Aaron Ahuvia

10.5k total citations · 4 hit papers
45 papers, 7.1k citations indexed

About

Aaron Ahuvia is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Aaron Ahuvia has authored 45 papers receiving a total of 7.1k indexed citations (citations by other indexed papers that have themselves been cited), including 24 papers in Marketing, 18 papers in Sociology and Political Science and 13 papers in Social Psychology. Recurrent topics in Aaron Ahuvia's work include Consumer Behavior in Brand Consumption and Identification (24 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (8 papers). Aaron Ahuvia is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (24 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (8 papers). Aaron Ahuvia collaborates with scholars based in United States, Germany and Canada. Aaron Ahuvia's co-authors include Barbara A. Carroll, Nancy Wong, Rajeev Batra, Richard P. Bagozzi, Tim Kasser, Philipp A. Rauschnabel, Mara B. Adelman, Douglas C. Friedman, Frédérick M. E. Grouzet and Peter Schmuck and has published in prestigious journals such as Journal of Personality and Social Psychology, SHILAP Revista de lepidopterología and Journal of Marketing.

In The Last Decade

Aaron Ahuvia

44 papers receiving 6.5k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Some antecedents and outcomes of brand love

2006 1.6k citations Barbara A. Carroll, Aaron Ahuvia Marketing Letters profile →
Brand Love

2011 1.1k citations Rajeev Batra, Aaron Ahuvia et al. profile →
Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives

2005 821 citations Aaron Ahuvia profile →
Personal taste and family face: Luxury consumption in Confucian and western societies

1998 752 citations Nancy Wong, Aaron Ahuvia Psychology and Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Aaron Ahuvia United States	26	4.8k	3.7k	2.0k	1.5k	537	45	7.1k
Deborah Roedder John United States	37	5.0k 1.1×	3.0k 0.8×	1.2k 0.6×	1.5k 1.0×	553 1.0×	76	7.5k
David Glen Mick United States	32	4.2k 0.9×	2.6k 0.7×	1.6k 0.8×	1.1k 0.7×	932 1.7×	61	7.4k
John F. Sherry United States	41	6.5k 1.4×	4.4k 1.2×	2.3k 1.1×	1.5k 1.0×	548 1.0×	124	11.5k
Sharon Shavitt United States	37	2.8k 0.6×	3.4k 0.9×	915 0.5×	2.2k 1.4×	369 0.7×	88	6.3k
Durairaj Maheswaran United States	36	4.8k 1.0×	4.4k 1.2×	1.5k 0.7×	2.0k 1.3×	494 0.9×	52	9.0k
Jennifer Edson Escalas United States	22	4.1k 0.9×	3.3k 0.9×	1.1k 0.6×	902 0.6×	398 0.7×	41	5.8k
George P. Moschis United States	43	4.6k 1.0×	2.9k 0.8×	1.1k 0.5×	870 0.6×	269 0.5×	171	7.2k
L. J. Shrum United States	40	3.5k 0.7×	2.9k 0.8×	588 0.3×	1.2k 0.8×	521 1.0×	93	7.0k
Joan Meyers‐Levy United States	35	4.4k 0.9×	3.0k 0.8×	1.1k 0.5×	1.4k 0.9×	860 1.6×	49	7.1k
Pamela M. Homer United States	24	3.7k 0.8×	2.6k 0.7×	1.2k 0.6×	1.0k 0.7×	254 0.5×	43	5.6k

Countries citing papers authored by Aaron Ahuvia

Since Specialization

Citations

This map shows the geographic impact of Aaron Ahuvia's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Aaron Ahuvia with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Aaron Ahuvia more than expected).

Fields of papers citing papers by Aaron Ahuvia

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Aaron Ahuvia. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Aaron Ahuvia. The network helps show where Aaron Ahuvia may publish in the future.

Co-authorship network of co-authors of Aaron Ahuvia

This figure shows the co-authorship network connecting the top 25 collaborators of Aaron Ahuvia. A scholar is included among the top collaborators of Aaron Ahuvia based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Aaron Ahuvia. Aaron Ahuvia is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

1.

Rauschnabel, Philipp A., et al.. (2024). Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love. Psychology and Marketing. 41(4). 819–837. 33 indexed citations

2.

Ahuvia, Aaron, Barbara A. Carroll, & Yi Yang. (2017). Consumer Culture Theory and Lifestyle Segmentation. SHILAP Revista de lepidopterología. 2(4). 4 indexed citations

3.

Bagozzi, Richard P., Rajeev Batra, & Aaron Ahuvia. (2016). Brand love: development and validation of a practical scale. Marketing Letters. 28(1). 1–14. 268 indexed citations

4.

Ahuvia, Aaron, Rajeev Batra, & Richard P. Bagozzi. (2014). Love, Desire, and Identity: A Conditional Integration Theory of the Love of Things. 364–379. 40 indexed citations

5.

Nguyen, Ann W., Robert Joseph Taylor, Linda M. Chatters, et al.. (2013). Mosque-Based Emotional Support Among Young Muslim Americans. Review of Religious Research. 55(4). 535–555. 21 indexed citations

6.

Ahuvia, Aaron, Rajeev Batra, & Richard P. Bagozzi. (2008). Brand Love: Towards an Integrative Model. ACR North American Advances. 15 indexed citations

7.

Ahuvia, Aaron, et al.. (2008). Sex on TV: A content interpretive analysis. 1 indexed citations

8.

Carroll, Barbara A. & Aaron Ahuvia. (2006). Some antecedents and outcomes of brand love. Marketing Letters. 17(2). 79–89. 1560 indexed citations breakdown →

9.

Grouzet, Frédérick M. E., Tim Kasser, Aaron Ahuvia, et al.. (2005). The Structure of Goal Contents Across 15 Cultures.. Journal of Personality and Social Psychology. 89(5). 800–816. 498 indexed citations

10.

Ahuvia, Aaron. (2002). Individualism/Collectivism and Cultures of Happiness: A Theoretical Conjecture on the Relationship between Consumption, Culture and Subjective Well-Being at the National Level. Journal of Happiness Studies. 3(1). 23–36. 168 indexed citations

11.

Ahuvia, Aaron & Nancy Wong. (2002). Personality and Values Based Materialism: Their Relationship and Origins. Journal of Consumer Psychology. 12(4). 389–402. 52 indexed citations

12.

Ahuvia, Aaron & Nancy Wong. (2002). Personality and Values Based Materialism: Their Relationship and Origins. Journal of Consumer Psychology. 12(4). 389–402. 52 indexed citations

13.

Ahuvia, Aaron. (2001). Well-being in cultures of choice: A cross-cultural perspective.. American Psychologist. 56(1). 77–78. 18 indexed citations

14.

Ahuvia, Aaron. (1998). Social Criticism of Advertising: On the Role of Literary Theory and the Use of Data. Journal of Advertising. 27(1). 143–162. 12 indexed citations

15.

Ahuvia, Aaron & Nancy Wong. (1995). Materialism: Origins and Implications For Personal Well-Being. ACR European Advances. 64 indexed citations

16.

Adelman, Mara B. & Aaron Ahuvia. (1995). Social support in the service sector. Journal of Business Research. 32(3). 273–282. 75 indexed citations

17.

Ahuvia, Aaron. (1993). I love it! : towards a unifying theory of love across diverse love objects (abridged). Deep Blue (University of Michigan). 5 indexed citations

18.

Ahuvia, Aaron. (1992). For the Love of Money: Materialism and Product Love. 27 indexed citations

19.

Ahuvia, Aaron & Mara B. Adelman. (1992). Formal Intermediaries in the Marriage Market: A Typology and Review. Journal of Marriage and the Family. 54(2). 452–452. 64 indexed citations

20.

Adelman, Mara B. & Aaron Ahuvia. (1991). Mediated channels for mate seeking: A solution to involuntary singlehood?. Critical Studies in Mass Communication. 8(3). 273–289. 19 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact