Raquel Castaño

1.4k total citations
29 papers, 983 citations indexed

About

Raquel Castaño is a scholar working on Marketing, Sociology and Political Science and Applied Psychology. According to data from OpenAlex, Raquel Castaño has authored 29 papers receiving a total of 983 indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 5 papers in Sociology and Political Science and 5 papers in Applied Psychology. Recurrent topics in Raquel Castaño's work include Consumer Behavior in Brand Consumption and Identification (11 papers), Behavioral Health and Interventions (5 papers) and Consumer Retail Behavior Studies (4 papers). Raquel Castaño is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Behavioral Health and Interventions (5 papers) and Consumer Retail Behavior Studies (4 papers). Raquel Castaño collaborates with scholars based in Mexico, United States and Canada. Raquel Castaño's co-authors include Martin Reimann, Judith Lynne Zaichkowsky, Antoine Bechara, Harish Sujan, Manish Kacker, Mita Sujan, Eva María González Hernández, Lorena Carrete, Reto Felix and Edgar Centeno and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and IEEE Access.

In The Last Decade

Raquel Castaño

25 papers receiving 902 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Raquel Castaño Mexico 12 668 313 143 114 112 29 983
H. Onur Bodur Canada 15 623 0.9× 304 1.0× 132 0.9× 119 1.0× 116 1.0× 22 989
Mathew S. Isaac United States 12 622 0.9× 426 1.4× 225 1.6× 104 0.9× 105 0.9× 42 1.0k
Marcelo Vinhal Nepomuceno Canada 17 583 0.9× 416 1.3× 87 0.6× 132 1.2× 141 1.3× 36 1.0k
Ann Kronrod United States 15 571 0.9× 458 1.5× 221 1.5× 140 1.2× 69 0.6× 29 1.1k
David Gal United States 6 558 0.8× 352 1.1× 222 1.6× 94 0.8× 95 0.8× 7 895
Silvia Bellezza United States 10 621 0.9× 427 1.4× 68 0.5× 246 2.2× 109 1.0× 19 970
Élodie Gentina France 23 514 0.8× 522 1.7× 109 0.8× 233 2.0× 138 1.2× 60 1.2k
Adilson Borges France 20 898 1.3× 353 1.1× 135 0.9× 155 1.4× 370 3.3× 45 1.3k
Gergana Y. Nenkov United States 19 516 0.8× 324 1.0× 111 0.8× 273 2.4× 129 1.2× 39 1.2k
Monika Koller Austria 15 712 1.1× 488 1.6× 98 0.7× 108 0.9× 320 2.9× 35 1.3k

Countries citing papers authored by Raquel Castaño

Since Specialization
Citations

This map shows the geographic impact of Raquel Castaño's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Raquel Castaño with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Raquel Castaño more than expected).

Fields of papers citing papers by Raquel Castaño

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Raquel Castaño. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Raquel Castaño. The network helps show where Raquel Castaño may publish in the future.

Co-authorship network of co-authors of Raquel Castaño

This figure shows the co-authorship network connecting the top 25 collaborators of Raquel Castaño. A scholar is included among the top collaborators of Raquel Castaño based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Raquel Castaño. Raquel Castaño is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Okoye, Kingsley, et al.. (2024). Analyzing the impact of digitized-education toward the future of education: A comparative study based on students’ evaluation of teaching data. Studies In Educational Evaluation. 82. 101359–101359. 6 indexed citations
2.
Reimann, Martin, et al.. (2023). When Brand Narratives Are Written in Metaphoric Terms, Can They Weaken Self-Brand Connections?. Journal of the Association for Consumer Research. 9(1). 21–31. 3 indexed citations
3.
4.
Castaño, Raquel, et al.. (2022). Educational model transition: Student evaluation of teaching amid the COVID-19 pandemic. Frontiers in Education. 7. 8 indexed citations
5.
Felix, Reto, Eva María González Hernández, Raquel Castaño, Lorena Carrete, & Richard T. Gretz. (2021). When the green in green packaging backfires: Gender effects and perceived masculinity of environmentally friendly products. International Journal of Consumer Studies. 46(3). 925–943. 41 indexed citations
6.
Chávez‐Flores, David, et al.. (2019). If I indulge first, I will eat less overall: The unexpected interaction effect of indulgence and presentation order on consumption.. Journal of Experimental Psychology Applied. 25(2). 162–176. 7 indexed citations
7.
Castaño, Raquel, et al.. (2019). Inverse socialization with technology: understanding intergenerational family dynamics. Journal of Consumer Marketing. 36(6). 818–826. 15 indexed citations
8.
Hernández, Eva María González, Reto Felix, Lorena Carrete, Edgar Centeno, & Raquel Castaño. (2015). Green Shades: A Segmentation Approach Based on Ecological Consumer Behavior in an Emerging Economy. The Journal of Marketing Theory and Practice. 23(3). 287–302. 50 indexed citations
9.
Rajagopal, N.A. & Raquel Castaño. (2015). Understanding Consumer Behavior and Consumption Experience. Advances in marketing, customer relationship management, and e-services book series. 8 indexed citations
10.
Castaño, Raquel, et al.. (2014). A matter of love: consumers’ relationships with original brands and their counterfeits. Journal of Consumer Marketing. 31(6/7). 475–482. 26 indexed citations
11.
Carrete, Lorena, Raquel Castaño, Reto Felix, Edgar Centeno, & Eva María González Hernández. (2012). Green consumer behavior in an emerging economy: confusion, credibility, and compatibility. Journal of Consumer Marketing. 29(7). 470–481. 155 indexed citations
12.
Reimann, Martin, Alan J. Malter, Joshua M. Ackerman, et al.. (2012). Embodiment in judgment and choice.. Journal of Neuroscience Psychology and Economics. 5(2). 104–123. 27 indexed citations
13.
Reimann, Martin, Raquel Castaño, Judith Lynne Zaichkowsky, & Antoine Bechara. (2012). Novel versus familiar brands: An analysis of neurophysiology, response latency, and choice. Marketing Letters. 23(3). 745–759. 35 indexed citations
14.
Reimann, Martin, Raquel Castaño, Judith Lynne Zaichkowsky, & Antoine Bechara. (2011). Psychological and Neurophysiological Investigations of Close Consumer-Brand Relationships. CBS Research Portal (Copenhagen Business School). 39. 411–413. 1 indexed citations
15.
Castaño, Raquel, et al.. (2010). User intention and consumer needs of packaged mobile data services in Mexico. 1(2). 129–129. 3 indexed citations
16.
Castaño, Raquel, et al.. (2010). Cross‐border shopping: family narratives. Qualitative Market Research An International Journal. 13(1). 45–57. 8 indexed citations
17.
Castaño, Raquel, et al.. (2010). Constructing identity through the consumption of counterfeit luxury goods. Qualitative Market Research An International Journal. 13(3). 219–235. 107 indexed citations
18.
Castaño, Raquel, Mita Sujan, Manish Kacker, & Harish Sujan. (2009). Preparing for the Adoption of the New Arrival. 1(2). 16–23.
19.
Castaño, Raquel, Mita Sujan, Manish Kacker, & Harish Sujan. (2008). Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation. Journal of Marketing Research. 45(3). 320–336. 204 indexed citations
20.
Castaño, Raquel, Mita Sujan, Manish Kacker, & Harish Sujan. (2007). Managing Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation. 9 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026