Minu Kumar

950 total citations
12 papers, 651 citations indexed

About

Minu Kumar is a scholar working on Marketing, Social Psychology and Cognitive Neuroscience. According to data from OpenAlex, Minu Kumar has authored 12 papers receiving a total of 651 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 5 papers in Social Psychology and 3 papers in Cognitive Neuroscience. Recurrent topics in Minu Kumar's work include Consumer Behavior in Brand Consumption and Identification (7 papers), Color perception and design (5 papers) and Aesthetic Perception and Analysis (3 papers). Minu Kumar is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Color perception and design (5 papers) and Aesthetic Perception and Analysis (3 papers). Minu Kumar collaborates with scholars based in United States, Australia and United Kingdom. Minu Kumar's co-authors include Charles H. Noble, Nitika Garg, Michael G. Luchs, Janell D. Townsend, Douglas W. Vorhies, Ulrich R. Orth, Rebecca J. Slotegraaf, Gerda Gemser, Luigi M. De Luca and Ruby P. Lee and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of the Academy of Marketing Science.

In The Last Decade

Minu Kumar

10 papers receiving 610 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Minu Kumar United States 7 442 200 122 102 93 12 651
Keven Malkewitz United States 8 714 1.6× 401 2.0× 100 0.8× 45 0.4× 74 0.8× 13 892
Jennifer Gregan‐Paxton United States 9 308 0.7× 110 0.6× 194 1.6× 52 0.5× 23 0.2× 15 575
Emanuel de Bellis Switzerland 11 291 0.7× 80 0.4× 207 1.7× 37 0.4× 49 0.5× 21 633
Tore Kristensen Denmark 9 198 0.4× 239 1.2× 38 0.3× 81 0.8× 38 0.4× 23 545
Toni‐Matti Karjalainen Finland 9 222 0.5× 184 0.9× 48 0.4× 52 0.5× 33 0.4× 38 443
Gaetano Miceli Italy 9 312 0.7× 94 0.5× 146 1.2× 44 0.4× 19 0.2× 27 449
Osmud Rahman Canada 16 452 1.0× 130 0.7× 107 0.9× 81 0.8× 10 0.1× 40 661
Christine M. Page United States 8 285 0.6× 114 0.6× 170 1.4× 29 0.3× 71 0.8× 9 467
Thomas van Rompay Netherlands 10 132 0.3× 103 0.5× 78 0.6× 76 0.7× 35 0.4× 15 439
Scott Young United States 8 562 1.3× 187 0.9× 105 0.9× 31 0.3× 88 0.9× 12 868

Countries citing papers authored by Minu Kumar

Since Specialization
Citations

This map shows the geographic impact of Minu Kumar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Minu Kumar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Minu Kumar more than expected).

Fields of papers citing papers by Minu Kumar

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Minu Kumar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Minu Kumar. The network helps show where Minu Kumar may publish in the future.

Co-authorship network of co-authors of Minu Kumar

This figure shows the co-authorship network connecting the top 25 collaborators of Minu Kumar. A scholar is included among the top collaborators of Minu Kumar based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Minu Kumar. Minu Kumar is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

12 of 12 papers shown
1.
Gemser, Gerda, Luigi M. De Luca, Minu Kumar, & Ruby P. Lee. (2025). From the Editors: Looking Forward and Looking Back: Guidelines for the Catalyst and Review Articles in JPIM. Journal of Product Innovation Management. 42(5). 791–793.
2.
Luca, Luigi M. De, Gerda Gemser, Minu Kumar, & Ruby P. Lee. (2025). Preparing a successful submission for JPIM. Journal of Product Innovation Management. 42(3). 471–474.
3.
Luca, Luigi M. De, Gerda Gemser, Minu Kumar, & Ruby P. Lee. (2024). Opening thoughts from the new Editors. Journal of Product Innovation Management. 42(1). 3–8. 2 indexed citations
4.
Orth, Ulrich R., et al.. (2020). Designing for the genders: The role of visual harmony. International Journal of Research in Marketing. 37(4). 697–713. 18 indexed citations
5.
Kumar, Minu, et al.. (2020). Using product development information to spur the adoption of continuous improvement products. Journal of the Academy of Marketing Science. 48(6). 1156–1173. 6 indexed citations
6.
7.
Luchs, Michael G. & Minu Kumar. (2015). “Yes, but this Other One Looks Better/Works Better”: How do Consumers Respond to Trade-offs Between Sustainability and Other Valued Attributes?. Journal of Business Ethics. 140(3). 567–584. 127 indexed citations
8.
Kumar, Minu & Charles H. Noble. (2015). Beyond form and function: Why do consumers value product design?. Journal of Business Research. 69(2). 613–620. 88 indexed citations
9.
Kumar, Minu, Janell D. Townsend, & Douglas W. Vorhies. (2014). Enhancing Consumers' Affection for a Brand Using Product Design. Journal of Product Innovation Management. 32(5). 716–730. 62 indexed citations
10.
Noble, Charles H. & Minu Kumar. (2010). Exploring the Appeal of Product Design: A Grounded, Value‐Based Model of Key Design Elements and Relationships*. Journal of Product Innovation Management. 27(5). 640–657. 135 indexed citations
11.
Kumar, Minu & Nitika Garg. (2010). Aesthetic principles and cognitive emotion appraisals: How much of the beauty lies in the eye of the beholder?. Journal of Consumer Psychology. 20(4). 485–494. 141 indexed citations
12.
Noble, Charles H. & Minu Kumar. (2008). Using product design strategically to create deeper consumer connections. Business Horizons. 51(5). 441–450. 70 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Keven Malkewitz Breakdown of academic impact, for papers by Jennifer Gregan‐Paxton Breakdown of academic impact, for papers by Emanuel de Bellis Breakdown of academic impact, for papers by Tore Kristensen Breakdown of academic impact, for papers by Toni‐Matti Karjalainen Breakdown of academic impact, for papers by Gaetano Miceli Breakdown of academic impact, for papers by Osmud Rahman Breakdown of academic impact, for papers by Christine M. Page Breakdown of academic impact, for papers by Thomas van Rompay Breakdown of academic impact, for papers by Scott Young
Rankless by CCL
2026