Naresh K. Malhotra
- Marketing top 0.02%
- Consumer Behavior in Brand Consumption and Identification 45
- Consumer Market Behavior and Pricing 22
- Consumer Retail Behavior Studies 13
- Information Systems and Management top 0.01%
- Technology Adoption and User Behaviour 12
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- Customer Service Quality and Loyalty 49
- Strategy and Management top 0.2%
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- Digital Marketing and Social Media 21
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- Management and Marketing Education 19
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- Economic and Environmental Valuation 14
- Co-authors
- Lynn R. KahleSung S. KimJames AgarwalAshutosh PatilDavid F. BirksEdward E. RigdonCharla MathwickDaniel Nunan
- Cited by
- MarketingInformation Systems and ManagementOrganizational Behavior and Human Resource Management
- Journals
- Journal of Marketing Research (21 papers)Journal of the Academy of Marketing Science (12 papers)International Marketing Review (12 papers)
- Partner nations
- United StatesCanadaIndia
In The Last Decade
Naresh K. Malhotra
203 papers receiving 20.4k citations
Hit Papers
Peers
Comparison fields: 5 of 192
- Marketing 9.0k
- Information Systems and Management 5.3k
- Organizational Behavior and Human Resource Management 6.6k
- Tourism, Leisure and Hospitality Management 382
- Strategy and Management 3.5k
Countries citing papers authored by Naresh K. Malhotra
This map shows the geographic impact of Naresh K. Malhotra's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Naresh K. Malhotra with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Naresh K. Malhotra more than expected).
Fields of papers citing papers by Naresh K. Malhotra
This network shows the impact of papers produced by Naresh K. Malhotra. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Naresh K. Malhotra. The network helps show where Naresh K. Malhotra may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Naresh K. Malhotra, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Marketing Research: Current State and Next Steps | 2018 | 6 |
| 2 | Standard Chartered Bank, ICICI and SBI-A Comparative Analysis in Post Reforms Scenario | 2015 | 2 |
| 3 | Essentials of marketing research : a hands-on orientation | 2015 | 79 |
| 4 | Marketing research and modeling | 2014 | 1 |
| 5 | 2014 | 54 | |
| 6 | Structural Equation Modeling with LISREL: An Initial Vision | 2014 | 18 |
| 7 | Performance Appraisal of Indian Public Sector Banks | 2013 | 13 |
| 8 | Por qué el cliente dice adiós a su empresa | 2011 | 1 |
| 9 | Marketing Research: an applied approach: 3rd European Edition | 2007 | 148 |
| 10 | 2005 | 91 | |
| 11 | 2002 | 9 | |
| 12 | Global bifurcations in periodically excited shallow arch structures | 1995 | 0 |
| 13 | Parametrically excited Hopf bifurcation with non-semisimple 1: 1 resonance | 1992 | 4 |
| 14 | Some Methodological Issues in Consumer Research | 1991 | 1 |
| 15 | Shopping For Durables: Some Observations | 1983 | 2 |
| 16 | 1981 | 1 | |
| 17 | Les styles cognitifs, une nouvelle approche de la segmentation des merchés | 1980 | 1 |
| 18 | Accommodative Cognitive Style Differences in Consumer Reduction of Alternatives | 1980 | 1 |
| 19 | Consumer information seeking and information processing : an alternative theoretical framework and some empirical investigations | 1979 | 2 |
| 20 | Multiattribute Preference Models For Consumer Research: a Synthesis | 1979 | 9 |
About Naresh K. Malhotra
Naresh K. Malhotra is a scholar working on Marketing, Organizational Behavior and Human Resource Management and General Decision Sciences, having authored 207 papers that have together received 23.3k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (49 papers), Consumer Behavior in Brand Consumption and Identification (45 papers), Consumer Market Behavior and Pricing (22 papers), Digital Marketing and Social Media (21 papers), Management and Marketing Education (19 papers), Economic and Environmental Valuation (14 papers), Consumer Retail Behavior Studies (13 papers) and Technology Adoption and User Behaviour (12 papers). The work is most often cited by research in Marketing (9.0k citations), Information Systems and Management (5.3k citations) and Organizational Behavior and Human Resource Management (6.6k citations). Naresh K. Malhotra has collaborated with scholars based in United States, Canada and India. Frequent co-authors include Lynn R. Kahle, Sung S. Kim, James Agarwal, Ashutosh Patil, David F. Birks, Edward E. Rigdon, Charla Mathwick, Daniel Nunan, Mark Peterson and Arun K. Jain. Their work appears in journals such as Journal of Marketing Research, Journal of the Academy of Marketing Science, International Marketing Review, Journal of Business Research and Journal of Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.