Naresh K. Malhotra

33.3k total citations · 7 hit papers
207 papers, 23.3k citations indexed

About

Naresh K. Malhotra is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Naresh K. Malhotra has authored 207 papers receiving a total of 23.3k indexed citations (citations by other indexed papers that have themselves been cited), including 80 papers in Marketing, 54 papers in Organizational Behavior and Human Resource Management and 27 papers in Sociology and Political Science. Recurrent topics in Naresh K. Malhotra's work include Customer Service Quality and Loyalty (49 papers), Consumer Behavior in Brand Consumption and Identification (45 papers) and Consumer Market Behavior and Pricing (22 papers). Naresh K. Malhotra is often cited by papers focused on Customer Service Quality and Loyalty (49 papers), Consumer Behavior in Brand Consumption and Identification (45 papers) and Consumer Market Behavior and Pricing (22 papers). Naresh K. Malhotra collaborates with scholars based in United States, Canada and India. Naresh K. Malhotra's co-authors include Lynn R. Kahle, Sung S. Kim, James Agarwal, Ashutosh Patil, David F. Birks, Edward E. Rigdon, Charla Mathwick, Daniel Nunan, Mark Peterson and Arun K. Jain and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Naresh K. Malhotra

203 papers receiving 20.4k citations

Hit Papers

Marketing Research: An Applied Orientation 1982 2026 1996 2011 1994 2006 2004 2001 2000 1000 2.0k 3.0k 4.0k

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Naresh K. Malhotra United States 55 9.0k 8.9k 6.6k 5.3k 3.5k 207 23.3k
Jagdish N. Sheth United States 61 12.4k 1.4× 7.3k 0.8× 8.4k 1.3× 3.4k 0.7× 4.4k 1.3× 253 22.8k
Martin Wetzels Netherlands 51 6.7k 0.7× 7.6k 0.9× 5.9k 0.9× 4.9k 0.9× 3.1k 0.9× 155 18.2k
Barry J. Babin United States 53 11.4k 1.3× 8.8k 1.0× 10.0k 1.5× 4.3k 0.8× 2.9k 0.8× 133 25.9k
William O. Bearden United States 55 10.0k 1.1× 6.7k 0.8× 6.0k 0.9× 2.9k 0.5× 2.7k 0.8× 144 18.8k
Adamantios Diamantopoulos Austria 70 11.2k 1.2× 8.4k 0.9× 6.5k 1.0× 3.0k 0.6× 7.2k 2.0× 182 27.2k
John Lynch United States 47 10.2k 1.1× 8.4k 0.9× 5.0k 0.8× 3.1k 0.6× 2.9k 0.8× 154 24.6k
Roland T. Rust United States 63 12.5k 1.4× 7.1k 0.8× 10.5k 1.6× 3.6k 0.7× 4.1k 1.2× 164 23.4k
Donald R. Lehmann United States 69 13.4k 1.5× 6.6k 0.8× 7.8k 1.2× 2.5k 0.5× 3.9k 1.1× 257 23.6k
Philip Kotler United States 76 13.4k 1.5× 9.9k 1.1× 8.8k 1.3× 2.7k 0.5× 7.8k 2.2× 363 32.1k
Christine Moorman United States 45 7.7k 0.9× 6.1k 0.7× 9.3k 1.4× 3.1k 0.6× 8.6k 2.4× 88 22.0k

Countries citing papers authored by Naresh K. Malhotra

Since Specialization
Citations

This map shows the geographic impact of Naresh K. Malhotra's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Naresh K. Malhotra with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Naresh K. Malhotra more than expected).

Fields of papers citing papers by Naresh K. Malhotra

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Naresh K. Malhotra. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Naresh K. Malhotra. The network helps show where Naresh K. Malhotra may publish in the future.

Co-authorship network of co-authors of Naresh K. Malhotra

This figure shows the co-authorship network connecting the top 25 collaborators of Naresh K. Malhotra. A scholar is included among the top collaborators of Naresh K. Malhotra based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Naresh K. Malhotra. Naresh K. Malhotra is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Malhotra, Naresh K.. (2015). Essentials of marketing research : a hands-on orientation. 79 indexed citations
2.
Malhotra, Naresh K.. (2015). Standard Chartered Bank, ICICI and SBI-A Comparative Analysis in Post Reforms Scenario. 5(10). 15–20. 2 indexed citations
3.
Maity, Moutusy, Mayukh Dass, & Naresh K. Malhotra. (2014). The Antecedents and Moderators of Offline Information Search: A Meta-Analysis. Journal of Retailing. 90(2). 233–254. 54 indexed citations
4.
Malhotra, Naresh K., Evandro Luiz Lopes, & Ricardo Teixeira Veiga. (2014). Structural Equation Modeling with LISREL: An Initial Vision. SSRN Electronic Journal. 18 indexed citations
5.
Wind, Yoram, Jagdish N. Sheth, Vithala R. Rao, et al.. (2014). Marketing research and modeling. Sage eBooks. 1 indexed citations
6.
Malhotra, Naresh K., et al.. (2013). Performance Appraisal of Indian Public Sector Banks. SSRN Electronic Journal. 13 indexed citations
7.
Malhotra, Naresh K., James Agarwal, & Nelson Oly Ndubisi. (2011). Por qué el cliente dice adiós a su empresa. 6–13. 1 indexed citations
8.
Malhotra, Naresh K. & David F. Birks. (2007). Marketing Research: an applied approach: 3rd European Edition. ePrints Soton (University of Southampton). 148 indexed citations
9.
Wu, Lan, Naresh K. Malhotra, & Koert van Ittersum. (2006). Excessive Buing: Conceptual Typology and Scale Development. ACR North American Advances. 2 indexed citations
10.
Agarwal, James & Naresh K. Malhotra. (2005). An integrated model of attitude and affect: Theoretical foundation and an empirical investigation. Journal of Business Research. 58(4). 483–493. 91 indexed citations
11.
Agarwal, James, et al.. (2002). Does NAFTA Influence Mexico's Product Image? A Theoretical Framework and an Empirical Investigation in Two Countries. Management International Review. 42(4). 441. 9 indexed citations
12.
Malhotra, Naresh K. & N. Sri Namachchivaya. (1995). Global bifurcations in periodically excited shallow arch structures. 742–745.
13.
Namachchivaya, N. Sri & Naresh K. Malhotra. (1992). Parametrically excited Hopf bifurcation with non-semisimple 1: 1 resonance. 29–46. 4 indexed citations
14.
Malhotra, Naresh K.. (1991). Some Methodological Issues in Consumer Research. ACR North American Advances. 1 indexed citations
15.
Malhotra, Naresh K.. (1983). Shopping For Durables: Some Observations. ACR North American Advances. 2 indexed citations
16.
Malhotra, Naresh K.. (1982). Information Load and Consumer Decision Making. Journal of Consumer Research. 8(4). 419–419. 560 indexed citations breakdown →
17.
Pinson, Christian, et al.. (1980). Les styles cognitifs, une nouvelle approche de la segmentation des merchés. Revue française du marketing. 3–20. 1 indexed citations
18.
Malhotra, Naresh K., et al.. (1980). Accommodative Cognitive Style Differences in Consumer Reduction of Alternatives. ACR North American Advances. 1 indexed citations
19.
Jain, Arun K., Vijay Mahajan, & Naresh K. Malhotra. (1979). Multiattribute Preference Models For Consumer Research: a Synthesis. ACR North American Advances. 9 indexed citations
20.
Malhotra, Naresh K.. (1979). Consumer information seeking and information processing : an alternative theoretical framework and some empirical investigations. University Microfilms International eBooks. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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