Rory Mulcahy

2.8k citations
74 papers · 1.9k indexed · 1 hit paper · h-index 24
Topics
Digital Marketing and Social Media (25 papers)Consumer Behavior in Brand Consumption and Identification (16 papers)Service and Product Innovation (12 papers)

In The Last Decade

Rory Mulcahy

70 papers receiving 1.8k citations

Hit Papers

When less is more: the impact of macro and micro social m...20202026202220242020100200300

Peers

Rory Mulcahy
Comparison fields: 5 of 98
  • Sociology and Political Science 932
  • Marketing 676
  • Developmental and Educational Psychology 331
  • Information Systems and Management 282
  • Management, Monitoring, Policy and Law 186
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Citations per field
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Citations per year

Countries citing papers authored by Rory Mulcahy

Since Specialization
Citations

This map shows the geographic impact of Rory Mulcahy's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rory Mulcahy with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rory Mulcahy more than expected).

Fields of papers citing papers by Rory Mulcahy

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rory Mulcahy. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rory Mulcahy. The network helps show where Rory Mulcahy may publish in the future.

Co-authorship network of co-authors of Rory Mulcahy

This figure shows the co-authorship network connecting the top 25 collaborators of Rory Mulcahy. A scholar is included among the top collaborators of Rory Mulcahy based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rory Mulcahy. Rory Mulcahy is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 2
2 1
3 0
4 0
5 2
6 4
7 1
8 2
9 3
10 1
11 2
12 1
13 16
14 43
15 3
16 22
17 27
18 30
19 96
20
Dark side and the light: Comparing social marketing organisations and microcelebrities social media performance
1

About Rory Mulcahy

Rory Mulcahy is a scholar working on Marketing, Applied Psychology and Tourism, Leisure and Hospitality Management, having authored 74 papers that have together received 1.9k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (25 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Service and Product Innovation (12 papers). The work is most often cited by research in Marketing (676 citations), Information Systems and Management (282 citations) and Business and International Management (70 citations). Rory Mulcahy has collaborated with scholars based in Australia, New Zealand and United States. Frequent co-authors include Rebekah Russell‐Bennett, Joy Parkinson, Lucas Whittaker, Aimee Riedel, Marcus Foth, Ella Horton, Daniel Johnson, Kate Letheren, Ryan McAndrew and Dawn Iacobucci. Their work appears in journals such as Renewable and Sustainable Energy Reviews, PLoS ONE and Journal of Business Research.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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