Kirk Plangger
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Information Systems and Management top 0.5%
- Technology Adoption and User Behaviour
Papers in
-
- Digital Marketing and Social Media 27
- Marketing 29
- Consumer Behavior in Brand Consumption and Identification 20
- Co-authors
- Leyland Pitt (18 shared papers)Jan Kietzmann (13 shared papers)Matteo Montecchi (13 shared papers)Pierre Berthon (5 shared papers)Karen Robson (7 shared papers)Daniel Shapiro (1 shared paper)Ian P. McCarthy (6 shared papers)Colin Campbell (14 shared papers)
- Journals
- Business Horizons (8 papers)Psychology and Marketing (6 papers)European Journal of Marketing (5 papers)Journal of Business Research (4 papers)Industrial Marketing Management (3 papers)
- Partner nations
- United KingdomCanadaUnited States
In The Last Decade
Kirk Plangger
66 papers receiving 3.4k citations
Kirk Plangger's Hit Papers
Peers
Comparison fields: 5 of 126
- Marketing 1.0k
- Information Systems and Management 734
- Human-Computer Interaction 333
- Communication 316
- Sociology and Political Science 1.9k
Countries citing papers authored by Kirk Plangger
This map shows the geographic impact of Kirk Plangger's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kirk Plangger with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kirk Plangger more than expected).
Fields of papers citing papers by Kirk Plangger
This network shows the impact of papers produced by Kirk Plangger. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kirk Plangger. The network helps show where Kirk Plangger may publish in the future.
Co-authors
The 25 scholars most cited alongside Kirk Plangger, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 66 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy Hit paper breakdown → | 2012 | 624 |
| 2 | Is it all a game? Understanding the principles of gamification Hit paper breakdown → | 2015 | 490 |
| 3 | It’s real, trust me! Establishing supply chain provenance using blockchain Hit paper breakdown → | 2019 | 275 |
| 4 | Unreal influence: leveraging AI in influencer marketing Hit paper breakdown → | 2022 | 229 |
| 5 | 2015 | 188 | |
| 6 | Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising Hit paper breakdown → | 2021 | 162 |
| 7 | 2021 | 142 | |
| 8 | 2011 | 136 | |
| 9 | 2019 | 113 | |
| 10 | 2020 | 91 | |
| 11 | 2021 | 90 | |
| 12 | 2019 | 86 | |
| 13 | 2017 | 71 | |
| 14 | 2013 | 71 | |
| 15 | 2020 | 70 | |
| 16 | 2022 | 63 | |
| 17 | 2020 | 57 | |
| 18 | 2022 | 47 | |
| 19 | 2022 | 46 | |
| 20 | 2015 | 45 |
About Kirk Plangger
Kirk Plangger is a scholar working on Sociology and Political Science, Marketing, Communication, Information Systems and Management and Organizational Behavior and Human Resource Management, having authored 66 papers that have together received 3.6k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (27 papers), Consumer Behavior in Brand Consumption and Identification (20 papers), Customer Service Quality and Loyalty (7 papers), Technology Adoption and User Behaviour (7 papers), Open Source Software Innovations (6 papers), Knowledge Management and Sharing (6 papers), Educational Games and Gamification (5 papers) and Media Influence and Health (5 papers). The work is most often cited by research in Marketing (1.0k citations), Information Systems and Management (734 citations), Human-Computer Interaction (333 citations), Communication (316 citations) and Sociology and Political Science (1.9k citations). Kirk Plangger has collaborated with scholars based in United Kingdom, Canada and United States. Frequent co-authors include Leyland Pitt, Jan Kietzmann, Matteo Montecchi, Pierre Berthon, Karen Robson, Daniel Shapiro, Ian P. McCarthy, Colin Campbell, Sean Sands and Michael Etter. Their work appears in journals such as Business Horizons, Psychology and Marketing, European Journal of Marketing, Journal of Business Research and Industrial Marketing Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.