Jan Kietzmann

13.5k citations
100 papers · 8.2k indexed · 8 hit papers · h-index 38
Topics
Digital Marketing and Social Media (30 papers)Consumer Behavior in Brand Consumption and Identification (19 papers)Misinformation and Its Impacts (8 papers)

In The Last Decade

Jan Kietzmann

96 papers receiving 7.5k citations

Hit Papers

Social media? Get serious! Understanding the functional b...20112026201620212011201520182018201950010001.5k2.0k2.5k

Peers

Jan Kietzmann
Comparison fields: 5 of 168
  • Sociology and Political Science 4.4k
  • Marketing 1.5k
  • Communication 1.5k
  • Information Systems and Management 1.3k
  • Artificial Intelligence 1.0k
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Jan Kietzmann relative to Ian P. McCarthy Canada Ian P. McCarthy's profile →
Citations per field
00.5×1.5×1.9×
Ian P. McCarthy · 1×
Citations per year

Countries citing papers authored by Jan Kietzmann

Since Specialization
Citations

This map shows the geographic impact of Jan Kietzmann's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jan Kietzmann with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jan Kietzmann more than expected).

Fields of papers citing papers by Jan Kietzmann

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jan Kietzmann. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jan Kietzmann. The network helps show where Jan Kietzmann may publish in the future.

Co-authorship network of co-authors of Jan Kietzmann

This figure shows the co-authorship network connecting the top 25 collaborators of Jan Kietzmann. A scholar is included among the top collaborators of Jan Kietzmann based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jan Kietzmann. Jan Kietzmann is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 0
2 0
3 0
4 3
5 1
6 4
7 4
8 43
9 23
10 54
11
Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertisingbreakdown →
162
12 5
13 68
14 18
15 6
16 12
17 16
18 44
19 18
20
Generation-C: Creative Consumers in a World of Intellectual Property Rights
2

About Jan Kietzmann

Jan Kietzmann is a scholar working on Marketing, Communication and Tourism, Leisure and Hospitality Management, having authored 100 papers that have together received 8.2k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (30 papers), Consumer Behavior in Brand Consumption and Identification (19 papers) and Misinformation and Its Impacts (8 papers). The work is most often cited by research in Communication (1.5k citations), Information Systems and Management (1.3k citations) and Marketing (1.5k citations). Jan Kietzmann has collaborated with scholars based in Canada, United Kingdom and Sweden. Frequent co-authors include Ian P. McCarthy, Bruno S. Silvestre, Leyland Pitt, Jeannette Paschen, Kirk Plangger, Karen Robson, Tim C. Kietzmann, Amir Dabirian, Chris Archer‐Brown and Pierre Berthon. Their work appears in journals such as Academy of Management Review, Communications of the ACM and Computers in Human Behavior.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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