papers), Cultural Differences and Values (4 papers), Decision-Making and Behavioral Economics (3 papers), Ethics in Business and Education (3 papers) and Consumer Retail Behavior Studies (3 papers). The work is most often cited by research in Marketing (443 citations), Applied Psychology (172 citations), Social Psychology (295 citations), General Decision Sciences (25 citations) and Information Systems and Management (90 citations). Nitika Garg has collaborated with scholars based in Australia, United States and Spain. Frequent co-authors include J. Jeffrey Inman, Brian Wansink, Minu Kumar, Jennifer S. Lerner, Rahul Govind, Jatinder Jit Singh, Felix Septianto, Vikas Mittal, Scott J. Vitell and Anish Nagpal. Their work appears in journals such as European Journal of Marketing, Journal of Consumer Psychology, Journal of Business Ethics, Australian Journal of Management and Journal of the Association for Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.