Nitika Garg

1.2k total citations
29 papers, 892 citations indexed

About

Nitika Garg is a scholar working on Marketing, Social Psychology and Cognitive Neuroscience. According to data from OpenAlex, Nitika Garg has authored 29 papers receiving a total of 892 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 10 papers in Social Psychology and 8 papers in Cognitive Neuroscience. Recurrent topics in Nitika Garg's work include Consumer Behavior in Brand Consumption and Identification (11 papers), Emotions and Moral Behavior (7 papers) and Psychology of Moral and Emotional Judgment (7 papers). Nitika Garg is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Emotions and Moral Behavior (7 papers) and Psychology of Moral and Emotional Judgment (7 papers). Nitika Garg collaborates with scholars based in Australia, United States and Spain. Nitika Garg's co-authors include J. Jeffrey Inman, Brian Wansink, Minu Kumar, Jennifer S. Lerner, Rahul Govind, Jatinder Jit Singh, Felix Septianto, Vikas Mittal, Scott J. Vitell and Anish Nagpal and has published in prestigious journals such as PLoS ONE, Journal of Marketing and Journal of Marketing Research.

In The Last Decade

Nitika Garg

26 papers receiving 831 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Nitika Garg Australia 13 443 295 229 172 160 29 892
Anirban Mukhopadhyay Hong Kong 17 569 1.3× 271 0.9× 406 1.8× 282 1.6× 115 0.7× 55 1.2k
Robin Tanner United States 11 447 1.0× 196 0.7× 320 1.4× 191 1.1× 137 0.9× 16 885
Xiuping Li Singapore 11 246 0.6× 240 0.8× 202 0.9× 147 0.9× 93 0.6× 20 705
Suresh Ramanathan United States 15 693 1.6× 205 0.7× 441 1.9× 287 1.7× 88 0.6× 29 1.2k
Caroline Roux Canada 9 398 0.9× 240 0.8× 241 1.1× 172 1.0× 112 0.7× 23 856
Jiewen Hong Hong Kong 10 475 1.1× 286 1.0× 351 1.5× 335 1.9× 64 0.4× 18 912
Travis J. Carter United States 9 375 0.8× 344 1.2× 358 1.6× 149 0.9× 120 0.8× 11 915
Minjung Koo United States 10 243 0.5× 260 0.9× 316 1.4× 346 2.0× 82 0.5× 19 799
Joshua J. Clarkson United States 19 237 0.5× 370 1.3× 556 2.4× 330 1.9× 141 0.9× 43 1.1k

Countries citing papers authored by Nitika Garg

Since Specialization
Citations

This map shows the geographic impact of Nitika Garg's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nitika Garg with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nitika Garg more than expected).

Fields of papers citing papers by Nitika Garg

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Nitika Garg. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nitika Garg. The network helps show where Nitika Garg may publish in the future.

Co-authorship network of co-authors of Nitika Garg

This figure shows the co-authorship network connecting the top 25 collaborators of Nitika Garg. A scholar is included among the top collaborators of Nitika Garg based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Nitika Garg. Nitika Garg is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Hoek, Annet C., Jacqui Webster, Simone Pettigrew, et al.. (2025). Knowledge, attitudes, and behaviours related to reduced-sodium salt: a systematic review. Journal of Human Hypertension. 40(1). 1–9.
2.
Garg, Nitika, et al.. (2023). “Inside” versus “outside” trends in consumer research. Journal of Consumer Psychology. 34(2). 225–246. 6 indexed citations
3.
Garg, Nitika, et al.. (2023). “Heart strings and purse strings” revisited: A preregistered replication and extension.. Journal of Experimental Psychology General. 152(7). 1873–1886. 1 indexed citations
4.
Govind, Rahul, Nitika Garg, & Lemuria Carter. (2023). Selling hope versus hate: the impact of partisan social media messaging on social distancing during the COVID-19 pandemic. European Journal of Marketing. 58(2). 632–658.
5.
Septianto, Felix & Nitika Garg. (2021). Grateful compliance: Gratitude effects on willingness to comply with responsible drinking messages. Psychology and Marketing. 38(9). 1460–1474. 12 indexed citations
6.
Garg, Nitika, et al.. (2021). The curious case of threat-awe: A theoretical and empirical reconceptualization.. Emotion. 22(7). 1653–1669. 36 indexed citations
7.
Garg, Nitika, Rahul Govind, & Anish Nagpal. (2021). Message framing effects on food consumption: A social marketing perspective. Australian Journal of Management. 46(4). 690–716. 20 indexed citations
8.
Septianto, Felix & Nitika Garg. (2021). The impact of gratitude (vs pride) on the effectiveness of cause-related marketing. European Journal of Marketing. 55(6). 1594–1623. 33 indexed citations
9.
Govind, Rahul, Nitika Garg, & Vikas Mittal. (2020). Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender. Journal of Marketing Research. 57(4). 717–738. 34 indexed citations
10.
Garg, Nitika. (2019). Misery wants control: The roles of helplessness and choice in the sadness–consumption relationship. Australian Journal of Management. 44(3). 407–424. 10 indexed citations
11.
Garg, Nitika, et al.. (2018). More Than Meets the Eye: the Influence of Tableware Aesthetics on Food Consumption. ACR North American Advances. 1 indexed citations
12.
Garg, Nitika, Lisa A. Williams, & Jennifer S. Lerner. (2018). The misery-is-not-miserly effect revisited: Replication despite opportunities for compensatory consumption. PLoS ONE. 13(6). e0199433–e0199433. 7 indexed citations
13.
Govind, Rahul, Nitika Garg, & Vikas Mittal. (2017). Weather, Affect, and Consumption Preference for Hedonic and Utilitarian Products: The Moderating Role of Gender. SSRN Electronic Journal. 1 indexed citations
14.
Garg, Nitika, J. Jeffrey Inman, & Vikas Mittal. (2017). Emotion effects on choice deferral. European Journal of Marketing. 51(9/10). 1631–1649. 16 indexed citations
15.
Govind, Rahul, Nitika Garg, & Wenbin Sun. (2014). Geographically Varying Effects of Weather on Tobacco Consumption: Implications for Health Marketing Initiatives. Health Marketing Quarterly. 31(1). 46–64. 9 indexed citations
16.
Reimann, Martin, Alan J. Malter, Joshua M. Ackerman, et al.. (2012). Embodiment in judgment and choice.. Journal of Neuroscience Psychology and Economics. 5(2). 104–123. 27 indexed citations
17.
Sun, Wenbin, Rahul Govind, & Nitika Garg. (2009). Geographic Differences in the Consumption of Hedonic Products: What the Weather Tells the Marketer!. ACR North American Advances. 2 indexed citations
18.
Govind, Rahul & Nitika Garg. (2009). The Effects of Weather on Negative Hedonic Consumption: What the Weather Tells the Marketer.. ACR Asia-Pacific Advances. 3 indexed citations
19.
Garg, Nitika, J. Jeffrey Inman, & Vikas Mittal. (2005). Incidental and Task‐Related Affect: A Re‐Inquiry and Extension of the Influence of Affect on Choice. Journal of Consumer Research. 32(1). 154–159.
20.
Garg, Nitika. (2003). Special Session Summary Beyond Valence: Negative Affect and Its Effects on Consumer Decision Making. ACR North American Advances. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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