Steve Hoeffler
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification 13
- Environmental Sustainability in Business 7
- General Decision Sciences top 2%
- Decision-Making and Behavioral Economics 11
- Applied Psychology top 2%
- Behavioral Health and Interventions 5
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- Technology Adoption and User Behaviour 6
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- Economic and Environmental Valuation 7
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- Digital Marketing and Social Media 5
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- Cultural Differences and Values 4
- Co-authors
- Kevin Lane KellerDan ArielyDarren W. DahlPaul N. BloomMin ZhaoGal ZaubermanWilliam HedgcockSelin A. Malkoc
- Journals
- Journal of Product Innovation Management (5 papers)Journal of Consumer Psychology (4 papers)Journal of Marketing Research (4 papers)
- Partner nations
- United StatesCanadaSwitzerland
In The Last Decade
Steve Hoeffler
41 papers receiving 2.1k citations
Hit Papers
Peers
Comparison fields: 5 of 96
- Marketing 1.5k
- General Decision Sciences 174
- Applied Psychology 232
- Organizational Behavior and Human Resource Management 456
- Information Systems and Management 281
Countries citing papers authored by Steve Hoeffler
This map shows the geographic impact of Steve Hoeffler's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Steve Hoeffler with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Steve Hoeffler more than expected).
Fields of papers citing papers by Steve Hoeffler
This network shows the impact of papers produced by Steve Hoeffler. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Steve Hoeffler. The network helps show where Steve Hoeffler may publish in the future.
Co-authorship network
The 19 scholars most cited alongside Steve Hoeffler, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2018 | 29 | |
| 2 | Optimal Marketing for Really New Products: Using a Consumer Perspective to Improve Communications | 2011 | 1 |
| 3 | Between a Rock and a Hard Place:The Failure of the Attraction Effect Among Unattractive Options | 2011 | 3 |
| 4 | Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process Versus Outcome Simulation | 2011 | 2 |
| 5 | 2011 | 108 | |
| 6 | Mental Simulation and the Evaluation of New Products: The Affective and Cognitive Dimensions of Process Versus Outcome-Focused Thoughts | 2010 | 1 |
| 7 | Valence Asymmetries in Preference: The Case of Attraction Effect | 2010 | 1 |
| 8 | Understanding Stakeholder Responses to Corporate Citizenship Initiatives: Managerial Guidelines and Research Directions | 2010 | 0 |
| 9 | 2009 | 6 | |
| 10 | Valence Asymmetries in Preference: the Case of Attraction Effect | 2008 | 1 |
| 11 | How Social-Cause Marketing Affects Consumer Perceptions | 2006 | 66 |
| 12 | How social-cause marketing affects consumer perceptions | 2006 | 82 |
| 13 | When Categorization is Ambiguous: Factors that Facilitate and Inhibit the Use of a Multiple (Versus Single) Category Inference Strategy | 2004 | 1 |
| 14 | 2004 | 112 | |
| 15 | Visualizing the Self: Exploring the Potential Benefits and Drawbacks for New Product Evaluation | 2004 | 4 |
| 16 | The Marketing Advantages of Strong Brands | 2003 | 6 |
| 17 | Measuring Preferences for Really New Products | 2003 | 6 |
| 18 | 2003 | 370 | |
| 19 | Conceptualizing Newness And Positioning Really New Products | 2002 | 6 |
| 20 | Building Brand Equity Through Corporate Societal Marketing | 2002 | 9 |
About Steve Hoeffler
Steve Hoeffler is a scholar working on General Decision Sciences, Marketing, Applied Psychology, Information Systems and Management and Tourism, Leisure and Hospitality Management, having authored 42 papers that have together received 2.3k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (13 papers), Decision-Making and Behavioral Economics (11 papers), Economic and Environmental Valuation (7 papers), Environmental Sustainability in Business (7 papers), Technology Adoption and User Behaviour (6 papers), Behavioral Health and Interventions (5 papers), Digital Marketing and Social Media (5 papers) and Cultural Differences and Values (4 papers). The work is most often cited by research in Marketing (1.5k citations), General Decision Sciences (174 citations), Applied Psychology (232 citations), Organizational Behavior and Human Resource Management (456 citations) and Information Systems and Management (281 citations). Steve Hoeffler has collaborated with scholars based in United States, Canada and Switzerland. Frequent co-authors include Kevin Lane Keller, Dan Ariely, Darren W. Dahl, Paul N. Bloom, Min Zhao, Gal Zauberman, Min Zhao, William Hedgcock, Selin A. Malkoc and Jennifer Edson Escalas. Their work appears in journals such as Journal of Product Innovation Management, Journal of Consumer Psychology, Journal of Marketing Research, Journal of Public Policy & Marketing and Journal of Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.