Leonidas Hatzithomas

1.1k total citations
43 papers, 636 citations indexed

About

Leonidas Hatzithomas is a scholar working on Marketing, Sociology and Political Science and Gender Studies. According to data from OpenAlex, Leonidas Hatzithomas has authored 43 papers receiving a total of 636 indexed citations (citations by other indexed papers that have themselves been cited), including 26 papers in Marketing, 21 papers in Sociology and Political Science and 11 papers in Gender Studies. Recurrent topics in Leonidas Hatzithomas's work include Consumer Behavior in Brand Consumption and Identification (21 papers), Digital Marketing and Social Media (18 papers) and Media, Gender, and Advertising (11 papers). Leonidas Hatzithomas is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), Digital Marketing and Social Media (18 papers) and Media, Gender, and Advertising (11 papers). Leonidas Hatzithomas collaborates with scholars based in Greece, Cyprus and United Kingdom. Leonidas Hatzithomas's co-authors include Christina Boutsouki, Yorgos Zotos, Thomas Fotiadis, Panagiotis Gkorezis, Ευγενία Πετρίδου, Paschalina Ziamou, Paraskevi Dekoulou, Dafnis N. Coudounaris, Nina Michaelidou and Dimitris Folinas and has published in prestigious journals such as SHILAP Revista de lepidopterología, Food Research International and Sustainability.

In The Last Decade

Leonidas Hatzithomas

39 papers receiving 589 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Leonidas Hatzithomas Greece 16 312 296 139 129 60 43 636
Christina Boutsouki Greece 16 497 1.6× 207 0.7× 98 0.7× 90 0.7× 78 1.3× 37 796
Kathryn A. LaTour United States 13 321 1.0× 237 0.8× 104 0.7× 79 0.6× 82 1.4× 30 672
Suresh Sood Australia 8 284 0.9× 267 0.9× 58 0.4× 83 0.6× 74 1.2× 23 528
Chris Malone United States 6 450 1.4× 400 1.4× 157 1.1× 61 0.5× 123 2.0× 6 671
Andrea Groeppel‐Klein Germany 19 453 1.5× 419 1.4× 144 1.0× 121 0.9× 116 1.9× 39 950
Aysen Bakir United States 13 317 1.0× 228 0.8× 108 0.8× 104 0.8× 132 2.2× 29 631
Georgios Halkias Austria 13 523 1.7× 396 1.3× 191 1.4× 59 0.5× 95 1.6× 30 725
Ivonne M. Torres United States 16 566 1.8× 464 1.6× 79 0.6× 130 1.0× 123 2.0× 56 828
Carol M. Megehee United States 18 453 1.5× 397 1.3× 102 0.7× 75 0.6× 169 2.8× 30 800
Rick T. Wilson United States 15 384 1.2× 285 1.0× 84 0.6× 40 0.3× 88 1.5× 26 682

Countries citing papers authored by Leonidas Hatzithomas

Since Specialization
Citations

This map shows the geographic impact of Leonidas Hatzithomas's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Leonidas Hatzithomas with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Leonidas Hatzithomas more than expected).

Fields of papers citing papers by Leonidas Hatzithomas

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Leonidas Hatzithomas. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Leonidas Hatzithomas. The network helps show where Leonidas Hatzithomas may publish in the future.

Co-authorship network of co-authors of Leonidas Hatzithomas

This figure shows the co-authorship network connecting the top 25 collaborators of Leonidas Hatzithomas. A scholar is included among the top collaborators of Leonidas Hatzithomas based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Leonidas Hatzithomas. Leonidas Hatzithomas is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Hatzithomas, Leonidas, et al.. (2024). Elucidating the Gap between Green Attitudes, Intentions, and Behavior through the Prism of Greenwashing Concerns. Sustainability. 16(12). 5108–5108. 15 indexed citations
2.
Hatzithomas, Leonidas, et al.. (2023). The Impact of the COVID-19 Pandemic on Online Consumer Behavior: Applying the Theory of Planned Behavior. Sustainability. 15(3). 2545–2545. 19 indexed citations
3.
Tsiotsou, Rodoula H., Leonidas Hatzithomas, & Martin Wetzels. (2023). Display advertising: the role of context and advertising appeals from a resistance perspective. Journal of Research in Interactive Marketing. 18(2). 198–219. 10 indexed citations
4.
Hatzithomas, Leonidas, et al.. (2022). Face reading the emotions of gelotophobes toward disparaging humorous advertising. European Journal of Humour Research. 10(3). 88–112.
5.
Hatzithomas, Leonidas, et al.. (2022). Green Advertising on Social Media: A Systematic Literature Review. Sustainability. 14(21). 14424–14424. 23 indexed citations
6.
7.
Folinas, Dimitris, et al.. (2022). Evaluating the Use of QR Codes on Food Products. Sustainability. 14(8). 4437–4437. 33 indexed citations
8.
Hatzithomas, Leonidas, et al.. (2021). Metaphors and Body Copy in Online Advertising Effectiveness. Journal of Promotion Management. 27(5). 642–672. 8 indexed citations
9.
Hatzithomas, Leonidas, et al.. (2021). The influence of entertainment, utility and pass time on consumer brand engagement for news media brands: a mediation model. Journal of Media Business Studies. 19(1). 1–28. 31 indexed citations
10.
Hatzithomas, Leonidas, et al.. (2021). Organizational determinants as antecedent factors of export marketing strategy archetypes of agri-food firms: a three country analysis. British Food Journal. 124(4). 1400–1418. 1 indexed citations
11.
Hatzithomas, Leonidas, et al.. (2021). The Link between Sustainable Destination Image, Brand Globalness and Consumers’ Purchase Intention: A Moderated Mediation Model. Sustainability. 13(17). 9584–9584. 9 indexed citations
12.
Hatzithomas, Leonidas, et al.. (2021). Α path to our heart: Visual metaphors and “white” space in advertising aesthetic pleasure. International Journal of Advertising. 41(4). 731–770. 23 indexed citations
13.
Boutsouki, Christina, et al.. (2020). Service quality, visitor satisfaction and future behavior in the museum sector. SHILAP Revista de lepidopterología. 18 indexed citations
14.
Hatzithomas, Leonidas, et al.. (2020). Push and Pull Travel Motivation: Segmentation of the Greek Market for Social Media Marketing in Tourism. Sustainability. 12(11). 4770–4770. 62 indexed citations
15.
Aramendia-Muneta, María Elena, Cristina Olarte Pascual, & Leonidas Hatzithomas. (2019). Gender stereotypes in original digital video advertising. Journal of Gender Studies. 29(4). 403–419. 13 indexed citations
16.
Hatzithomas, Leonidas, et al.. (2019). Greek political advertising in retrospect: a longitudinal approach. Communication Research Reports. 36(5). 404–414. 4 indexed citations
17.
Boutsouki, Christina, et al.. (2019). The dilemma of luxury brand extensions. Journal of Global Fashion Marketing. 10(4). 305–323. 15 indexed citations
18.
Hatzithomas, Leonidas, Christina Boutsouki, & Paschalina Ziamou. (2016). A longitudinal analysis of the changing roles of gender in advertising: a content analysis of Super Bowl commercials. International Journal of Advertising. 35(5). 888–906. 31 indexed citations
19.
Hatzithomas, Leonidas, et al.. (2014). Gender differences in the interpretation of web atmospherics: A selectivity hypothesis approach. Journal of Marketing Communications. 22(6). 563–586. 29 indexed citations
20.
Hatzithomas, Leonidas, et al.. (2009). The Effects of Culture and Product Type on the Use of Humor in Greek TV Advertising: An Application of Speck's Humorous Message Taxonomy. Journal of Current Issues & Research in Advertising. 31(1). 43–61. 23 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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