Christine Pitt

754 total citations
24 papers, 509 citations indexed

About

Christine Pitt is a scholar working on Sociology and Political Science, Marketing and Artificial Intelligence. According to data from OpenAlex, Christine Pitt has authored 24 papers receiving a total of 509 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Sociology and Political Science, 8 papers in Marketing and 5 papers in Artificial Intelligence. Recurrent topics in Christine Pitt's work include Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Customer Service Quality and Loyalty (5 papers). Christine Pitt is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Customer Service Quality and Loyalty (5 papers). Christine Pitt collaborates with scholars based in Sweden, Canada and United States. Christine Pitt's co-authors include Jan Kietzmann, Kirk Plangger, Elsamari Botha, Leyland Pitt, Adam J. Mills, Sarah Lord Ferguson, Anjali Bal, João J. Ferreira, Michael S. Mulvey and Pierre Berthon and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and European Journal of Marketing.

In The Last Decade

Christine Pitt

22 papers receiving 485 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Christine Pitt Sweden 12 235 120 96 85 84 24 509
Fintan Clear United Kingdom 8 160 0.7× 62 0.5× 72 0.8× 78 0.9× 109 1.3× 12 486
Jonathan Copulsky United States 9 186 0.8× 161 1.3× 53 0.6× 159 1.9× 46 0.5× 12 501
Jianping Peng China 14 152 0.6× 118 1.0× 37 0.4× 78 0.9× 118 1.4× 40 541
Nastaran Hajiheydari Iran 14 205 0.9× 141 1.2× 102 1.1× 56 0.7× 108 1.3× 34 547
Jim Q. Chen United States 11 200 0.9× 65 0.5× 58 0.6× 45 0.5× 67 0.8× 22 424
Mona Jami Pour Iran 13 206 0.9× 116 1.0× 42 0.4× 91 1.1× 50 0.6× 44 424
Junyeong Lee South Korea 9 95 0.4× 68 0.6× 57 0.6× 48 0.6× 110 1.3× 20 357
Rashmini Sharma Fiji 8 293 1.2× 164 1.4× 62 0.6× 56 0.7× 46 0.5× 10 536
Shahper Richter New Zealand 8 188 0.8× 122 1.0× 48 0.5× 57 0.7× 46 0.5× 19 486
Severina Cartwright United Kingdom 6 299 1.3× 252 2.1× 53 0.6× 123 1.4× 58 0.7× 8 666

Countries citing papers authored by Christine Pitt

Since Specialization
Citations

This map shows the geographic impact of Christine Pitt's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Christine Pitt with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Christine Pitt more than expected).

Fields of papers citing papers by Christine Pitt

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Christine Pitt. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Christine Pitt. The network helps show where Christine Pitt may publish in the future.

Co-authorship network of co-authors of Christine Pitt

This figure shows the co-authorship network connecting the top 25 collaborators of Christine Pitt. A scholar is included among the top collaborators of Christine Pitt based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Christine Pitt. Christine Pitt is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Robertson, Jeandri, et al.. (2025). The Blockchain for Personalized Medicine. IT Professional. 27(1). 81–88.
2.
Robertson, Jeandri, et al.. (2023). Beyond surveys: leveraging automated text analysis of travellers’ online reviews to enhance service quality and willingness to recommend. Journal of Strategic Marketing. 32(4). 516–535. 2 indexed citations
3.
Pitt, Christine, et al.. (2021). Artificial Intelligence, Marketing, and the History of Technology: Kranzberg’s Laws as a Conceptual Lens. Australasian Marketing Journal (AMJ). 31(1). 81–89. 18 indexed citations
4.
Pitt, Christine, Kirk Plangger, & Theresa Eriksson. (2020). Accommodation eWOM in the sharing economy: automated text comparisons from a large sample. Journal of Hospitality Marketing & Management. 30(2). 258–275. 9 indexed citations
5.
Ferguson, Sarah Lord, Christine Pitt, & Leyland Pitt. (2020). Using artificial intelligence to examine online patient reviews. Journal of Health Psychology. 26(13). 2424–2434. 3 indexed citations
6.
Pitt, Christine. (2020). Automated Text Analysis of Online Content in Marketing : Dictionray-Based Methods and Artificial Intelligence. KTH Publication Database DiVA (KTH Royal Institute of Technology). 1 indexed citations
7.
Pitt, Christine, et al.. (2020). Chapter 14: Organizational Culture.
8.
Pitt, Christine, Pierre Berthon, & Jan Kietzmann. (2020). From the 2019 ANZMAC conference: the language of 10-K reports, from the analytical to the post-emotional. Journal of Strategic Marketing. 32(8). 1022–1034. 5 indexed citations
9.
Mills, Adam J., Christine Pitt, & Sarah Lord Ferguson. (2019). The Relationship between Fake News And Advertising. Journal of Advertising Research. 59(1). 3–8. 37 indexed citations
10.
Pitt, Christine, et al.. (2019). When writing about wine: how ratings impact reviews. Journal of Wine Research. 30(4). 335–345. 7 indexed citations
11.
Pitt, Christine. (2019). Gender and the CMO: do the differences make a difference?. Journal of Strategic Marketing. 29(4). 301–315. 8 indexed citations
12.
Pitt, Christine, Elsamari Botha, João J. Ferreira, & Jan Kietzmann. (2018). Employee brand engagement on social media: Managing optimism and commonality. Business Horizons. 61(4). 635–642. 29 indexed citations
13.
Mills, Adam J., Pierre Berthon, & Christine Pitt. (2018). Agile authorship: Evolving models of innovation for information-intensive offerings. Journal of Business Research. 110. 577–583. 15 indexed citations
14.
Treen, Emily, et al.. (2018). Exploring emotions on wine websites: finding joy. Journal of Wine Research. 29(1). 64–70. 12 indexed citations
15.
Pitt, Christine, Michael S. Mulvey, & Jan Kietzmann. (2018). Quantitative insights from online qualitative data: An example from the health care sector. Psychology and Marketing. 35(12). 1010–1017. 22 indexed citations
16.
Pitt, Christine, Kirk Plangger, Elsamari Botha, Jan Kietzmann, & Leyland Pitt. (2017). How employees engage with B2B brands on social media: Word choice and verbal tone. Industrial Marketing Management. 81. 130–137. 71 indexed citations
17.
Pitt, Christine, Jan Kietzmann, Elsamari Botha, & Åsa Wallström. (2017). Emotions and sentiment: An exploration of artist websites. Journal of Public Affairs. 18(2). 11 indexed citations
18.
Ommer, A., et al.. (2004). Sinus pilonidalis - primärer Verschluss auch beim Abszess?. Zentralblatt für Chirurgie - Zeitschrift für Allgemeine Viszeral- Thorax- und Gefäßchirurgie. 129(3). 216–219. 11 indexed citations
19.
Pitt, Christine. (1993). Quality Health Care: Identifying and Meeting Customer Needs. International Journal of Health Care Quality Assurance. 6(6). 25–8. 10 indexed citations
20.
Pitt, Christine. (1990). Organisational Audit: A National Approach to Setting and Monitoring Organisational Standards. International Journal of Health Care Quality Assurance. 3(3). 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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Breakdown of academic impact, for papers by Fintan Clear Breakdown of academic impact, for papers by Jonathan Copulsky Breakdown of academic impact, for papers by Jianping Peng Breakdown of academic impact, for papers by Nastaran Hajiheydari Breakdown of academic impact, for papers by Jim Q. Chen Breakdown of academic impact, for papers by Mona Jami Pour Breakdown of academic impact, for papers by Junyeong Lee Breakdown of academic impact, for papers by Rashmini Sharma Breakdown of academic impact, for papers by Shahper Richter Breakdown of academic impact, for papers by Severina Cartwright
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2026