Colin Campbell

5.3k citations
90 papers · 3.5k indexed · 6 hit papers · h-index 28
Topics
Consumer Behavior in Brand Consumption and Identification (35 papers)Digital Marketing and Social Media (34 papers)Media Influence and Health (8 papers)

In The Last Decade

Colin Campbell

88 papers receiving 3.3k citations

Hit Papers

More than meets the eye: The functional components underl...201920262021202320202019202220212024100200300400500

Peers

Colin Campbell
Comparison fields: 5 of 131
  • Sociology and Political Science 2.2k
  • Marketing 1.6k
  • Artificial Intelligence 544
  • Information Systems and Management 530
  • Literature and Literary Theory 364
Replace Wan‐Hsiu Sunny Tsai with:
Wan‐Hsiu Sunny Tsai United States
Hajer Kéfi France
Kirk Plangger United Kingdom
Sean Sands Australia
Eugene Cheng‐Xi Aw Malaysia
Yongjun Sung United States
Guda van Noort Netherlands
Lauren I. Labrecque United States
David A. Schweidel United States
Jenna Jacobson Canada
Colin Campbell relative to Wan‐Hsiu Sunny Tsai United States Wan‐Hsiu Sunny Tsai's profile →
Citations per field
00.5×
Wan‐Hsiu Sunny Tsai · 1×
Citations per year

Countries citing papers authored by Colin Campbell

Since Specialization
Citations

This map shows the geographic impact of Colin Campbell's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Colin Campbell with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Colin Campbell more than expected).

Fields of papers citing papers by Colin Campbell

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Colin Campbell. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Colin Campbell. The network helps show where Colin Campbell may publish in the future.

Co-authorship network of co-authors of Colin Campbell

This figure shows the co-authorship network connecting the top 25 collaborators of Colin Campbell. A scholar is included among the top collaborators of Colin Campbell based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Colin Campbell. Colin Campbell is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 2
2 2
3 16
4 17
5 28
6 1
7 0
8
Unreal influence: leveraging AI in influencer marketingbreakdown →
229
9
Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertisingbreakdown →
162
10 3
11 45
12 3
13
From data to action: How marketers can leverage AIbreakdown →
254
14
5-F: Forget Your Regret: Invoking Post-Purchase Hyperopia Mitigates Impulse Purchase Regret
0
15 113
16 21
17
Rethinking the Great White North: Race, Nature, and the Historical Geographies of Whiteness in Canada
1
18 10
19 2
20 30

About Colin Campbell

Colin Campbell is a scholar working on Marketing, Microbiology and Organizational Behavior and Human Resource Management, having authored 90 papers that have together received 3.5k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (35 papers), Digital Marketing and Social Media (34 papers) and Media Influence and Health (8 papers). The work is most often cited by research in Marketing (1.6k citations), Information Systems and Management (530 citations) and Sociology and Political Science (2.2k citations). Colin Campbell has collaborated with scholars based in United States, Australia and Canada. Frequent co-authors include Sean Sands, Justine Rapp Farrell, Carla Ferraro, Leyland Pitt, Pierre Berthon, Kirk Plangger, Pamela E. Grimm, Hsiu‐Yuan Tsao, Alexis Mavrommatis and Michael Parent. Their work appears in journals such as Journal of Marketing, Journal of the Academy of Marketing Science and Annals of Tourism Research.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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