About Philip Kotler is a scholar working on
Strategy and Management ,
Marketing and
Management of Technology and Innovation .
According to data from OpenAlex, Philip Kotler has authored 363 papers receiving a total of 32.1k indexed citations (citations by other indexed papers that have themselves been cited), including 63 papers in
Strategy and Management , 53 papers in
Marketing and 51 papers in
Management of Technology and Innovation . Recurrent topics in Philip Kotler's work include
Agriculture and Agroindustry Studies (34 papers),
Marketing and Advertising Strategies (32 papers) and
Management and Marketing Education (30 papers). Philip Kotler is often cited by papers focused on Agriculture and Agroindustry Studies (34 papers), Marketing and Advertising Strategies (32 papers) and Management and Marketing Education (30 papers). Philip Kotler collaborates with scholars based in
United States ,
Philippines and
Canada . Philip Kotler's co-authors include
Gerald Zaltman ,
Nancy Lee ,
Sidney J. Levy ,
Neil H. Borden ,
Kevin Lane Keller ,
Ravi S. Achrol ,
Drew Gertner ,
Gary Armstrong ,
Karen Fox and
James C. Makens and has published in prestigious journals such as
Journal of Marketing ,
Management Science and
Journal of Marketing Research .
Overview Impact Standout Papers Peers Geography Research Space Co-Authors Works Hit Papers Marketing management: analysis. plannin... 1969 2026 1988 2007 2000 1973 1995 2004 1971 1000 2.0k 3.0k Peers Philip Kotler
Comparison fields: 5 of 196 Marketing 13.4k Sociology and Political Science 9.9k Organizational Behavior and Human Resource Management 8.8k Strategy and Management 7.8k Information Systems and Management 2.7k Management of Technology and Innovation 2.5k Economics and Econometrics 2.5k Demography 2.4k Management Information Systems 1.5k Management Science and Operations Research 1.4k Communication 1.3k Education 1.3k Social Psychology 1.2k Accounting 1.1k Information Systems 1.0k Management, Monitoring, Policy and Law 981 General Health Professions 952 Business and International Management 884 Political Science and International Relations 875 Gender Studies 780 Tourism, Leisure and Hospitality Management 778 Food Science 674 Transportation 620 General Agricultural and Biological Sciences 583 Urban Studies 531 Applied Psychology 494 Museology 461 Artificial Intelligence 436 Health Information Management 430 Human-Computer Interaction 356 Public Health, Environmental and Occupational Health 343 Cultural Studies 331 Plant Science 326 Geography, Planning and Development 321 Clinical Psychology 313 General Economics, Econometrics and Finance 311 Industrial and Manufacturing Engineering 288 Literature and Literary Theory 276 Finance 254 Experimental and Cognitive Psychology 220 Building and Construction 211 Visual Arts and Performing Arts 209 Health 199 Safety Research 196 Cognitive Neuroscience 173 Global and Planetary Change 172 Computer Science Applications 171 Public Administration 165 Developmental and Educational Psychology 163 Library and Information Sciences 151 Mechanical Engineering 149 Anthropology 141 Philosophy 134 Safety, Risk, Reliability and Quality 125 Epidemiology 124 Media Technology 123 Pharmacology 112 General Social Sciences 100 Pediatrics, Perinatology and Child Health 97 Computer Networks and Communications 91 Law 90 Physiology 89 General Decision Sciences 82 Ecology 81 Renewable Energy, Sustainability and the Environment 79 Development 70 Statistical and Nonlinear Physics 70 Archeology 67 Language and Linguistics 65 Control and Systems Engineering 64 Electrical and Electronic Engineering 62 Human Factors and Ergonomics 60 Infectious Diseases 60 Conservation 59 Industrial and Manufacturing Engineering 59 Nutrition and Dietetics 53 Computer Vision and Pattern Recognition 53 Ocean Engineering 47 Automotive Engineering 47 Forestry 47 Health, Toxicology and Mutagenesis 45 Speech and Hearing 44 Statistics and Probability 43 Statistics, Probability and Uncertainty 41 History 40 Civil and Structural Engineering 36 Radiological and Ultrasound Technology 31 Ecology, Evolution, Behavior and Systematics 30 Music 30 Psychiatry and Mental health 29 History and Philosophy of Science 28 Occupational Therapy 28 Nature and Landscape Conservation 28 Linguistics and Language 28 Genetics 27 Sensory Systems 25 Pharmacy 25 Agronomy and Crop Science 24 Emergency Medical Services 24 Biomedical Engineering 23 Signal Processing 23 Computational Theory and Mathematics 22 Religious studies 22 Environmental Engineering 22 Pollution 22 Animal Science and Zoology 21 Physical Therapy, Sports Therapy and Rehabilitation 19 Geology 19 Aquatic Science 17 Life-span and Life-course Studies 13 Pulmonary and Respiratory Medicine 13 Insect Science 13 Software 13 Computer Graphics and Computer-Aided Design 13 Pharmacology 12 Geriatrics and Gerontology 12 Ecological Modeling 12 Molecular Biology 12 Applied Microbiology and Biotechnology 10 Environmental Chemistry 9 Small Animals 9 Endocrinology, Diabetes and Metabolism 9 Soil Science 9 Mechanics of Materials 9 Neuropsychology and Physiological Psychology 8 Architecture 8 Cardiology and Cardiovascular Medicine 8 Modeling and Simulation 8 Issues, ethics and legal aspects 8 Microbiology 8 Radiology, Nuclear Medicine and Imaging 8 Computational Mechanics 8 Aerospace Engineering 7 Leadership and Management 7 Periodontics 7 Dermatology 7 General Psychology 6 Oncology 6 Atmospheric Science 6 Obstetrics and Gynecology 6 Water Science and Technology 6 Organic Chemistry 5 Reproductive Medicine 5 Medical Laboratory Technology 5 Inorganic Chemistry 5 Family Practice 5 Numerical Analysis 5 Orthopedics and Sports Medicine 4 Complementary and alternative medicine 4 Polymers and Plastics 4 Atomic and Molecular Physics, and Optics 4 General Dentistry 4 Surgery 4 Computational Mathematics 4 Fluid Flow and Transfer Processes 4 Biomaterials 3 Immunology 3 Pathology and Forensic Medicine 3 Space and Planetary Science 3 Research and Theory 3 Ophthalmology 3 Rehabilitation 3 Oceanography 3 Toxicology 3 Energy Engineering and Power Technology 3 Anesthesiology and Pain Medicine 2 Hardware and Architecture 2 General Energy 2 Spectroscopy 2 Emergency Medicine 2 Earth-Surface Processes 2 Astronomy and Astrophysics 2 Health Informatics 2 Biotechnology 2 Electronic, Optical and Magnetic Materials 2 Biochemistry 2 Hematology 2 Discrete Mathematics and Combinatorics 2 Materials Chemistry 2 Medical Terminology 2 Endocrine and Autonomic Systems 2 Mathematical Physics 2 Equine 1 General Arts and Humanities 1 Immunology and Allergy 1 Otorhinolaryngology 1 Transplantation 1 Horticulture 1 Applied Mathematics 1 Parasitology 1 Virology 1 Critical Care and Intensive Care Medicine 1 Biochemistry 1 Paleontology 1 Cell Biology 1 Geophysics 1
Marketing 13.4k Sociology and Political Science 9.9k Organizational Behavior and Human Resource Management 8.8k Strategy and Management 7.8k Information Systems and Management 2.7k Adamantios Diamantopoulos Austria
Ronald C. Anderson United States
Naresh K. Malhotra United States
Joe F. Hair United States
David W. Gerbing United States
R. Edward Freeman United States
Jagdish N. Sheth United States
Bernard J. Jaworski United States
Gilbert A. Churchill United States
Citations per field, relative to Philip Kotler
Citations per year, relative to Philip Kotler
This map shows the geographic impact of Philip Kotler's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Philip Kotler with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Philip Kotler more than expected).
This network shows the impact of papers produced by Philip Kotler. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Philip Kotler. The network helps show where Philip Kotler may publish in the future.
Co-authorship network of co-authors of Philip Kotler
⚙ Controls This figure shows the co-authorship network connecting the top 25 collaborators of Philip Kotler.
A scholar is included among the top collaborators of Philip Kotler based on the total number of
citations received by their joint publications. Widths of edges
represent the number of papers authors have co-authored together.
Node borders
signify the number of papers an author published with Philip Kotler. Philip Kotler is excluded from
the visualization to improve readability, since they are connected to all nodes in the network.
All Works Load more (20 of 363) # Work Indexed citations 1 1 2 5 3 1 4 1 5 Marketing 4.0 : dal tradizionale al digitale
6 6 2 7 Marketing 3.0
33 8 Rethinking the chain
1 9 Museum marketing and strategy : designing missions, building audiences, generating revenue and resources
84 10 Le marketing direct interactif: marketing du 21e siècle?
0 11 Strategic Global Marketing: Lessons from the Japanese
17 12 145 13 Strategies for High Market-Share Companies
61 14 111 15 69 16 103 17 693 18 597 19 Phasing Out Weak Products
78 20 Diagnosing the Marketing Takeover
3
Load more (20 of 363) Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive
bibliographic database. While OpenAlex provides broad and valuable coverage of the global
research landscape, it—like all bibliographic datasets—has inherent limitations. These include
incomplete records, variations in author disambiguation, differences in journal indexing, and
delays in data updates. As a result, some metrics and network relationships displayed in
Rankless may not fully capture the entirety of a scholar's output or impact.
Explore authors with similar magnitude of impact Breakdown of academic impact, for papers by Adamantios Diamantopoulos Breakdown of academic impact, for papers by Ronald C. Anderson Breakdown of academic impact, for papers by Naresh K. Malhotra Breakdown of academic impact, for papers by Joe F. Hair Breakdown of academic impact, for papers by T. Ramayah Breakdown of academic impact, for papers by David W. Gerbing Breakdown of academic impact, for papers by R. Edward Freeman Breakdown of academic impact, for papers by Jagdish N. Sheth Breakdown of academic impact, for papers by Bernard J. Jaworski Breakdown of academic impact, for papers by Gilbert A. Churchill