Pierre Berthon
Impact in
- Marketing top 0.1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
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- Customer Service Quality and Loyalty
- Employer Branding and e-HRM
Papers in
- Marketing 67
- Consumer Behavior in Brand Consumption and Identification 43
-
- Customer Service Quality and Loyalty 32
- Co-authors
- Leyland PittMichael T. EwingAlbert CaruanaRichard T. WatsonMichael ParentJames M. HulbertKirk PlanggerArthur H. Money
- Journals
- Business Horizons (26 papers)Journal of Advertising Research (8 papers)Industrial Marketing Management (6 papers)Journal of Public Affairs (6 papers)Journal of Business Research (6 papers)
- Partner nations
- United StatesCanadaUnited Kingdom
In The Last Decade
Pierre Berthon
180 papers receiving 7.4k citations
Hit Papers
Peers
Comparison fields: 5 of 153
- Marketing 3.1k
- Organizational Behavior and Human Resource Management 2.9k
- Information Systems and Management 1.5k
- Tourism, Leisure and Hospitality Management 237
- Strategy and Management 2.3k
Countries citing papers authored by Pierre Berthon
This map shows the geographic impact of Pierre Berthon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Pierre Berthon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Pierre Berthon more than expected).
Fields of papers citing papers by Pierre Berthon
This network shows the impact of papers produced by Pierre Berthon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Pierre Berthon. The network helps show where Pierre Berthon may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Pierre Berthon, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2023 | 2 | |
| 2 | 2018 | 30 | |
| 3 | 2015 | 44 | |
| 4 | Mobility at Work - A Typology of Mobile Communities of Practice and Contextual Ambidexterity | 2014 | 10 |
| 5 | Deciding When to Use Tablets for Business Applications | 2011 | 18 |
| 6 | Sustainable Notebooks: Who Carries the Cost? | 2009 | 2 |
| 7 | 2007 | 239 | |
| 8 | Viewing Brands in Multiple Dimensions | 2007 | 38 |
| 9 | Swedish Biotech Smes: The Veiled Values in Online Networks | 2006 | 1 |
| 10 | 2006 | 2 | |
| 11 | Understanding and Managing the Brand Space | 2003 | 27 |
| 12 | 2003 | 39 | |
| 13 | 2002 | 209 | |
| 14 | The business marketing course | 2002 | 47 |
| 15 | 2002 | 51 | |
| 16 | Brand Management Prognostications | 1999 | 99 |
| 17 | Brands, brand managers, and the management of brands : where to next? | 1997 | 14 |
| 18 | Antecedents of risk-taking behavior by advertisers: Empirical | 1997 | 16 |
| 19 | 1996 | 31 | |
| 20 | 1996 | 238 |
About Pierre Berthon
Pierre Berthon is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Strategy and Management, Information Systems and Management and Management of Technology and Innovation, having authored 186 papers that have together received 8.5k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (47 papers), Consumer Behavior in Brand Consumption and Identification (43 papers), Customer Service Quality and Loyalty (32 papers), Technology Adoption and User Behaviour (15 papers), Corporate Identity and Reputation (14 papers), Knowledge Management and Sharing (14 papers), Innovation and Knowledge Management (13 papers) and Business Strategy and Innovation (12 papers). The work is most often cited by research in Marketing (3.1k citations), Organizational Behavior and Human Resource Management (2.9k citations), Information Systems and Management (1.5k citations), Tourism, Leisure and Hospitality Management (237 citations) and Strategy and Management (2.3k citations). Pierre Berthon has collaborated with scholars based in United States, Canada and United Kingdom. Frequent co-authors include Leyland Pitt, Michael T. Ewing, Albert Caruana, Richard T. Watson, Michael Parent, James M. Hulbert, Kirk Plangger, Arthur H. Money, Daniel Shapiro and Colin Campbell. Their work appears in journals such as Business Horizons, Journal of Advertising Research, Industrial Marketing Management, Journal of Public Affairs and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.