Jill Avery
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
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- Customer Service Quality and Loyalty
Papers in
- Marketing 13
- Consumer Behavior in Brand Consumption and Identification 6
- Consumer Market Behavior and Pricing 3
- Consumer Retail Behavior Studies 3
- Marketing and Advertising Strategies 2
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- Digital Marketing and Social Media 8
- Co-authors
- Susan Fournier (5 shared papers)Anat Keinan (7 shared papers)Neeru Paharia (7 shared papers)Juliet B. Schor (2 shared papers)Thomas J. Steenburgh (9 shared papers)John Deighton (3 shared papers)Susan E. Heckler (1 shared paper)Kevin Lane Keller (1 shared paper)
- Journals
- Harvard business review (4 papers)Business Horizons (1 paper)Journal of Consumer Research (1 paper)Journal of Marketing (1 paper)International Journal of Research in Marketing (1 paper)
- Partner nations
- United StatesUnited Kingdom
In The Last Decade
Jill Avery
40 papers receiving 998 citations
Jill Avery's Hit Papers
Peers
Comparison fields: 5 of 83
- Marketing 718
- Organizational Behavior and Human Resource Management 215
- Information Systems and Management 141
- Sociology and Political Science 690
- Communication 92
Countries citing papers authored by Jill Avery
This map shows the geographic impact of Jill Avery's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jill Avery with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jill Avery more than expected).
Fields of papers citing papers by Jill Avery
This network shows the impact of papers produced by Jill Avery. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jill Avery. The network helps show where Jill Avery may publish in the future.
Co-authors
The 20 scholars most cited alongside Jill Avery, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 41 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | The uninvited brand Hit paper breakdown → | 2011 | 446 |
| 2 | 2010 | 233 | |
| 3 | 2012 | 107 | |
| 4 | 2014 | 74 | |
| 5 | 2012 | 43 | |
| 6 | 2010 | 31 | |
| 7 | Putting the 'Relationship' Back into CRM | 2011 | 28 |
| 8 | 2012 | 22 | |
| 9 | Unlock the Mysteries of Your Customer Relationships | 2014 | 18 |
| 10 | 2010 | 10 | |
| 11 | Case study second thoughts about a strategy shift | 2014 | 9 |
| 12 | 2011 | 9 | |
| 13 | 2014 | 8 | |
| 14 | 2013 | 7 | |
| 15 | HubSpot: Inbound Marketing and Web 2.0 (TN) | 2009 | 6 |
| 16 | Predicting Consumer Tastes with Big Data at Gap | 2017 | 6 |
| 17 | Capitalizing on the Underdog Effect | 2010 | 5 |
| 18 | The Underdog Effect: the Marketing of Disadvantage Through Brand Biography | 2010 | 4 |
| 19 | Cómo capitalizar el efecto del desaventejado | 2010 | 4 |
| 20 | UnME Jeans: Branding in Web 2.0 | 2008 | 4 |
About Jill Avery
Jill Avery is a scholar working on Marketing, Sociology and Political Science, Strategy and Management, Gender Studies and Organizational Behavior and Human Resource Management, having authored 41 papers that have together received 1.1k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (4 papers), Media, Gender, and Advertising (4 papers), Consumer Market Behavior and Pricing (3 papers), Consumer Retail Behavior Studies (3 papers), Marketing and Advertising Strategies (2 papers) and Big Data and Business Intelligence (2 papers). The work is most often cited by research in Marketing (718 citations), Organizational Behavior and Human Resource Management (215 citations), Information Systems and Management (141 citations), Sociology and Political Science (690 citations) and Communication (92 citations). Jill Avery has collaborated with scholars based in United States and United Kingdom. Frequent co-authors include Susan Fournier, Anat Keinan, Neeru Paharia, Juliet B. Schor, Thomas J. Steenburgh, John Deighton, Susan E. Heckler, Kevin Lane Keller, Michael Houston and Ayelet Israeli. Their work appears in journals such as Harvard business review, Business Horizons, Journal of Consumer Research, Journal of Marketing and International Journal of Research in Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.