Susan E. Heckler

3.0k total citations · 1 hit paper
19 papers, 2.2k citations indexed

About

Susan E. Heckler is a scholar working on Marketing, Sociology and Political Science and Cognitive Neuroscience. According to data from OpenAlex, Susan E. Heckler has authored 19 papers receiving a total of 2.2k indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 11 papers in Sociology and Political Science and 6 papers in Cognitive Neuroscience. Recurrent topics in Susan E. Heckler's work include Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (8 papers) and Media Influence and Health (3 papers). Susan E. Heckler is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (8 papers) and Media Influence and Health (3 papers). Susan E. Heckler collaborates with scholars based in United States. Susan E. Heckler's co-authors include Terry L. Childers, Michael Houston, Kevin Lane Keller, Stewart Shapiro, Deborah J. MacInnis, Tom Reichert, Sally Jackson, Cristel Antonia Russell, Andrew T. Norman and Gillian Naylor and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Susan E. Heckler

18 papers receiving 1.9k citations

Hit Papers

The Role of Expectancy and Relevancy in Memory for Verbal... 1992 2026 2003 2014 1992 100 200 300 400 500
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency?
    1992 511 citations Susan E. Heckler, Terry L. Childers Journal of Consumer Research profile →

Peers

Susan E. Heckler
Julie A. Edell United States
James J. Kellaris United States
Tina M. Lowrey United States
James H. Leigh United States
Larry Percy Denmark
Barbara J. Phillips Canada
Robert J. Kent United States
Curtis P. Haugtvedt United States
Douglas M. Stayman United States
Charles S. Areni Australia
Julie A. Edell United States
Susan E. Heckler
Citations per year, relative to Susan E. Heckler Susan E. Heckler (= 1×) peers Julie A. Edell

Countries citing papers authored by Susan E. Heckler

Since Specialization
Citations

This map shows the geographic impact of Susan E. Heckler's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Susan E. Heckler with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Susan E. Heckler more than expected).

Fields of papers citing papers by Susan E. Heckler

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Susan E. Heckler. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Susan E. Heckler. The network helps show where Susan E. Heckler may publish in the future.

Co-authorship network of co-authors of Susan E. Heckler

This figure shows the co-authorship network connecting the top 25 collaborators of Susan E. Heckler. A scholar is included among the top collaborators of Susan E. Heckler based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Susan E. Heckler. Susan E. Heckler is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

19 of 19 papers shown
1.
Heckler, Susan E., Kevin Lane Keller, Michael Houston, & Jill Avery. (2012). Building brand knowledge structures: Elaboration and interference effects on the processing of sequentially advertised brand benefit claims. Journal of Marketing Communications. 20(3). 176–196. 22 indexed citations
2.
Russell, Cristel Antonia, Andrew T. Norman, & Susan E. Heckler. (2004). The Consumption of Television Programming: Development and Validation of the Connectedness Scale. SSRN Electronic Journal. 4 indexed citations
3.
Russell, Cristel Antonia, Andrew T. Norman, & Susan E. Heckler. (2004). The Consumption of Television Programming: Development and Validation of the Connectedness Scale. Journal of Consumer Research. 31(1). 150–161. 144 indexed citations
4.
Russell, Cristel Antonia, Andrew T. Norman, & Susan E. Heckler. (2003). People and “Their” Television Shows: An Overview of Television Connectedness. 279–294. 17 indexed citations
5.
Reichert, Tom, Susan E. Heckler, & Sally Jackson. (2001). The Effects of Sexual Social Marketing Appeals on Cognitive Processing and Persuasion. Journal of Advertising. 30(1). 13–27. 194 indexed citations
6.
Shapiro, Stewart, et al.. (1999). An experimental method for studying unconscious perception in a marketing context. Psychology and Marketing. 16(6). 459–477. 2 indexed citations
7.
Shapiro, Stewart, et al.. (1999). An experimental method for studying unconscious perception in a marketing context. Psychology and Marketing. 16(6). 459–477. 18 indexed citations
8.
Keller, Kevin Lane, Susan E. Heckler, & Michael Houston. (1998). The Effects of Brand Name Suggestiveness on Advertising Recall. Journal of Marketing. 62(1). 48–57. 138 indexed citations
9.
Keller, Kevin Lane, Susan E. Heckler, & Michael Houston. (1998). The Effects of Brand Name Suggestiveness on Advertising Recall. Journal of Marketing. 62(1). 48–48. 226 indexed citations
10.
Shapiro, Stewart, Deborah J. MacInnis, & Susan E. Heckler. (1997). The Effects of Incidental Ad Exposure on the Formation of Consideration Sets. Journal of Consumer Research. 24(1). 94–104. 196 indexed citations
11.
Beach, Lee Roy, et al.. (1996). Differential versus Unit Weighting of Violations, Framing, and the Role of Probability in Image Theory's Compatibility Test. Organizational Behavior and Human Decision Processes. 65(2). 77–82. 30 indexed citations
12.
Heckler, Susan E.. (1994). The role of memory in understanding and encouraging recycling behavior. Psychology and Marketing. 11(4). 375–392. 11 indexed citations
13.
Heckler, Susan E. & Terry L. Childers. (1992). The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency?. Journal of Consumer Research. 18(4). 475–475. 511 indexed citations breakdown →
14.
Heckler, Susan E., et al.. (1989). Intergenerational Influences in Adult Buying Behaviors: an Examination of Moderating Factors. ACR North American Advances. 46 indexed citations
15.
Heckler, Susan E.. (1988). Bridging the Gap: the Challenge of Integrating Consumer Behavior Research With the Practice of Advertising. ACR North American Advances. 2 indexed citations
16.
Heckler, Susan E. & Terry L. Childers. (1987). Hemispheric Lateralization: the Relationship of Processing Orientation With Judgement and Recall Measures For Print Advertisements. ACR North American Advances.
17.
Houston, Michael, Terry L. Childers, & Susan E. Heckler. (1987). Picture-Word Consistency and the Elaborative Processing of Advertisements. Journal of Marketing Research. 24(4). 359–359. 189 indexed citations
18.
Houston, Michael, Terry L. Childers, & Susan E. Heckler. (1987). Picture-Word Consistency and the Elaborative Processing of Advertisements. Journal of Marketing Research. 24(4). 359–369. 86 indexed citations
19.
Childers, Terry L., Michael Houston, & Susan E. Heckler. (1985). Measurement of Individual Differences in Visual versus Verbal Information Processing. Journal of Consumer Research. 12(2). 125–125. 376 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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