Jill Avery

2.0k total citations · 1 hit paper
41 papers, 1.1k citations indexed

About

Jill Avery is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Jill Avery has authored 41 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 9 papers in Sociology and Political Science and 7 papers in Strategy and Management. Recurrent topics in Jill Avery's work include Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Media, Gender, and Advertising (4 papers). Jill Avery is often cited by papers focused on Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Media, Gender, and Advertising (4 papers). Jill Avery collaborates with scholars based in United States and United Kingdom. Jill Avery's co-authors include Susan Fournier, Neeru Paharia, Anat Keinan, Juliet B. Schor, Thomas J. Steenburgh, John Deighton, Kevin Lane Keller, Susan E. Heckler, Michael Houston and Elie Ofek and has published in prestigious journals such as SHILAP Revista de lepidopterología, Contemporary Sociology A Journal of Reviews and Journal of Marketing.

In The Last Decade

Jill Avery

40 papers receiving 998 citations

Hit Papers

The uninvited brand 2011 2026 2016 2021 2011 100 200 300 400

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Jill Avery United States 10 718 690 215 141 127 41 1.1k
Shekhar Misra United States 10 665 0.9× 592 0.9× 224 1.0× 143 1.0× 97 0.8× 18 1.3k
Nancy D. Albers‐Miller United States 12 633 0.9× 433 0.6× 241 1.1× 145 1.0× 115 0.9× 23 1.1k
Traci H. Freling United States 12 984 1.4× 839 1.2× 321 1.5× 160 1.1× 113 0.9× 16 1.4k
Candice R. Hollenbeck United States 13 541 0.8× 631 0.9× 212 1.0× 175 1.2× 72 0.6× 22 1.0k
Carrie La Ferle United States 20 761 1.1× 779 1.1× 167 0.8× 173 1.2× 93 0.7× 50 1.3k
Angeline G. Close United States 16 735 1.0× 574 0.8× 196 0.9× 199 1.4× 105 0.8× 26 1.1k
Andrea J. S. Stanaland United States 15 546 0.8× 594 0.9× 212 1.0× 199 1.4× 298 2.3× 21 1.2k
Neeru Paharia United States 13 708 1.0× 583 0.8× 158 0.7× 154 1.1× 207 1.6× 28 1.3k
Yuping Liu–Thompkins United States 16 795 1.1× 979 1.4× 281 1.3× 300 2.1× 127 1.0× 23 1.5k
Randi Priluck United States 13 707 1.0× 552 0.8× 347 1.6× 87 0.6× 126 1.0× 19 1.1k

Countries citing papers authored by Jill Avery

Since Specialization
Citations

This map shows the geographic impact of Jill Avery's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jill Avery with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jill Avery more than expected).

Fields of papers citing papers by Jill Avery

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jill Avery. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jill Avery. The network helps show where Jill Avery may publish in the future.

Co-authorship network of co-authors of Jill Avery

This figure shows the co-authorship network connecting the top 25 collaborators of Jill Avery. A scholar is included among the top collaborators of Jill Avery based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jill Avery. Jill Avery is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Avery, Jill, Giana M. Eckhardt, & Michaël Beverland. (2020). Brand Storytelling at Shinola. CBS Research Portal (Copenhagen Business School). 1 indexed citations
2.
Avery, Jill, et al.. (2015). Denver Museum of Nature & Science. 1 indexed citations
3.
Avery, Jill, Chekitan S. Dev, & Peter O’Connor. (2015). Accor: Strengthening the Brand with Digital Marketing. 2 indexed citations
4.
Avery, Jill, et al.. (2014). Unlock the Mysteries of Your Customer Relationships. Harvard business review. 92(7). 72–81. 18 indexed citations
5.
Paharia, Neeru, Anat Keinan, & Jill Avery. (2014). The upside to large competitors. CERN Document Server (European Organization for Nuclear Research). 56(1). 7. 3 indexed citations
6.
Ofek, Elie, et al.. (2014). Case study second thoughts about a strategy shift. Harvard business review. 92(12). 23. 9 indexed citations
7.
Avery, Jill. (2014). Leveraging Crowdsourced Peer-To-Peer Assessments to Enhance the Case Method of Learning. SHILAP Revista de lepidopterología. 22(1). 8 indexed citations
8.
Norton, Michael I. & Jill Avery. (2014). Making Charity Pay. Harvard business review. 92(10). 8. 2 indexed citations
9.
Avery, Jill & Michael Norton. (2014). Learning From Extreme Consumers. 108(8). 1450–1465. 2 indexed citations
10.
Avery, Jill, et al.. (2013). Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping. Digital Access to Scholarship at Harvard (DASH) (Harvard University). 5(2). 28–33. 7 indexed citations
11.
Norton, Michael I. & Jill Avery. (2011). The Pepsi Refresh Project: A Thirst for Change (TN). SSRN Electronic Journal. 1 indexed citations
12.
Steenburgh, Thomas J. & Jill Avery. (2011). EMC2: Delivering Customer Centricity (TN). SSRN Electronic Journal. 1 indexed citations
13.
Deighton, John, Jill Avery, & Jeffrey Fear. (2011). Porsche: the Cayenne launch. SSRN Electronic Journal. 2 indexed citations
14.
Paharia, Neeru, Anat Keinan, Jill Avery, & Juliet B. Schor. (2010). The Underdog Effect: the Marketing of Disadvantage Through Brand Biography. ACR North American Advances. 4 indexed citations
15.
Steenburgh, Thomas J. & Jill Avery. (2010). Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW). SSRN Electronic Journal. 1 indexed citations
16.
Steenburgh, Thomas J. & Jill Avery. (2010). Marketing Analysis Toolkit: Situation Analysis. SSRN Electronic Journal. 1 indexed citations
17.
Keinan, Anat, Jill Avery, & Neeru Paharia. (2010). Cómo capitalizar el efecto del desaventejado. Harvard business review. 88(10). 14. 4 indexed citations
18.
Avery, Jill. (2010). Ethnographies Revisited: Constructing Theory in the Field. Contemporary Sociology A Journal of Reviews. 39(2). 194–196. 31 indexed citations
19.
Keinan, Anat, Neeru Paharia, & Jill Avery. (2010). Capitalizing on the Underdog Effect. 5 indexed citations
20.
Steenburgh, Thomas J., et al.. (2009). HubSpot: Inbound Marketing and Web 2.0 (TN). SSRN Electronic Journal. 6 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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