Minu Kumar
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
- Social Psychology top 5%
- Color perception and design
Papers in
-
- Consumer Behavior in Brand Consumption and Identification 7
- Consumer Retail Behavior Studies 2
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- Color perception and design 5
- Co-authors
- Charles H. Noble (3 shared papers)Nitika Garg (1 shared paper)Michael G. Luchs (1 shared paper)Douglas W. Vorhies (1 shared paper)Janell D. Townsend (1 shared paper)Ulrich R. Orth (1 shared paper)Rebecca J. Slotegraaf (1 shared paper)Ruby P. Lee (3 shared papers)
- Journals
- Journal of Product Innovation Management (5 papers)Business Horizons (1 paper)International Journal of Research in Marketing (1 paper)Journal of the Academy of Marketing Science (1 paper)Journal of Business Ethics (1 paper)
- Partner nations
- United StatesAustraliaUnited Kingdom
In The Last Decade
Minu Kumar
10 papers receiving 610 citations
Peers
Comparison fields: 5 of 71
- Marketing 442
- Social Psychology 200
- Management of Technology and Innovation 49
- Organizational Behavior and Human Resource Management 72
- Strategy and Management 102
Countries citing papers authored by Minu Kumar
This map shows the geographic impact of Minu Kumar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Minu Kumar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Minu Kumar more than expected).
Fields of papers citing papers by Minu Kumar
This network shows the impact of papers produced by Minu Kumar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Minu Kumar. The network helps show where Minu Kumar may publish in the future.
Co-authors
The 10 scholars most cited alongside Minu Kumar, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2010 | 141 | |
| 2 | 2010 | 135 | |
| 3 | 2015 | 127 | |
| 4 | 2015 | 88 | |
| 5 | 2008 | 70 | |
| 6 | 2014 | 62 | |
| 7 | 2020 | 18 | |
| 8 | 2020 | 6 | |
| 9 | 2015 | 2 | |
| 10 | 2024 | 2 | |
| 11 | 2025 | 0 | |
| 12 | 2025 | 0 |
About Minu Kumar
Minu Kumar is a scholar working on Marketing, Social Psychology, Cognitive Neuroscience, Computer Science Applications and Organizational Behavior and Human Resource Management, having authored 12 papers that have together received 651 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (7 papers), Color perception and design (5 papers), Aesthetic Perception and Analysis (3 papers), Customer Service Quality and Loyalty (2 papers), Consumer Retail Behavior Studies (2 papers), Library Science and Information Systems (1 paper), Open Source Software Innovations (1 paper) and Fashion and Cultural Textiles (1 paper). The work is most often cited by research in Marketing (442 citations), Social Psychology (200 citations), Management of Technology and Innovation (49 citations), Organizational Behavior and Human Resource Management (72 citations) and Strategy and Management (102 citations). Minu Kumar has collaborated with scholars based in United States, Australia and United Kingdom. Frequent co-authors include Charles H. Noble, Nitika Garg, Michael G. Luchs, Douglas W. Vorhies, Janell D. Townsend, Ulrich R. Orth, Rebecca J. Slotegraaf, Ruby P. Lee, Gerda Gemser and Luigi M. De Luca. Their work appears in journals such as Journal of Product Innovation Management, Business Horizons, International Journal of Research in Marketing, Journal of the Academy of Marketing Science and Journal of Business Ethics.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.