Ben Marder

2.4k citations
58 papers · 1.6k indexed · 1 hit paper · h-index 21

Impact in

  • Marketing top 2%
    • Consumer Behavior in Brand Consumption and Identification
    • Consumer Retail Behavior Studies
    • Social Media and Politics

Papers in

Ben Marder

52 papers receiving 1.5k citations

Hit Papers

A comparison of social media marketing between B2B, B2C and mixed business models 2018 · 222 citations
222201820262020202350100150200

Peers

Ben Marder
Comparison fields: 5 of 95
  • Marketing 470
  • Communication 285
  • Information Systems and Management 263
  • Human-Computer Interaction 176
  • Sociology and Political Science 1.0k
Replace Kunal Swani with:
Kunal Swani United States
Stephan Ludwig United States
Louisa Ha United States
Rebecca Dolan Australia
James R. Coyle United States
Christy Ashley United States
Rhonda Hadi United Kingdom
Max Sjöblom Finland
Harsha Gangadharbatla United States
María Sicilia Piñero Spain
Ben Marder relative to Kunal Swani United States Kunal Swani's profile →
Citations per field
00.5×1.7×
Kunal Swani · 1×
Citations per year

Countries citing papers authored by Ben Marder

Since Specialization
Citations

This map shows the geographic impact of Ben Marder's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ben Marder with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ben Marder more than expected).

Fields of papers citing papers by Ben Marder

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ben Marder. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ben Marder. The network helps show where Ben Marder may publish in the future.

Co-authorship network

The 25 scholars most cited alongside Ben Marder, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Ben Marder Line = papers co-authored together Ben Marder links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown
#Work
1 20250
2 20253
3 20250
4 20250
5 20254
6 20241
7 20243
8 20242
9 20240
10 20235
11 20237
12 20234
13 202226
14 2021115
15 20216
16 20214
17 202027
18 201858
19 201712
20 201647

About Ben Marder

Ben Marder is a scholar working on Marketing, Information Systems and Management, Communication, Sociology and Political Science and Literature and Literary Theory, having authored 58 papers that have together received 1.6k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (29 papers), Impact of Technology on Adolescents (21 papers), Consumer Behavior in Brand Consumption and Identification (15 papers), Media Influence and Health (10 papers), Technology Adoption and User Behaviour (8 papers), Social Media and Politics (7 papers), Customer Service Quality and Loyalty (7 papers) and Consumer Retail Behavior Studies (6 papers). The work is most often cited by research in Marketing (470 citations), Communication (285 citations), Information Systems and Management (263 citations), Human-Computer Interaction (176 citations) and Sociology and Political Science (1.0k citations). Ben Marder has collaborated with scholars based in United Kingdom, Denmark and Sweden. Frequent co-authors include Chris Archer‐Brown, Jonas Colliander, Antonia Erz, Amy Yau, Adam Joinson, Avi Shankar, Ana Javornik, David Houghton, Iain Davies and Robert J. Angell. Their work appears in journals such as Computers in Human Behavior, Information Technology and People, Journal of Travel Research, Journal of Advertising Research and Journal of Business Research.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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