Kirk Plangger

5.9k total citations · 5 hit papers
66 papers, 3.6k citations indexed

About

Kirk Plangger is a scholar working on Sociology and Political Science, Marketing and Communication. According to data from OpenAlex, Kirk Plangger has authored 66 papers receiving a total of 3.6k indexed citations (citations by other indexed papers that have themselves been cited), including 35 papers in Sociology and Political Science, 29 papers in Marketing and 8 papers in Communication. Recurrent topics in Kirk Plangger's work include Digital Marketing and Social Media (27 papers), Consumer Behavior in Brand Consumption and Identification (20 papers) and Customer Service Quality and Loyalty (7 papers). Kirk Plangger is often cited by papers focused on Digital Marketing and Social Media (27 papers), Consumer Behavior in Brand Consumption and Identification (20 papers) and Customer Service Quality and Loyalty (7 papers). Kirk Plangger collaborates with scholars based in United Kingdom, Canada and United States. Kirk Plangger's co-authors include Leyland Pitt, Jan Kietzmann, Matteo Montecchi, Pierre Berthon, Karen Robson, Daniel Shapiro, Ian P. McCarthy, Colin Campbell, Sean Sands and Michael Etter and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Journal of the Academy of Marketing Science.

In The Last Decade

Kirk Plangger

66 papers receiving 3.4k citations

Hit Papers

5 papers align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy

2012 624 citations Pierre Berthon, Leyland Pitt et al. profile →
Is it all a game? Understanding the principles of gamification

2015 490 citations Karen Robson, Kirk Plangger et al. IRIS - Institutional Research Information System (Libera Università Internazionale degli Studi Sociali Guido Carli) profile →
It’s real, trust me! Establishing supply chain provenance using blockchain

2019 275 citations Matteo Montecchi, Kirk Plangger et al. profile →
Unreal influence: leveraging AI in influencer marketing

2022 229 citations Sean Sands, Colin Campbell et al. European Journal of Marketing profile →
Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising

2021 162 citations Colin Campbell, Kirk Plangger et al. Journal of Advertising profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Kirk Plangger United Kingdom	25	1.9k	1.0k	734	485	479	66	3.6k
Raquel Benbunan‐Fich United States	33	1.3k 0.7×	506 0.5×	972 1.3×	407 0.8×	192 0.4×	92	3.4k
Gabriele Piccoli United States	27	1.6k 0.8×	885 0.9×	1.1k 1.6×	353 0.7×	523 1.1×	103	4.9k
Gerhard Schwabe Switzerland	25	843 0.4×	418 0.4×	438 0.6×	242 0.5×	410 0.9×	218	3.5k
Isabel Buil Spain	30	1.8k 0.9×	1.8k 1.8×	526 0.7×	431 0.9×	444 0.9×	67	4.1k
Sylvain Sénécal Canada	28	2.1k 1.1×	1.5k 1.5×	1.2k 1.6×	117 0.2×	169 0.4×	142	3.8k
Hsi‐Peng Lu Taiwan	28	2.7k 1.4×	805 0.8×	1.9k 2.6×	161 0.3×	214 0.4×	61	4.2k
Richard D. Johnson United States	30	1.4k 0.7×	427 0.4×	1.4k 1.9×	311 0.6×	261 0.5×	84	4.4k
Hsi‐Peng Lu Taiwan	23	3.0k 1.6×	1.3k 1.2×	3.3k 4.5×	318 0.7×	286 0.6×	38	5.0k
Yujong Hwang United States	33	2.3k 1.2×	942 0.9×	2.9k 3.9×	149 0.3×	431 0.9×	95	4.7k
Ahmad Samed Al‐Adwan Jordan	34	968 0.5×	454 0.4×	1.7k 2.3×	142 0.3×	276 0.6×	125	3.8k

Countries citing papers authored by Kirk Plangger

Since Specialization

Citations

This map shows the geographic impact of Kirk Plangger's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kirk Plangger with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kirk Plangger more than expected).

Fields of papers citing papers by Kirk Plangger

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Kirk Plangger. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kirk Plangger. The network helps show where Kirk Plangger may publish in the future.

Co-authorship network of co-authors of Kirk Plangger

This figure shows the co-authorship network connecting the top 25 collaborators of Kirk Plangger. A scholar is included among the top collaborators of Kirk Plangger based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Kirk Plangger. Kirk Plangger is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Plangger, Kirk, Matteo Montecchi, Ko de Ruyter, et al.. (2025). “We could be heroes”: Reflections on reimagining marketing strategies for a better world. Journal of the Academy of Marketing Science. 53(2). 301–309. 2 indexed citations

Montecchi, Matteo, et al.. (2024). Marketing experts are always right…aren't they? Disentangling the effects of expertise and decision‐making processes. Psychology and Marketing. 41(7). 1432–1442. 1 indexed citations

Plangger, Kirk, et al.. (2024). Conceptualizing sustainable consumption priming: A scoping review. Psychology and Marketing. 41(11). 2772–2788. 5 indexed citations

Plangger, Kirk, et al.. (2023). Luxury is what you say: Analyzing electronic word‐of‐mouth marketing of luxury products using artificial intelligence and machine learning. Psychology and Marketing. 40(9). 1704–1719. 17 indexed citations

Plangger, Kirk, Ben Marder, Matteo Montecchi, Richard T. Watson, & Leyland Pitt. (2023). Does (customer data) size matter? Generating valuable customer insights with less customer relationship risk. Psychology and Marketing. 40(10). 2016–2028. 7 indexed citations

Sands, Sean, Colin Campbell, Kirk Plangger, & Carla Ferraro. (2022). Unreal influence: leveraging AI in influencer marketing. European Journal of Marketing. 56(6). 1721–1747. 229 indexed citations breakdown →

Bonetti, Francesca, Matteo Montecchi, Kirk Plangger, & Hope Jensen Schau. (2022). Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices. Journal of the Academy of Marketing Science. 51(4). 867–888. 37 indexed citations

Watson, Richard T., Kirk Plangger, Leyland Pitt, & Amrit Tiwana. (2022). A Theory of Information Compression: When Judgments Are Costly. Information Systems Research. 34(3). 1089–1108. 4 indexed citations

Campbell, Colin, Kirk Plangger, Sean Sands, & Jan Kietzmann. (2021). Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising. Journal of Advertising. 51(1). 22–38. 162 indexed citations breakdown →

10.

Plangger, Kirk, et al.. (2021). GIST do it! How motivational mechanisms help wearable users develop healthy habits. Computers in Human Behavior. 128. 107089–107089. 13 indexed citations

11.

Pitt, Christine, Kirk Plangger, & Theresa Eriksson. (2020). Accommodation eWOM in the sharing economy: automated text comparisons from a large sample. Journal of Hospitality Marketing & Management. 30(2). 258–275. 9 indexed citations

12.

Regt, Anouk de, Kirk Plangger, Adam J. Mills, & Colin Campbell. (2020). How relying on online reviews impacts private label brand preferences: from ANZMAC 2019. Journal of Strategic Marketing. 32(8). 1035–1047. 3 indexed citations

13.

Pitt, Christine, Kirk Plangger, Elsamari Botha, Jan Kietzmann, & Leyland Pitt. (2017). How employees engage with B2B brands on social media: Word choice and verbal tone. Industrial Marketing Management. 81. 130–137. 71 indexed citations

14.

Okazaki, Shintaro, et al.. (2017). The curious versus the overwhelmed: Factors influencing QR codes scan intention. Journal of Business Research. 99. 498–506. 24 indexed citations

15.

Plangger, Kirk, et al.. (2015). Smart dental practice: capitalising on smart mobile technology. BDJ. 219(3). 135–138. 2 indexed citations

16.

Robson, Karen, Kirk Plangger, Jan Kietzmann, Ian P. McCarthy, & Leyland Pitt. (2015). Is it all a game? Understanding the principles of gamification. IRIS - Institutional Research Information System (Libera Università Internazionale degli Studi Sociali Guido Carli). 490 indexed citations breakdown →

17.

Plangger, Kirk. (2015). Thriving in a New World Economy. Digital Access to Libraries (Université catholique de Louvain (UCL), l'Université de Namur (UNamur) and the Université Saint-Louis (USL-B)). 11 indexed citations

18.

Kietzmann, Jan, et al.. (2014). Mobility at Work - A Typology of Mobile Communities of Practice and Contextual Ambidexterity. SSRN Electronic Journal. 10 indexed citations

19.

Robson, Karen, Kirk Plangger, Jan Kietzmann, Ian P. McCarthy, & Leyland Pitt. (2014). Understanding Gamification of Consumer Experiences. ACR North American Advances. 35 indexed citations

20.

Campbell, Colin D., Michael Parent, Kirk Plangger, & Gian M. Fulgoni. (2011). Instant innovation: From zero to full speed in fifteen years - How online offerings have reshaped marketing research. Swinburne Research Bank (Swinburne University of Technology). 7 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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