Sean Sands

4.7k total citations · 6 hit papers
78 papers, 3.1k citations indexed

About

Sean Sands is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Sean Sands has authored 78 papers receiving a total of 3.1k indexed citations (citations by other indexed papers that have themselves been cited), including 57 papers in Marketing, 28 papers in Sociology and Political Science and 20 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Sean Sands's work include Consumer Behavior in Brand Consumption and Identification (43 papers), Consumer Retail Behavior Studies (28 papers) and Digital Marketing and Social Media (24 papers). Sean Sands is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (43 papers), Consumer Retail Behavior Studies (28 papers) and Digital Marketing and Social Media (24 papers). Sean Sands collaborates with scholars based in Australia, United States and United Kingdom. Sean Sands's co-authors include Carla Ferraro, Colin Campbell, Kirk Plangger, Hsiu‐Yuan Tsao, Yelena Tsarenko, Alexis Mavrommatis, Vlad Demsar, Jason Pallant, Jan Kietzmann and Jan Brace‐Govan and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Journal of the Academy of Marketing Science.

In The Last Decade

Sean Sands

75 papers receiving 2.9k citations

Hit Papers

5 papers align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

From data to action: How marketers can leverage AI

2019 254 citations Colin Campbell, Sean Sands et al. Business Horizons profile →
Unreal influence: leveraging AI in influencer marketing

2022 229 citations Sean Sands, Colin Campbell et al. European Journal of Marketing profile →
Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising

2021 162 citations Colin Campbell, Kirk Plangger et al. Journal of Advertising profile →
False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers

2022 156 citations Sean Sands, Carla Ferraro et al. Business Horizons profile →
The paradoxes of generative AI-enabled customer service: A guide for managers

2024 50 citations Carla Ferraro, Vlad Demsar et al. Business Horizons profile →
Diversity in the digital age: how consumers respond to diverse virtual influencers

2024 41 citations Carla Ferraro, Sean Sands et al. International Journal of Advertising profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Sean Sands Australia	29	1.7k	1.4k	531	441	393	78	3.1k
Jungkeun Kim New Zealand	38	1.8k 1.0×	1.9k 1.4×	681 1.3×	371 0.8×	539 1.4×	115	4.0k
Tae Hyun Baek United States	29	1.5k 0.8×	1.6k 1.2×	411 0.8×	611 1.4×	415 1.1×	91	3.0k
Giampaolo Viglia United Kingdom	35	2.5k 1.5×	2.5k 1.8×	348 0.7×	498 1.1×	719 1.8×	98	4.3k
Xi Yu Leung United States	32	1.3k 0.8×	2.1k 1.5×	368 0.7×	471 1.1×	488 1.2×	97	3.2k
Alessandro M. Peluso Italy	27	1.5k 0.9×	1.2k 0.9×	225 0.4×	277 0.6×	437 1.1×	84	3.0k
Stefano Puntoni United States	25	1.3k 0.7×	1.3k 0.9×	688 1.3×	325 0.7×	343 0.9×	71	3.1k
Anjala S. Krishen United States	28	1.6k 0.9×	2.1k 1.5×	301 0.6×	787 1.8×	562 1.4×	124	3.9k
Carla Ferraro Australia	21	1.1k 0.6×	964 0.7×	371 0.7×	302 0.7×	227 0.6×	46	2.0k
Fraser McLeay United Kingdom	21	1.2k 0.7×	1.8k 1.3×	394 0.7×	647 1.5×	522 1.3×	44	3.0k
Matteo De Angelis Italy	26	1.5k 0.9×	1.2k 0.9×	154 0.3×	244 0.6×	445 1.1×	55	2.4k

Countries citing papers authored by Sean Sands

Since Specialization

Citations

This map shows the geographic impact of Sean Sands's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sean Sands with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sean Sands more than expected).

Fields of papers citing papers by Sean Sands

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sean Sands. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sean Sands. The network helps show where Sean Sands may publish in the future.

Co-authorship network of co-authors of Sean Sands

This figure shows the co-authorship network connecting the top 25 collaborators of Sean Sands. A scholar is included among the top collaborators of Sean Sands based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sean Sands. Sean Sands is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Elphinstone, Brad, et al.. (2025). Bridging the Gap: Aligning Academic and Practitioner Approaches to Brand Trust Measurement. Australasian Marketing Journal (AMJ). 33(4). 430–440.

Campbell, Colin, Sean Sands, Lucas Whittaker, & Alexis Mavrommatis. (2025). The AI intelligence playbook: Decoding GenAI capabilities for strategic advantage. Business Horizons. 2 indexed citations

Sands, Sean & Carla Ferraro. (2025). DEI rollbacks: Consequences and considerations for brand managers. Business Horizons. 69(2). 209–216. 3 indexed citations

Sands, Sean, et al.. (2025). Sustaining the Shift: Mechanisms of Practice Continuation in Meat Analogue Consumption. Psychology and Marketing. 42(7). 1811–1826. 1 indexed citations

Sands, Sean, Vlad Demsar, Carla Ferraro, et al.. (2025). Easing AI-advertising aversion: how leadership for the greater good buffers negative response to AI-generated ads. International Journal of Advertising. 45(1). 27–47. 5 indexed citations

Sands, Sean, et al.. (2024). Immersive Advertising—A Review and Research Agenda. Journal of Advertising Research. 64(3). 284–300. 4 indexed citations

Plangger, Kirk, et al.. (2023). Luxury is what you say: Analyzing electronic word‐of‐mouth marketing of luxury products using artificial intelligence and machine learning. Psychology and Marketing. 40(9). 1704–1719. 17 indexed citations

Campbell, Colin, Sean Sands, Brent McFerran, & Alexis Mavrommatis. (2023). Diversity representation in advertising. Journal of the Academy of Marketing Science. 53(2). 588–616. 28 indexed citations

Sands, Sean, Colin Campbell, Kirk Plangger, & Carla Ferraro. (2022). Unreal influence: leveraging AI in influencer marketing. European Journal of Marketing. 56(6). 1721–1747. 229 indexed citations breakdown →

10.

Campbell, Colin, Kirk Plangger, Sean Sands, & Jan Kietzmann. (2021). Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising. Journal of Advertising. 51(1). 22–38. 162 indexed citations breakdown →

11.

Pallant, Jason, et al.. (2021). When and how consumers are willing to exchange data with retailers: An exploratory segmentation. Journal of Retailing and Consumer Services. 64. 102774–102774. 40 indexed citations

12.

Campbell, Colin, Sean Sands, & Carla Ferraro. (2020). How dark stories boost recall. Journal of Strategic Marketing. 31(7). 1279–1295. 3 indexed citations

13.

Maggioni, Isabella, Sean Sands, Carla Ferraro, et al.. (2020). Consumer cross-channel behaviour: is it always planned?. International Journal of Retail & Distribution Management. 48(12). 1357–1375. 33 indexed citations

14.

Sands, Sean, et al.. (2020). Who Shares? Profiling Consumers in the Sharing Economy. Australasian Marketing Journal (AMJ). 28(3). 22–33. 45 indexed citations

15.

Tsao, Hsiu‐Yuan, Ming‐Yi Chen, Colin Campbell, & Sean Sands. (2020). Estimating numerical scale ratings from text-based service reviews. Journal of service management. 31(2). 187–202. 10 indexed citations

16.

Campbell, Colin, Sean Sands, Carla Ferraro, Hsiu‐Yuan Tsao, & Alexis Mavrommatis. (2019). From data to action: How marketers can leverage AI. Business Horizons. 63(2). 227–243. 254 indexed citations breakdown →

17.

Kennedy, Ann‐Marie, et al.. (2017). Uncovering wicked problem’s system structure: seeing the forest for the trees. Journal of Social Marketing. 7(1). 51–73. 41 indexed citations

18.

Newton, Joshua, Yelena Tsarenko, Carla Ferraro, & Sean Sands. (2015). Environmental concern and environmental purchase intentions: The mediating role of learning strategy. Journal of Business Research. 68(9). 1974–1981. 188 indexed citations

19.

Tsarenko, Yelena, Carla Ferraro, Sean Sands, & Colin McLeod. (2013). Environmentally conscious consumption: The role of retailers and peers as external influences. Journal of Retailing and Consumer Services. 20(3). 302–310. 91 indexed citations

20.

Sands, Sean, Harmen Oppewal, & Michaël Beverland. (2008). The Influence of In-Store Experiential Events on Shopping Value Perceptions and Shopping Behavior. Advances in consumer research. 35. 298–303. 28 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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