Jan Kietzmann

145 total papers · 13.3k total citations
100 papers, 8.1k citations indexed

About

Jan Kietzmann is a scholar working on Sociology and Political Science, Marketing and Information Systems. According to data from OpenAlex, Jan Kietzmann has authored 100 papers receiving a total of 8.1k indexed citations (citations by other indexed papers that have themselves been cited), including 45 papers in Sociology and Political Science, 29 papers in Marketing and 15 papers in Information Systems. Recurrent topics in Jan Kietzmann's work include Digital Marketing and Social Media (30 papers), Consumer Behavior in Brand Consumption and Identification (19 papers) and Misinformation and Its Impacts (8 papers). Jan Kietzmann is often cited by papers focused on Digital Marketing and Social Media (30 papers), Consumer Behavior in Brand Consumption and Identification (19 papers) and Misinformation and Its Impacts (8 papers). Jan Kietzmann collaborates with scholars based in Canada, United Kingdom and Sweden. Jan Kietzmann's co-authors include Ian P. McCarthy, Bruno S. Silvestre, Leyland Pitt, Jeannette Paschen, Kirk Plangger, Karen Robson, Tim C. Kietzmann, Amir Dabirian, Chris Archer‐Brown and Pierre Berthon and has published in prestigious journals such as Academy of Management Review, Communications of the ACM and Computers in Human Behavior.

In The Last Decade

Jan Kietzmann

96 papers receiving 7.5k citations

Hit Papers

Social media? Get serious... 2011 2026 2016 2021 2011 2015 2018 2018 2019 500 1000 1.5k 2.0k 2.5k
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation benchmark for papers published in the same subfield and year, or reaches the top citation threshold in at least one of its specific research topics.

  1. Social media? Get serious! Understanding the functional building blocks of social media
    2011 2.7k citations Jan Kietzmann, Ian P. McCarthy et al. IRIS - Institutional Research Information System (Libera Università Internazionale degli Studi Sociali Guido Carli) profile →
  2. Is it all a game? Understanding the principles of gamification
    2015 486 citations Karen Robson, Kirk Plangger et al. IRIS - Institutional Research Information System (Libera Università Internazionale degli Studi Sociali Guido Carli) profile →
  3. Social media? It's serious! Understanding the dark side of social media
    2018 300 citations Christian V. Baccarella, Timm F. Wagner et al. European Management Journal profile →
  4. Artificial Intelligence in Advertising
    2018 253 citations Jan Kietzmann, Jeannette Paschen et al. Journal of Advertising Research profile →
  5. Deepfakes: Trick or treat?
    2019 242 citations Jan Kietzmann, Linda W. Lee et al. Business Horizons profile →
  6. Artificial intelligence (AI) and its implications for market knowledge in B2B marketing
    2019 230 citations Jeannette Paschen, Jan Kietzmann et al. Journal of Business and Industrial Marketing profile →
  7. Beyond Bitcoin: What blockchain and distributed ledger technologies mean for firms
    2019 213 citations Andrew Park, Jan Kietzmann et al. Business Horizons profile →
  8. Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising
    2021 156 citations Colin Campbell, Kirk Plangger et al. Journal of Advertising profile →

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author Last Decade Papers Cites
Jan Kietzmann 4.3k 1.5k 1.5k 1.3k 1.0k 100 8.1k
Ian P. McCarthy 3.5k 0.8× 1.1k 0.7× 1.4k 0.9× 971 0.8× 536 0.5× 98 7.5k
Ping Zhang 3.4k 0.8× 1.3k 0.9× 862 0.6× 3.3k 2.6× 547 0.5× 294 8.1k
Susan A. Brown 3.9k 0.9× 1.3k 0.8× 1.4k 0.9× 4.8k 3.8× 794 0.8× 156 9.3k
Joey F. George 2.2k 0.5× 671 0.5× 2.0k 1.4× 1.7k 1.3× 744 0.7× 167 7.8k
Dennis F. Galletta 3.0k 0.7× 1.0k 0.7× 1.0k 0.7× 2.5k 2.0× 627 0.6× 130 7.0k
Hillol Bala 3.0k 0.7× 1.0k 0.7× 964 0.7× 4.2k 3.3× 890 0.9× 54 8.6k
Deborah Compeau 4.0k 0.9× 826 0.6× 2.1k 1.4× 5.5k 4.4× 650 0.6× 59 9.3k
Liu Yong 3.7k 0.9× 2.0k 1.4× 509 0.3× 2.3k 1.8× 598 0.6× 152 6.9k
Mun Yong Yi 2.4k 0.5× 665 0.4× 882 0.6× 3.1k 2.5× 589 0.6× 114 5.6k
Kar Yan Tam 3.4k 0.8× 1.4k 0.9× 775 0.5× 4.4k 3.5× 1.1k 1.1× 110 9.0k

Countries citing papers authored by Jan Kietzmann

Since Specialization
Citations

This map shows the geographic impact of Jan Kietzmann's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jan Kietzmann with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jan Kietzmann more than expected).

Fields of papers citing papers by Jan Kietzmann

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jan Kietzmann. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jan Kietzmann. The network helps show where Jan Kietzmann may publish in the future.

Co-authorship network of co-authors of Jan Kietzmann

This figure shows the co-authorship network connecting the top 25 collaborators of Jan Kietzmann. A scholar is included among the top collaborators of Jan Kietzmann based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jan Kietzmann. Jan Kietzmann is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026