Susan E. Heckler
- Marketing top 0.5%
- Sociology and Political Science top 2%
- Experimental and Cognitive Psychology top 2%
- Social Psychology top 5%
- Literature and Literary Theory top 1%
- Co-authors
- Terry L. ChildersMichael HoustonKevin Lane KellerStewart ShapiroDeborah J. MacInnisTom ReichertSally JacksonCristel Antonia Russell
- Topics
- Consumer Behavior in Brand Consumption and Identification (10 papers)Digital Marketing and Social Media (8 papers)Media Influence and Health (3 papers)
- Partner nations
- United States
In The Last Decade
Susan E. Heckler
18 papers receiving 1.9k citations
Hit Papers
Peers
Comparison fields: 5 of 96
- Marketing 1.4k
- Sociology and Political Science 937
- Experimental and Cognitive Psychology 421
- Social Psychology 365
- Literature and Literary Theory 320
Countries citing papers authored by Susan E. Heckler
This map shows the geographic impact of Susan E. Heckler's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Susan E. Heckler with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Susan E. Heckler more than expected).
Fields of papers citing papers by Susan E. Heckler
This network shows the impact of papers produced by Susan E. Heckler. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Susan E. Heckler. The network helps show where Susan E. Heckler may publish in the future.
Co-authorship network of co-authors of Susan E. Heckler
This figure shows the co-authorship network connecting the top 25 collaborators of Susan E. Heckler. A scholar is included among the top collaborators of Susan E. Heckler based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Susan E. Heckler. Susan E. Heckler is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 22 | |
| 2 | The Consumption of Television Programming: Development and Validation of the Connectedness Scale | 4 |
| 3 | 144 | |
| 4 | 17 | |
| 5 | 194 | |
| 6 | 2 | |
| 7 | 18 | |
| 8 | 138 | |
| 9 | 226 | |
| 10 | 196 | |
| 11 | 30 | |
| 12 | 11 | |
| 13 | The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency?breakdown → | 511 |
| 14 | Intergenerational Influences in Adult Buying Behaviors: an Examination of Moderating Factors | 46 |
| 15 | Bridging the Gap: the Challenge of Integrating Consumer Behavior Research With the Practice of Advertising | 2 |
| 16 | Hemispheric Lateralization: the Relationship of Processing Orientation With Judgement and Recall Measures For Print Advertisements | 0 |
| 17 | 189 | |
| 18 | 86 | |
| 19 | 376 |
About Susan E. Heckler
Susan E. Heckler is a scholar working on Marketing, General Decision Sciences and Experimental and Cognitive Psychology, having authored 19 papers that have together received 2.2k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (8 papers) and Media Influence and Health (3 papers). The work is most often cited by research in Marketing (1.4k citations), Experimental and Cognitive Psychology (421 citations) and General Decision Sciences (57 citations). Susan E. Heckler has collaborated with scholars based in United States. Frequent co-authors include Terry L. Childers, Michael Houston, Kevin Lane Keller, Stewart Shapiro, Deborah J. MacInnis, Tom Reichert, Sally Jackson, Cristel Antonia Russell, Andrew T. Norman and Gillian Naylor. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.